About
CHEQ is the leading go-to-market security platform built for the human-AI era. It provides an integrated, multi-layered Traffic, Trust, and Identity Intelligence Engine that accurately separates legitimate users from bad actors—whether human fraudsters, automated bots, or AI agents—across every digital touchpoint. CHEQ processes over 6 trillion signals daily and monitors 1 million domains, issuing 2,000+ real-time cybersecurity challenges per visit with a false positive rate under 0.009%. The platform covers the full customer journey through six specialized products: CHEQ Acquisition protects paid marketing campaigns from invalid traffic and wasted ad spend; CHEQ Form Guard blocks fake lead submissions to keep sales pipelines clean; CHEQ Analytics reveals how human and non-human traffic interacts with digital initiatives; CHEQ Manage streamlines tag and third-party data control; CHEQ Enforce centralizes privacy compliance and user data security; and CHEQ Defend prevents malicious bots and attackers from targeting sites and APIs. CHEQ is purpose-built for marketing, security, and compliance teams at mid-market and enterprise organizations. Customers have reported 50% increases in paid marketing qualified leads, 18% decreases in CPA, and 10x ROI. It integrates with major ad platforms and martech ecosystems, including Adobe, making it a trusted intelligence standard for brands operating in an increasingly automated digital landscape.
Key Features
- Real-Time Traffic Intelligence: Processes 6 trillion signals daily across 1 million monitored domains, issuing 2,000+ cybersecurity challenges per visit to accurately classify every user interaction.
- Paid Marketing Protection: CHEQ Acquisition blocks invalid traffic and bot clicks across ad platforms, preventing wasted ad spend and improving campaign ROI.
- Web Form & Lead Guard: CHEQ Form Guard stops fake form fills and fraudulent lead submissions before they enter your CRM or sales pipeline.
- Privacy & Compliance Enforcement: CHEQ Enforce and CHEQ Manage centralize tag management, user consent, and data privacy compliance across your entire martech stack.
- Fraud & Abuse Defense: CHEQ Defend prevents credential stuffing, scraping, API abuse, and other malicious bot attacks from disrupting site and API performance.
Use Cases
- Protecting Google and Meta ad budgets from bot-driven click fraud to reduce wasted spend and improve ROAS.
- Filtering fake lead submissions from web forms before they pollute CRM pipelines and waste sales team time.
- Ensuring marketing analytics accurately reflect human engagement by removing non-human traffic from reporting.
- Centralizing consent management and third-party tag control to meet GDPR and CCPA compliance requirements.
- Defending e-commerce sites and APIs from credential stuffing, scraping, and automated abuse attacks.
Pros
- Exceptionally Low False Positive Rate: A false positive rate of under 0.009% ensures legitimate customers are never blocked, preserving conversion rates while stopping fraud.
- End-to-End Customer Journey Coverage: Six integrated products cover every stage—from ad click to form fill to site interaction—providing unified protection without vendor fragmentation.
- Proven Enterprise ROI: Customers report measurable outcomes including 50% more MQLs, 18% lower CPA, and 10x return on investment, backed by transparent analytics.
- Massive Network Effect: Intelligence from 15,000 brands, 6T daily signals, and 1M monitored domains continuously improves detection accuracy across all customers.
Cons
- Enterprise Pricing: CHEQ is priced for mid-market and enterprise customers; no self-serve free or low-cost tier is available for small businesses or startups.
- Implementation Complexity: Deploying the full suite across acquisition, compliance, and fraud prevention may require technical resources and onboarding time.
- Primarily Marketing-Focused: Core use cases center on go-to-market security; teams needing broader cybersecurity or endpoint protection will require additional tools.
Frequently Asked Questions
What types of bad actors does CHEQ detect?
CHEQ detects and blocks a wide range of invalid traffic including click fraud bots, AI agents, scrapers, credential stuffers, fake lead submissions from humans, and other malicious automated actors targeting your digital properties.
How does CHEQ protect paid marketing campaigns?
CHEQ Acquisition integrates with major ad platforms and analyzes every click in real time. It identifies invalid or fraudulent traffic before it converts, preventing wasted spend and ensuring your campaigns reach genuine potential customers.
What is the false positive rate and why does it matter?
CHEQ achieves a false positive rate below 0.009%, meaning fewer than 9 in 100,000 legitimate users are ever incorrectly blocked. This is critical for e-commerce and lead generation, where blocking real customers directly impacts revenue.
Does CHEQ help with privacy and compliance requirements?
Yes. CHEQ Enforce centralizes consent management and data privacy compliance, while CHEQ Manage controls third-party tag behavior and data sharing—helping organizations comply with GDPR, CCPA, and other regulations.
What integrations does CHEQ support?
CHEQ integrates with major ad platforms (Google, Meta, etc.), martech stacks including Adobe, CRM platforms, and tag management systems. It also offers an API for custom integrations within your existing tech stack.
