About
Dray Alliance is a full-service drayage platform purpose-built to bring simplicity and predictability to the complex world of port container trucking. By blending freight broker flexibility with carrier-level accountability, Dray Alliance manages every aspect of drayage operations — from pricing negotiation and appointment scheduling to real-time container tracking and terminal integrations. The platform's proprietary automation engine handles appointment booking, algorithmic load bundling, and hold monitoring, freeing operations teams from manual tasks and reducing costly demurrage and detention charges. Direct integrations with port terminals provide accurate, real-time container event data, while the shipper dashboard offers end-to-end visibility and self-service capabilities. For truckers, a dedicated mobile app surfaces all container events and stop-point milestones throughout the shipment lifecycle. Shippers benefit from an elastic carrier network that can scale up or down on short notice, backed by trucker ratings and performance transparency. Dray Alliance also supports EDI and API integrations with third-party supply chain systems, including drayage TMS platforms, making it easy to embed into existing logistics workflows. With its own SCAC code and in-house operations team, Dray Alliance acts as a single accountable partner — managing pricing, scheduling, and execution so shippers can focus on their core business. It is best suited for importers, exporters, freight forwarders, and logistics managers who need reliable, data-driven drayage at scale.
Key Features
- Real-Time Container Visibility: Direct terminal integrations surface live container event history, status updates, and notifications throughout the entire container lifecycle via a shipper dashboard and trucker mobile app.
- Proprietary Appointment Automation: Automatically schedules optimal port appointments, monitors jobs for holds, and reschedules as needed — minimizing demurrage and detention fees without manual intervention.
- Elastic Carrier Network: A vetted network of rated truckers allows capacity to scale up or down on short notice, with performance transparency to ensure on-time delivery.
- EDI & API Integrations: Connects seamlessly with existing supply chain systems, including drayage TMS platforms, via EDI or API for end-to-end workflow continuity.
- White Glove Operations Management: An in-house operations team manages pricing negotiation, appointment scheduling, and drayage execution using Dray Alliance's own SCAC code as a single accountable partner.
Use Cases
- An importer managing high-volume container arrivals at West Coast ports uses Dray Alliance to automate appointment scheduling and reduce demurrage charges.
- A freight forwarder integrates Dray Alliance via API into their existing TMS to gain real-time container visibility without switching platforms.
- An e-commerce retailer with seasonal cargo spikes leverages Dray Alliance's elastic carrier network to scale drayage capacity up during peak periods without long-term contracts.
- A logistics manager uses the shipper dashboard to track container event history and identify bottlenecks in their drayage flow for continuous process improvement.
- A third-party logistics provider (3PL) partners with Dray Alliance to offload drayage operations entirely, relying on their in-house team and SCAC code for end-to-end execution.
Pros
- Reduces Demurrage & Detention Costs: Automated appointment scheduling, LFD tracking, and proactive hold monitoring keep D&D fees low — directly impacting the bottom line.
- End-to-End Accountability: Unlike pure brokers, Dray Alliance operates with its own SCAC code and in-house team, providing a single point of accountability for the entire drayage process.
- Scalable Capacity on Demand: The elastic carrier network means shippers can handle volume spikes or drops without long-term commitments or scrambling for last-minute coverage.
- Data-Driven Decision Making: The shipper dashboard provides actionable insights and self-service tools, empowering logistics teams to optimize their container flow strategically.
Cons
- Quote-Based Pricing Lacks Transparency: Pricing is not publicly listed and requires a custom quote, making it difficult for smaller shippers to quickly evaluate cost-effectiveness upfront.
- Primarily US Port-Focused: The platform is built around domestic drayage at US ports, limiting applicability for international or inland logistics operations beyond the port corridor.
- Requires Onboarding & Integration Time: EDI/API integrations and terminal connections may require dedicated IT resources and setup time before the full benefits are realized.
Frequently Asked Questions
Is Dray Alliance a freight broker or a trucking company?
Dray Alliance is both. It operates with its own SCAC code like a carrier and manages drayage end-to-end like a broker, offering the flexibility of brokerage with the accountability of asset-based trucking.
How does Dray Alliance reduce demurrage and detention fees?
Through automated appointment scheduling, real-time terminal integrations that track LFDs and holds, GPS-based container progress monitoring, and proactive rescheduling — all designed to keep containers moving efficiently through the port.
What integrations does Dray Alliance support?
Dray Alliance supports EDI and API integrations with third-party supply chain systems including drayage TMS platforms, and connects directly with port terminals for real-time data.
Is there a mobile app for truckers?
Yes. Dray Alliance provides a dedicated mobile app for motor carriers that displays all container events, stop-point details, and lifecycle milestones throughout the shipment.
How do I get started with Dray Alliance?
You can request a quote directly on the Dray Alliance website. Their team will work with you to understand your drayage volume and set up your account, integrations, and carrier assignments.
