About
Digital Florists is an all-in-one software platform purpose-built for florists of every size. Unlike generic retail or ecommerce tools, it was designed from the ground up by people who understand the flower industry — covering every operational touchpoint in a single connected workspace. The platform includes eight integrated products: an order management dashboard that consolidates phone, walk-in, web, and relay orders; a florist-specific POS system linked to customer profiles and order history; smart delivery routing with a driver app that captures photo and signature proof and sends live SMS/email updates to customers; and a wedding and events module for building branded proposals with e-sign, deposit collection, live recipe costing, and production timelines. Additional built-in tools include task management with recurring checklists, automated customer SMS/email notifications, paperless digital workflows for sustainability, and a companion app for iPhone and Android so your team stays connected on the go. Customers report saving 4–6 manager hours per week, handling 2–3× more holiday orders, and reducing 'where is my order?' calls by up to 80%. Digital Florists is ideal for independent florists, wedding and event specialists, and shops scaling across multiple channels or relay networks. A free demo is available, with pricing plans to suit different shop sizes.
Key Features
- Unified Order Management: Consolidates phone, walk-in, web, and relay orders into a single dashboard with customer profiles, order history, loyalty tracking, and auto-generated production checklists.
- Florist POS System: A point-of-sale solution built for flower shops that links walk-in sales to customer profiles and order history, with simple checkout, receipt printing, and end-of-day reporting — no double entry required.
- Smart Delivery Routing: Auto-builds optimized delivery routes in minutes, pushes them to drivers via a mobile app, captures photo and signature proof, and sends live SMS/email status updates to customers.
- Wedding & Event Proposals: Create branded proposals with mood boards, collect e-signatures and deposits online, and auto-generate live recipe costing, buy lists, and production timelines synced to orders and deliveries.
- Automated Customer Notifications: Sends fully branded, customizable SMS and email notifications for order confirmations, delivery updates, and photo proof — reducing inbound 'where is my order?' enquiries significantly.
Use Cases
- A small independent flower shop consolidating phone, walk-in, and online orders into a single dashboard to avoid missed orders during busy holiday periods.
- A wedding florist creating professional branded proposals with mood boards, collecting online deposits, and auto-generating buy lists and production timelines for events.
- A busy shop owner automating delivery routing and customer status notifications to reduce 'where is my order?' calls and free up staff time.
- A growing florist business managing multiple channels — including wire service relay orders — within one unified platform without needing separate systems.
- A flower shop transitioning to paperless workflows and digital task management to improve sustainability and reduce administrative overhead.
Pros
- Built by Florists for Florists: Purpose-designed for the flower industry, covering industry-specific workflows like relay orders, event proposals, and holiday peak delivery management.
- Significant Time Savings: Customer-reported results show 4–6 manager hours saved per week, up to 80% fewer customer status calls, and 2–3× holiday order throughput.
- Modular and Scalable: Start with one product (e.g., orders or POS) and add more as your shop grows, with all eight modules working seamlessly together.
- Mobile Companion App: iOS and Android apps keep the whole team connected, from the shop floor to drivers on the road.
Cons
- Niche Vertical Tool: Designed exclusively for florists, so it won't suit retail businesses outside the flower industry.
- Paid Plans Required for Full Access: While a free demo is available, ongoing use requires a paid subscription, which may be a barrier for very small or new shops.
- Limited Third-Party Integrations Shown: The platform appears to be a closed ecosystem; broader integrations with external ecommerce platforms or accounting tools are not prominently featured.
Frequently Asked Questions
Who is Digital Florists designed for?
Digital Florists is built for independent florists ranging from solo traders to small teams, wedding and event florists, growing multi-channel shops, and relay network partners. It scales from a single shop to more complex operations.
Can I use just one part of the platform, like POS or Deliveries?
Yes. The platform is modular — you can start with a single product such as Order Management or Deliveries and add additional modules as your business needs grow.
Is there a mobile app for the team?
Yes. Digital Florists includes a companion app for both iPhone (iOS) and Android, allowing your team and drivers to manage tasks and deliveries on the go.
How does the delivery routing work?
The system automatically builds optimized delivery routes, which are sent directly to drivers' phones via the driver app. Drivers capture photo and signature proof of delivery, and customers receive live SMS/email status updates automatically.
Is a free trial or demo available?
Yes. Digital Florists offers a free demo so you can see the platform in action before committing to a paid plan. You can book a demo directly from their website.
