About
Figured is a specialized farm financial management and accounting software designed to meet the unique needs of modern agricultural businesses. Founded by farmers-turned-accountants Carl McDonald and David Marshall, the platform replaces spreadsheets and paper-based processes with an intuitive, cloud-based solution that provides a real-time, holistic view of farm finances. Figured supports all farming types — crop, livestock, and dairy — with tailored tracking tools for each. Crop farmers can monitor seasonal activity in detail, livestock farmers can record births, deaths, sales, purchases, and aging, while dairy farmers can track milk production and instantly update forecasts as prices change. The platform integrates seamlessly with leading accounting tools like Xero and QuickBooks, and offers bank feeds, agri-insights, and mobile bank coding to keep farm records automatically in sync. Its budgeting and forecasting features let farmers visualize overall profit and future cash flow, making it easier to plan for both near and long-term profitability. Figured also acts as a collaboration hub, connecting farmers with their entire advisory team — including accountants, farm consultants, and agri-banks — all in one place. Expert in-app customer support ensures farmers always have help when they need it. Ideal for farm businesses of all sizes seeking to move beyond manual record-keeping and gain financial clarity.
Key Features
- Budgeting & Forecasting: Visualize overall farm profit and future cash flow, and easily adapt financial plans as market conditions change.
- Production Tracking: Track livestock movements, crop activity, milk production, and operating expenses tailored to your farm type.
- Bank Feeds & Auto-Updates: Sync bank feeds, agri-insights, and mobile bank coding so on-farm activity always matches your financial records automatically.
- Advisor Collaboration: Connect your accountant, farm consultant, and agri-bank in one platform to share up-to-date management information.
- Xero & QuickBooks Integration: Seamlessly integrate with leading accounting platforms to eliminate double-entry and keep financials consistent.
Use Cases
- A dairy farmer uses Figured to track daily milk production and instantly update revenue forecasts when co-op milk prices change.
- A livestock operation records all animal movements — births, deaths, purchases, and sales — and monitors herd aging to optimize farm profitability.
- A crop farmer plans their growing season budget in Figured, tracking input costs and expected yields to maximize margin.
- An agricultural accountant uses Figured to access up-to-date client farm financials and produce management reports without chasing spreadsheets.
- An agri-bank uses Figured's advisor portal to monitor borrower farm performance in real time, improving lending decisions and risk management.
Pros
- Built by Farmers: Designed by farmers-turned-accountants, Figured deeply understands agricultural workflows and financial nuances.
- Real-Time Financial Visibility: Centralizes financial and production data in one place, enabling confident, data-driven decisions at any time.
- Streamlined Advisory Collaboration: Connects farmers with their entire advisory team on one platform, reducing back-and-forth and improving financial outcomes.
- Saves Time on Admin: Automates accounting tasks and bank feeds so farmers spend less time in the office and more time in the field.
Cons
- Agricultural Niche Only: Figured is purpose-built for farm businesses, making it unsuitable for other industries or general business accounting.
- Paid Subscription Required: There is no free tier, which may be a barrier for very small or hobby farms with limited budgets.
- Learning Curve for Non-Tech Farmers: Transitioning from paper-based or spreadsheet systems may require an adjustment period and advisor onboarding support.
Frequently Asked Questions
What types of farmers can use Figured?
Figured supports crop farmers, livestock farmers, and dairy farmers, each with tailored tracking tools for their specific production activities.
Does Figured integrate with accounting software?
Yes, Figured integrates with both Xero and QuickBooks, allowing seamless synchronization of farm financial data with your existing accounting system.
Can my accountant or farm consultant access Figured?
Absolutely. Figured is designed as a collaboration hub, allowing farmers to connect their accountant, farm consultant, and agri-bank in one shared platform.
Is there a mobile app for Figured?
Figured supports mobile bank coding, enabling farmers to manage and code transactions from the field using a mobile device.
How does Figured help with farm profitability?
Figured provides real-time budgeting and forecasting tools that give farmers and their advisors a holistic view of farm finances, making it easier to manage both short-term cash flow and long-term profitability.
