About
DentalROI is a full-service dental marketing company built exclusively for dental practices of all types. It combines agency-level expertise with a suite of proprietary marketing tools to help dentists grow their patient base and maximize return on investment. Core services include Search Engine Optimization (SEO) to rank practices on Google, Pay-Per-Click (PPC) ad management via Google Ads for immediate lead generation, social media management, and local listing management across directories. Beyond services, DentalROI offers a robust toolkit: a Marketing KPI Dashboard for tracking calls, leads, and analytics in one place; call tracking and recording to measure campaign effectiveness; a Search Engine Ranking Tracker; and a Keyword Explorer. Patient engagement tools include two-way texting, secure online intake forms, website chat management, and email marketing. DentalROI also supports practice monetization with PatientPayments, which includes Text-2-Pay, membership plans, and soft credit checks. Additional features include reputation management with review monitoring and removal assistance, direct mail marketing, dental education videos, and an AI-powered accessibility widget for ADA compliance. Custom dental websites are available starting at $49/month, marketing tools at $29/month, and expert marketer services at $299/month. The platform is ideal for solo practitioners, group practices, and DSOs looking for a turnkey dental marketing solution.
Key Features
- SEO & Local Search Optimization: Helps dental practices rank in the top 10 on Google and other search engines to attract new patients searching for local dentists.
- PPC & Paid Ads Management: Manages Google Ads and other paid ad platforms to generate immediate leads and phone calls for dental practices.
- Marketing KPI Dashboard: Centralizes tracking of calls, leads, rankings, and analytics so practices can measure the ROI of every marketing channel.
- Custom Dental Websites: Provides professionally designed, practice-specific websites with secure online forms, video marketing, and an AI accessibility widget.
- Patient Engagement & Payment Tools: Includes two-way texting, website chat management, email marketing, and PatientPayments (Text-2-Pay, membership plans, payment plans).
Use Cases
- A general dental practice wants to rank on the first page of Google for 'dentist near me' to increase organic new patient inquiries.
- An orthodontic office launches Google Ads campaigns through DentalROI's PPC management to immediately generate appointment requests.
- A DSO with five locations uses DentalROI to centralize marketing efforts, track KPIs across all practices, and streamline social media content.
- A cosmetic dentist uses DentalROI's reputation management tools to monitor reviews and build a strong online presence that attracts smile makeover patients.
- A solo dental practice adopts DentalROI's PatientPayments and two-way texting tools to reduce front-desk workload and improve patient communication.
Pros
- Dental-Specific Expertise: Built exclusively for dental practices across 11+ specialties, offering deeply relevant strategy, content, and tools rather than generic marketing.
- All-in-One Platform: Combines agency services (SEO, PPC, social media) with proprietary SaaS tools (call tracking, KPI dashboard, texting) under one roof.
- Accessible Entry Pricing: Marketing tools start at $29/month and websites at $49/month, making professional dental marketing accessible to smaller practices.
- Multi-Specialty & DSO Support: Supports marketing across multiple locations and specialties, making it scalable for DSOs and group dental organizations.
Cons
- Dental-Only Focus: The platform is exclusively built for dental practices, so it has no utility for any other healthcare or business vertical.
- Ongoing Subscription Required: All services and tools require recurring monthly subscriptions; there is no free tier or one-time purchase option.
- Limited Pricing Transparency: While starting prices are listed, full pricing for bundled or advanced plans requires a consultation call, making cost comparisons difficult.
Frequently Asked Questions
What types of dental practices does DentalROI serve?
DentalROI serves a wide range of dental specialties including general dentists, orthodontists, oral surgeons, pediatric dentists, periodontists, endodontists, cosmetic dentists, prosthodontists, and dental implant specialists, as well as Dental Service Organizations (DSOs) with multiple locations.
How much does DentalROI cost?
DentalROI offers tiered pricing: custom dental websites start at $49/month, marketing tools start at $29/month, and expert dental marketer services start at $299/month. Full pricing for bundled packages requires a consultation.
Does DentalROI build custom dental websites?
Yes. DentalROI designs and hosts custom dental websites tailored to each practice. Websites include secure online patient forms, AI accessibility widgets, video marketing integration, and managed website chat.
Can DentalROI help manage online reviews and reputation?
Yes. DentalROI's reputation management service monitors review platforms, alerts practices to negative reviews, and helps respond to or remove them to protect and improve online reputation.
What marketing analytics and tracking tools does DentalROI provide?
DentalROI provides a Marketing KPI Dashboard to track calls, leads, and analytics; call tracking and recording to verify campaign effectiveness; a Search Engine Ranking Tracker; and a Keyword Explorer to research competitive keywords.
