About
Fabgen is a commercial solar and energy storage lead generation service purpose-built for EPCs, installers, battery storage manufacturers, and renewable energy developers. Co-founded by a battery storage developer and a lead generation expert, Fabgen leverages proprietary AI software to identify 20,000–200,000+ SF commercial rooftops primed for solar adoption, surfacing ownership data, utility relationships, and real energy consumption insights—all before competitors can act. Unlike generic AI outreach tools, Fabgen uses human-written, personalized emails approved by clients, targeting C-suite and senior operational roles including CEOs, CFOs, COOs, Chief Sustainability Officers, and Energy Procurement Managers. This relationship-driven approach ensures high-quality, warm appointments rather than cold, unqualified leads. Fabgen's platform allows solar companies to: - Pinpoint high-potential commercial rooftops by size, location, and energy profile - Access direct decision-maker contacts with no middlemen - Identify the most favorable utilities and energy markets - Prioritize pipeline opportunities using real energy data The service operates on a retainer/draw compensation model, and Fabgen guarantees mutually agreed-upon KPIs—working for free until targets are hit if needed. Trusted by companies like Astrawatt Solar, 93 Energy, Catalyze, and GreenWell Energy, Fabgen is the go-to partner for solar and storage companies looking to fill their pipelines with consistent, high-value C&I deals.
Key Features
- AI-Powered Rooftop Prospecting: Proprietary software identifies 20,000–200,000+ SF commercial rooftops ready for solar, complete with ownership data, utility info, and energy needs.
- Human-Written Personalized Outreach: Unlike pure AI copy tools, Fabgen crafts relationship-driven, client-approved emails that resonate with commercial property decision-makers.
- Guaranteed KPI Achievement: Fabgen commits to hitting mutually agreed-upon KPIs or continues working at no charge until the targets are met.
- Decision-Maker Access: Targets and books meetings with CEOs, CFOs, COOs, CSOs, Energy Procurement Managers, and other senior stakeholders—no gatekeepers.
- C&I Deal Pipeline Management: Manages end-to-end lead generation and bid procurement for 100kW–2MW+ commercial and industrial solar and storage projects.
Use Cases
- A commercial solar EPC wants to fill its project pipeline with qualified 500kW+ rooftop solar opportunities and uses Fabgen to receive pre-vetted appointments with property owner decision-makers.
- A battery energy storage manufacturer needs to reach Energy Procurement Managers and CSOs at large industrial facilities and leverages Fabgen's targeted outreach to book discovery calls.
- A regional solar installer looking to scale into the C&I market uses Fabgen's rooftop-identification software to prioritize the highest-potential commercial buildings in their territory.
- A renewable energy developer seeking bid procurement support for utility-scale projects engages Fabgen to identify and connect with the right municipal or corporate stakeholders.
- A solar sales team that has plateaued on residential business engages Fabgen to break into commercial accounts by accessing direct decision-maker contacts without cold prospecting.
Pros
- Guaranteed Results: The KPI guarantee removes financial risk—if agreed targets aren't hit, Fabgen works for free until they are.
- Deep Energy Industry Expertise: Co-founded by active solar and storage professionals, ensuring outreach messaging and deal origination reflect real-world C&I market dynamics.
- High-Quality Warm Leads: Pre-vetted appointments with verified decision-makers mean clients spend time closing deals, not chasing unqualified contacts.
- Proprietary Market Intelligence: The rooftop-identification software gives clients a competitive edge by surfacing opportunities faster than manual research or generic databases.
Cons
- Niche Focus: Fabgen is exclusively tailored to commercial solar and energy storage—not suitable for residential solar companies or unrelated industries.
- Retainer-Based Pricing: The draw/retainer compensation model requires ongoing financial commitment, which may be a barrier for very early-stage or bootstrapped installers.
- Limited Self-Serve Capability: The service is managed and agency-style rather than a self-serve SaaS platform, so clients rely on Fabgen's team for execution.
Frequently Asked Questions
What types of solar projects does Fabgen focus on?
Fabgen specializes in commercial and industrial (C&I) solar and energy storage projects ranging from 100kW to 2MW+, targeting property owners with large commercial rooftops.
How does Fabgen's lead generation differ from other services?
Fabgen uses AI for lead sourcing and proprietary rooftop-identification software, but all outreach emails are human-written and client-approved—resulting in higher engagement rates than generic AI-generated copy.
What is Fabgen's pricing model?
Fabgen operates on a draw system combining a retainer structure. Specific pricing is discussed during an onboarding call, and KPIs are mutually agreed upon before work begins.
Who are the typical decision-makers Fabgen targets?
Fabgen books meetings with C-suite executives and senior operational leaders including CEOs, CFOs, COOs, Chief Sustainability Officers, Energy Procurement Managers, and VPs of Operations.
What happens if Fabgen doesn't hit the agreed KPIs?
Fabgen guarantees KPI achievement—if the mutually agreed targets are not met, they continue working on your account at no additional charge until the goals are reached.
