About
Didomi is a comprehensive privacy and consent management solution designed for businesses that need to navigate complex global data privacy regulations while maximizing marketing performance. The platform offers a multi-regulation Consent Management Platform (CMP) that supports GDPR, CCPA, VCDPA, CTDPA, DMA, Google Consent Mode v2, and many other frameworks across multiple regions including the US, Europe, Canada, Australia, and Latin America. Didomi's suite of products includes CMP solutions for web, Connected TV, and mobile apps, as well as Preference Management, Advanced Compliance Monitoring, Privacy Request handling, and Server-side Tagging. The platform is trusted by companies across industries including media & publishing, banking & finance, healthcare, retail & e-commerce, gaming, and consumer goods. Key differentiators include the ability to increase consent rates significantly, thereby unlocking more consented data for advertising and analytics, and improving programmatic ROI. Didomi also provides developer-friendly documentation, a partner program, and deep integrations with major ad tech and martech stacks. It is suited for enterprises, agencies, and publishers looking to balance privacy compliance with data-driven performance — without sacrificing one for the other.
Key Features
- Multi-Regulation Consent Management: Supports GDPR, CCPA, VCDPA, DMA, TCF 2.3, Google Consent Mode v2, and many more global privacy regulations from a single platform.
- CMP for Web, Mobile & Connected TV: Deploys consent management experiences across all digital surfaces including websites, iOS/Android apps, and Connected TV environments.
- Preference Management: Lets users manage their data and communication preferences granularly, improving trust and long-term engagement.
- Advanced Compliance Monitoring: Continuously monitors your properties for privacy compliance issues and provides alerts and reporting for audit readiness.
- Server-Side Tagging: Enables privacy-safe, server-side data collection and tag management to improve performance and reduce reliance on third-party cookies.
Use Cases
- A media publisher implements Didomi's CMP to increase GDPR consent rates and recover consented audience data for targeted advertising campaigns.
- A retail e-commerce brand uses Didomi to comply with CCPA and GDPR across their US and European websites while improving programmatic ROI.
- A healthcare company deploys Didomi's Preference Management module to give patients granular control over how their data is used for communications.
- A global agency uses Didomi's partner program to manage consent compliance across multiple client websites from a single dashboard.
- A gaming company integrates Didomi's Mobile CMP to handle consent on iOS and Android apps in compliance with Apple's App Tracking Transparency (ATT) and GDPR requirements.
Pros
- High Consent Rate Optimization: Proven to increase user consent rates up to 90%, unlocking more consented data for marketing and analytics.
- Broad Regulatory Coverage: Supports a wide range of global privacy regulations and frameworks, reducing the need for multiple compliance tools.
- Cross-Platform Support: Works across web, mobile apps, and Connected TV, making it suitable for multi-channel enterprises.
- Strong Integration Ecosystem: Integrates with major ad tech platforms, Google Consent Mode v2, Amazon Consent Signal, and Microsoft UET.
Cons
- Enterprise Pricing: Didomi is a premium paid solution, which may be cost-prohibitive for small businesses or startups.
- Implementation Complexity: Setting up multi-regulation compliance across multiple platforms and regions can require technical resources and time.
- No Transparent Public Pricing: Pricing is not publicly listed; prospects must request a demo or contact sales, making budgeting harder upfront.
Frequently Asked Questions
What privacy regulations does Didomi support?
Didomi supports a wide range of regulations including GDPR, CCPA, VCDPA, CTDPA, CPA, Law 25 (Canada), DMA (EU), TCF 2.3, GPP, GPC, Google Consent Mode v2, Amazon Consent Signal, and Microsoft UET Consent Mode.
Which industries use Didomi?
Didomi serves media & publishers, banking & finance, healthcare & pharmaceutical, consumer goods & entertainment, retail & e-commerce, agencies & partners, and gaming companies.
Does Didomi work on mobile apps and Connected TV?
Yes, Didomi offers dedicated CMP solutions for mobile apps (iOS and Android) and Connected TV platforms, in addition to its web CMP.
How does Didomi improve ad revenue?
By optimizing consent rates, Didomi unlocks more consented user data for advertisers, which improves programmatic targeting and can increase return on ad spend by up to 22%.
Is there a way to test GDPR compliance before purchasing?
Yes, Didomi offers a GDPR compliance test tool on their website, as well as a demo request option so prospects can evaluate the platform before committing.
