About
Detailing Success is a premier auto detailing education platform founded by renowned detailer and entrepreneur Renny Doyle. Designed for everyone from newcomers to veteran shop owners, the program delivers tactile, real-world training that goes far beyond typical online courses. The flagship offering—the Advanced 5-Day Training—is an intimate, small-group intensive (just four students) held in Big Bear, California, where participants work directly with Renny to sharpen technical skills and develop a profitable business strategy. Topics covered include paint correcting and sanding, ceramic coating certification, paint protection film (PPF), residential and commercial window tinting, car window tinting, sales and marketing, and crafting a comprehensive business plan. For those seeking a quicker introduction, the Extreme 1-Day Training provides a condensed crash course in core detailing refinement. Standout opportunities include joining the Air Force One Detailing Team—working on the historic aircraft that carried U.S. presidents—and earning membership in The Detail Mafia, an exclusive global network of Renny-trained detailing professionals. The platform also features the Renny Doyle Podcast, industry partnerships, and an active community via the Detail Mafia Member Map. Detailing Success is ideal for aspiring detailers launching their first business, current shop owners seeking to scale, and experienced professionals looking to elevate both their craft and profitability.
Key Features
- Advanced 5-Day Training: An intensive week-long program with only four students per session, giving participants direct, hands-on mentorship from Renny Doyle covering detailing techniques, business planning, and marketing.
- Extreme 1-Day Training: A condensed one-day crash course designed to refine existing detailing skills at various locations, serving as a gateway to the full Advanced 5-Day program.
- Certification Programs: Earn professional certifications in ceramic coating, PPF (Paint Protection Film), and residential/commercial window tinting to boost credibility and service offerings.
- The Detail Mafia Network: Graduates of the Advanced 5-Day Training can apply to join The Detail Mafia—an exclusive, invitation-only global community of elite Renny Doyle-trained detailers.
- Business Development Coaching: Curriculum includes developing a business plan, sales strategies, and marketing techniques specifically tailored for auto detailing shop owners and entrepreneurs.
Use Cases
- A newcomer to auto detailing enrolls in the Extreme 1-Day Training to learn foundational paint correction and refinement skills before committing to the full 5-day program.
- A current detailing shop owner attends the Advanced 5-Day Training to develop a formal business plan, improve marketing strategies, and increase overall shop profitability.
- An experienced detailer earns ceramic coating and PPF certifications to expand their service menu, justify premium pricing, and attract a higher-end clientele.
- A detailing professional completes the Advanced 5-Day Training and joins The Detail Mafia to build a referral network with elite detailers across the country and internationally.
- An aspiring entrepreneur uses the training program to gain the technical skills and business knowledge needed to launch their own professional auto detailing business from scratch.
Pros
- Small-Group, Hands-On Learning: With only four students per Advanced 5-Day session, participants receive personalized attention and direct mentorship from Renny Doyle, ensuring deep skill development.
- Comprehensive Curriculum: Covers both technical detailing skills (paint correction, ceramic coatings, PPF, window tinting) and business acumen (business planning, sales, marketing) in one cohesive program.
- Exclusive Professional Network: Membership in The Detail Mafia provides ongoing access to a global community of elite detailers, enabling referrals, collaboration, and industry credibility.
- Unique Prestige Opportunities: The chance to work on the historic Air Force One aircraft sets this program apart and offers a career-defining experience unavailable anywhere else.
Cons
- High Cost & Travel Required: The program takes place in Big Bear, California, requiring travel and accommodation costs on top of program fees, which may be a barrier for some detailers.
- Very Limited Class Sizes: The Advanced 5-Day Training caps enrollment at four students per session, meaning availability is extremely limited and booking well in advance is essential.
- No Self-Paced Online Option: Training is in-person and location-specific, so there is no fully remote or on-demand learning path for those who cannot attend physically.
Frequently Asked Questions
Who is Detailing Success best suited for?
Detailing Success serves all experience levels—from people brand new to auto detailing, to current shop owners looking to increase profitability, to veteran detailers wanting to refine their craft and expand their service offerings.
Where does the training take place?
The primary training location is Big Bear, California. The Extreme 1-Day Training is also offered at various additional locations around the country.
What certifications can I earn?
Participants can earn certifications in ceramic coating application, paint protection film (PPF) installation, and residential and commercial window tinting through the Advanced 5-Day Training curriculum.
What is The Detail Mafia?
The Detail Mafia is an exclusive, application-only global network of professional detailers who have completed Renny Doyle's Advanced 5-Day Training. Members gain access to a professional community, a member map for referrals, and ongoing industry networking.
How do I get started or contact Detailing Success?
You can reach Detailing Success by phone at (909) 547-6789 or by email at [email protected]. Visit the website to explore training options and select the program that fits your current experience level.
