About
Embrace is a next-generation observability and Real User Monitoring (RUM) platform designed for mobile and web engineering teams. Built on OpenTelemetry—the open, vendor-neutral observability standard—Embrace captures 100% of user sessions with automatic instrumentation for crashes, ANRs, network issues, and performance metrics without sampling or data loss. For mobile apps, Embrace provides deep performance monitoring, troubleshooting workflows, network insights, and user timeline analysis so teams can reproduce issues exactly as users experienced them. For web applications, it tracks Core Web Vitals, exception grouping, session timelines, and custom metrics and alerts. Embrace's platform layer includes rich dashboards, user journey mapping, and integrations with existing DevOps toolchains. AI-powered automated workflows and an MCP Server help surface actionable insights and reduce alert noise, letting teams focus on fixes rather than triage. Used across e-commerce, travel, media, entertainment, and gaming industries, Embrace helps unify mobile and backend observability, solve client-side networking issues, and streamline cross-team collaboration. It is the only frontend-focused vendor participating in the CNCF ecosystem and is fully committed to open, composable observability. Embrace is ideal for SRE, DevOps, and mobile/web engineering teams looking to tie technical performance directly to business and user impact.
Key Features
- Mobile Real User Monitoring: Capture 100% of user sessions with automatic instrumentation for crashes, ANRs, network issues, and performance metrics on mobile apps.
- Web RUM & Core Web Vitals: Monitor Core Web Vitals, track user journeys, group exceptions, and understand how web performance impacts business outcomes.
- OpenTelemetry-Powered Observability: Built on the open OpenTelemetry standard, enabling composable, vendor-neutral observability across mobile and web frontends.
- AI-Powered Automated Workflows: Leverage AI to surface insights, reduce toil, and accelerate root cause analysis with automated observability workflows and an MCP Server.
- User Journey & Session Timelines: Visualize full user journeys and session timelines to reproduce and diagnose issues exactly as end users experienced them.
Use Cases
- Mobile engineering teams diagnosing crashes, ANRs, and network failures in production apps without waiting for user bug reports.
- SRE and DevOps teams unifying mobile and backend observability to trace issues across the full user journey.
- Product and engineering teams tracking Core Web Vitals and session timelines to understand how web performance affects conversion rates.
- Cross-functional teams using user journey insights to prioritize performance fixes that directly impact business revenue.
- Platform teams adopting OpenTelemetry-based tooling to build a vendor-neutral, composable observability stack for frontend applications.
Pros
- 100% Session Capture: Unlike sampling-based tools, Embrace captures every user session, ensuring no issue goes undetected.
- OpenTelemetry Native: Deep commitment to open standards reduces vendor lock-in and enables seamless integration with existing observability stacks.
- Unified Mobile & Web Visibility: Covers both mobile and web RUM in a single platform, simplifying cross-team collaboration and reducing toolchain sprawl.
- AI-Driven Insights: AI-powered workflows help teams move from alert noise to actionable fixes faster, reducing mean time to resolution.
Cons
- Enterprise Pricing: Pricing is not publicly listed and is tailored for enterprise teams, which may be a barrier for smaller startups or indie developers.
- Mobile-First Complexity: The depth of mobile-specific features may require a learning curve for teams primarily focused on web observability.
- Requires SDK Integration: Full value requires integrating Embrace SDKs into mobile apps, which involves engineering effort and app release cycles.
Frequently Asked Questions
What platforms does Embrace support?
Embrace supports iOS, Android, and web applications, providing Real User Monitoring across all major client-side platforms.
Is Embrace built on OpenTelemetry?
Yes. Embrace is powered by OpenTelemetry and is the only frontend-focused vendor active in the CNCF ecosystem, ensuring open, composable observability.
Does Embrace sample user sessions?
No. Embrace captures 100% of user sessions with automatic instrumentation, so no user issue or edge case is missed.
How does Embrace use AI?
Embrace offers AI-powered automated workflows and an MCP Server to surface actionable insights, reduce alert toil, and accelerate root cause analysis.
What industries use Embrace?
Embrace serves teams across e-commerce & retail, travel & hospitality, media & entertainment, and gaming, among other industries.
