Frase

paid

Frase is the agentic SEO and GEO platform that researches competitors, creates optimized content, and tracks your brand across Google, ChatGPT, Perplexity, and more. Plans from $39/mo.

Marketing & Sales

AI Writing Assistants

SEO Writing Tools

About

Frase is an all-in-one agentic SEO and Generative Engine Optimization (GEO) platform built for content marketers, SEO teams, agencies, and enterprises. Its core AI Agent, equipped with 80+ skills, handles the entire content marketing lifecycle — from competitive research and brief generation to writing, optimization, and publishing — inside a single platform. At the research stage, Frase analyzes the top 10 SERP results for any keyword in under 30 seconds, identifies content gaps that competitors are missing, and produces a comprehensive SEO and GEO-ready brief with an outline and topic targets. During content creation, it scores work in real time against both SEO and GEO criteria, tracking keyword coverage and competitive benchmarks as you write. Frase's AI Search Tracking feature is a standout capability: it monitors brand and content citations across 8+ AI platforms — including ChatGPT, Perplexity, Claude, Gemini, and Google AI — measuring share of voice, appearance rates, and authority scores. It proactively surfaces declining pages and new opportunities with estimated traffic impact, keeping teams focused on the highest-ROI actions. By consolidating research, writing, optimization, tracking, and publishing into one AI-driven agent, Frase eliminates the need for five separate tools and five separate logins, reducing cost and complexity while dramatically accelerating content output and search visibility. Plans start at $39/month with a 7-day free trial.

Key Features

AI Agent with 80+ Skills: A single AI agent that handles competitive research, SEO briefing, content writing, real-time optimization scoring, and publishing — replacing a fragmented multi-tool content stack.
Competitor Analysis & Content Gap Detection: Analyzes the top 10 SERP results for any keyword in under 30 seconds, identifies gaps competitors are missing, and generates a strategic SEO and GEO-ready content brief.
Real-Time SEO & GEO Scoring: Scores content against both traditional SEO and Generative Engine Optimization (GEO) criteria as you write, with keyword coverage tracking and live competitive benchmarks.
AI Search Tracking: Monitors brand citations and content visibility across 8+ AI platforms including ChatGPT, Perplexity, Claude, and Gemini — tracking share of voice, appearance rates, and authority scores.
Opportunity Surfacing & Page Monitoring: Continuously watches for declining pages, emerging content gaps, and growth opportunities, delivering prioritized action items with estimated traffic impact.

Use Cases

Creating SEO-optimized blog content that ranks on Google and earns citations from AI search engines like ChatGPT and Perplexity.
Running rapid competitor analysis to uncover content gaps and generate comprehensive topic briefs in under 30 seconds.
Monitoring brand share of voice and citation rates across AI platforms to measure and improve generative engine presence.
Streamlining agency content workflows by replacing fragmented multi-tool stacks with a single AI-driven research-to-publish pipeline.
Identifying and recovering declining search pages before they significantly impact organic traffic and revenue.

Pros

Replaces Multiple Tools in One Platform: Consolidates the functions of SEMrush, Jasper, Surfer, and other tools into one AI agent, reducing cost, complexity, and context switching for content teams.
Unique GEO & AI Citation Tracking: One of the few platforms that tracks brand visibility and share of voice across major AI search engines, a critical capability as AI platforms increasingly replace traditional search.
Fast Agentic Workflows: Compresses research-to-publish timelines dramatically, with competitor analysis and brief generation completed in under 30 seconds and real-time scoring throughout drafting.

Cons

No Permanent Free Tier: Plans start at $39/month with only a 7-day free trial, making it less accessible for individual freelancers or very small teams with tight budgets.
Primarily SEO & Content Focused: Designed specifically for search-driven content marketing; teams with broader general-purpose writing, creative, or non-SEO AI needs may find its scope too narrow.

Frequently Asked Questions

Frase is an agentic SEO and GEO (Generative Engine Optimization) platform that uses a single AI agent with 80+ skills to handle the entire content marketing workflow — from competitor research and brief creation to writing, optimization, and AI search visibility tracking.

GEO, or Generative Engine Optimization, refers to structuring and optimizing content so it gets cited and recommended by AI-powered search engines like ChatGPT, Perplexity, Claude, and Gemini — in addition to ranking on traditional search engines like Google.

Frase tracks brand and content visibility across 8+ AI platforms including ChatGPT, Perplexity, Claude, Gemini, and Google AI, measuring share of voice, appearance rates, and citation authority scores.

Frase is designed to consolidate the core functions of multiple tools — including SEMrush for research, Jasper for writing, and Surfer for optimization — into one AI agent platform, though dedicated power users of those tools may find some hyper-specialized features lacking.

Frase offers a 7-day free trial with no credit card required. Paid plans start at $39 per month.