About
Autopilot, now rebranded as Ortto, is a comprehensive marketing automation and customer data platform that unifies customer journeys, messaging, analytics, and support under one roof. Designed for marketers at startups, SaaS companies, and enterprises alike, it eliminates the need for multiple disconnected tools by combining everything required to engage, convert, and retain customers. The platform's visual journey builder lets teams create sophisticated multi-step automation workflows triggered by real-time customer behavior. Messages can be delivered across email, SMS, push notifications, in-app messages, and forms—all managed from a single interface. A built-in Customer Data Platform (CDP) aggregates data from CRM systems, websites, and other tools via no-code integrations, enabling advanced segmentation, lead scoring, and hyper-personalized campaigns. Ortto also includes a powerful analytics suite with custom dashboards, custom reports, and attribution tracking to measure what's actually driving growth. An AI-powered support layer—featuring a team inbox, AI-generated responses, live chat, screen sharing, and a knowledge base—rounds out the platform for omnichannel customer engagement. Customers report exceptional results: 79% above-industry email open rates, 375% increases in review generation, 50% growth in daily active users, and 65% email open rates. With a 14-day free trial, 2-minute onboarding, and ratings of 4.4/5 on G2 and 4.6/5 on Capterra, Ortto is trusted by growth teams worldwide.
Key Features
- Visual Journey Builder: Design automated multi-step customer journeys triggered by real-time behavior, delivering personalized messages across email, SMS, push notifications, in-app messages, and forms.
- Customer Data Platform (CDP): Centralize customer data from all your tools via no-code integrations, with support for custom activities, lead scoring, and deep audience segmentation.
- Analytics & Custom Reporting: Build custom dashboards and reports to track journey performance, campaign ROI, and customer lifecycle metrics with real-time data.
- AI-Powered Customer Support Suite: Integrated omnichannel support with a team inbox, AI-generated responses, live chat, messenger calls, screen sharing, and a self-service knowledge base.
- Multi-Channel Messaging: Engage customers cohesively across email, SMS, push notifications, and in-app messages from a single unified platform with consistent personalization.
Use Cases
- Building automated email and SMS nurture sequences triggered by user behavior to improve lead conversion rates
- Centralizing customer data from CRM, website, and product tools into a CDP to power highly segmented, personalized campaigns
- Onboarding new SaaS users with automated in-app messages and journey workflows to increase feature adoption and activation
- Tracking campaign performance and revenue attribution through custom dashboards to optimize marketing spend
- Providing AI-assisted omnichannel customer support with live chat, automated responses, and a self-service knowledge base
Pros
- True all-in-one platform: Combines marketing automation, CDP, analytics, and customer support—eliminating the complexity and cost of managing multiple disconnected tools.
- Fast setup and ease of use: 2-minute onboarding, no-code integrations, and an intuitive journey builder make it accessible to marketers without technical backgrounds.
- Proven, measurable results: Customers consistently report significant gains in email open rates, user activation, and revenue growth, backed by strong G2 and Capterra ratings.
- Scales from startup to enterprise: Flexible architecture and pricing accommodate businesses at every growth stage, from early-stage startups to large enterprise marketing teams.
Cons
- Costs rise with contact list size: Pricing scales with the number of contacts and features used, which can become expensive for businesses with large audiences compared to simpler tools.
- Advanced CDP features require investment to configure: While basic journeys are quick to build, fully leveraging the customer data platform and custom reporting requires time and technical planning.
Frequently Asked Questions
What is Autopilot, and is it the same as Ortto?
Yes—Autopilot rebranded to Ortto. It is now a full marketing automation and customer data platform combining visual journey automation, multi-channel messaging, analytics, and AI-powered customer support in a single product.
Is there a free trial available?
Yes. Ortto offers a 14-day free trial with full platform access, and the onboarding process takes as little as 2 minutes to complete.
What messaging channels does Ortto support?
Ortto supports email, SMS, push notifications, in-app messages, and forms—all configurable within a single visual journey builder for consistent omnichannel campaigns.
Does Ortto include a CRM or customer data platform?
Ortto includes a built-in CDP that aggregates customer data, supports custom activity tracking, enables lead scoring, and connects to CRMs, websites, and third-party tools through no-code integrations.
Who is Ortto best suited for?
Ortto is ideal for marketing teams at SaaS companies, startups, B2B, and B2C businesses that want a unified platform to automate personalized customer journeys, measure performance, and provide excellent customer support without juggling multiple tools.
