About
99 Calls is a comprehensive lead generation system designed specifically for home services contractors and local professional service businesses such as plumbers, roofers, painters, electricians, cleaners, and remodelers. Trusted since 2010 and holding an A+ BBB rating, the platform has generated over 1.4 million exclusive leads for its clients. Unlike shared-lead platforms such as Angi, HomeAdvisor, or Thumbtack, 99 Calls delivers leads exclusively to a single business, maximizing conversion potential and return on investment. The system is fully turnkey — the 99 Calls team handles everything from building mobile-first landing pages to running Google Ads campaigns and managing organic SEO, so contractors can focus on their work rather than marketing. Key services include Google Ads management (as a certified Google Ads Partner), Organic SEO for local search dominance, Google Business Profile optimization, Google Local Services Ads, lead reactivation campaigns, and email marketing nurturing that the company claims can boost sales by up to 40%. Multi-location businesses can also leverage the platform to rapidly establish a local presence in new markets. With no long-term contracts and flexible tiered packages (Essentials, Growth, Growth Pro), 99 Calls is suitable for businesses just starting out as well as established contractors looking to scale. The platform's automation tools and certified specialists allow for fast lead delivery — often within a few days of signing up.
Key Features
- Exclusive Leads Only: Every lead generated is sent to a single contractor — no sharing with competitors, unlike platforms such as Angi or HomeAdvisor.
- Multi-Channel Lead Generation: Combines Organic SEO, Google Ads, Google Local Services Ads (LSA), and Google Business Profile optimization to maximize inbound lead volume.
- Email Lead Nurturing: Automated email marketing campaigns engage and convert leads into booked appointments, with reported sales increases of up to 40%.
- Multi-Location Support: Rapidly establishes a local online presence for new business locations, with centralized reporting and cost-effective per-location lead generation.
- Fully Turnkey System: The 99 Calls team handles campaign setup, mobile-first landing page creation, and ongoing optimization — contractors just answer the phone.
Use Cases
- A roofing contractor wants to stop competing for shared leads on HomeAdvisor and instead receive exclusive inbound calls from local homeowners searching on Google.
- A plumbing company expanding into three new cities needs to rapidly build a local SEO and Google Ads presence for each new service area.
- A solo electrician just starting their business wants a turnkey lead generation solution that requires no marketing expertise to manage.
- A cleaning service wants to reactivate old leads and convert past inquiries into booked jobs through automated email nurturing campaigns.
- A multi-location landscaping company needs centralized reporting and consistent lead flow across all service areas without managing multiple agencies.
Pros
- No Contracts: Businesses can start and stop without long-term commitments, providing flexibility not typically offered by traditional marketing agencies.
- Fast Lead Delivery: Clients frequently report receiving leads within just a few days of signing up, enabling rapid revenue growth.
- Exclusive Leads: Leads are never shared with competing businesses, significantly increasing the likelihood of conversion compared to marketplace-style platforms.
- Proven Track Record: Over 1.4 million leads generated since 2010, with an A+ BBB rating and strong contractor testimonials backing the platform's reliability.
Cons
- Niche Focus: The service is tailored exclusively to home services and local professional service businesses, making it unsuitable for other industries.
- Paid-Only Service: There is no free trial or free tier — businesses must commit to a paid package to access lead generation services.
- Limited Self-Service Control: Because the system is fully managed, contractors have limited direct control over campaign settings or creative assets.
Frequently Asked Questions
What makes 99 Calls different from Angi or HomeAdvisor?
99 Calls generates exclusive leads sent only to your business, whereas platforms like Angi and HomeAdvisor sell the same lead to multiple contractors simultaneously, increasing competition and reducing conversion rates.
How quickly can I expect to receive leads?
Many clients begin receiving leads within a few days of signing up, particularly through Google Ads and Local Services Ads channels.
Are there long-term contracts required?
No. 99 Calls operates without long-term contracts, giving businesses the freedom to adjust or cancel their services at any time.
What types of businesses does 99 Calls serve?
99 Calls primarily serves home services contractors (plumbers, roofers, electricians, painters, cleaners, remodelers, landscapers) and local professional service businesses.
Does 99 Calls support businesses with multiple locations?
Yes. 99 Calls has a dedicated multi-location marketing service that helps businesses quickly establish an online presence and generate cost-effective leads for each new location.
