About
Frends Beauty is one of the most established professional beauty supply stores in the United States, serving the makeup artistry and entertainment industry since 1940. Based in Los Angeles, CA — the heart of the film and television world — Frends caters to professional makeup artists, SFX technicians, hair stylists, and theatrical performers. Their inventory spans thousands of products across categories including airbrush makeup, face and body cosmetics, special effects lab supplies (latex, gelatin, alginate, silicone, urethanes, prosthetics), wigs and extensions, skin and haircare, and professional-grade artist tools and cases. For SFX and prosthetic work, Frends carries materials for the full production pipeline: adhesives, thinners, removers, dental foam, plaster, sculpting tools, bald caps, character makeup, scar and wound FX, and more. The store also supports professionals with student kits, branded classes, and a professional blog. International shipping is available to over 15 countries. Their loyalty program rewards frequent shoppers with savings of up to 40% off. Whether you're a working Hollywood artist, a film student, or a theatrical makeup professional, Frends Beauty provides the full suite of supplies needed on set and in the studio.
Key Features
- Comprehensive SFX & Prosthetics Catalog: Full range of special effects lab supplies including latex, gelatin, silicone, urethanes, alginate, plaster, dental foam, sculpting tools, bald caps, scar FX, and character makeup for professional on-set use.
- Professional Makeup Artist Supplies: Thousands of products across airbrush, face, body, eye, lip, and palette categories from top professional brands trusted in film, TV, and theatrical productions.
- Loyalty Program with Up to 40% Off: Members of the Frends Beauty loyalty program earn rewards on purchases and can save up to 40% off regular prices on professional supplies.
- Hair & Wig Artistry Products: Extensive selection of lace wigs, extensions, facial hair, hair fibers, ventilating supplies, and hair styling products for professional hair artistry.
- International Shipping & Multi-Currency Support: Ships to over 15 countries with multi-currency checkout support, making professional supplies accessible to artists worldwide.
Use Cases
- A Hollywood SFX makeup artist sourcing prosthetics, silicone, and character makeup for a film production.
- A theatrical makeup professional purchasing stage-ready foundations, special palettes, and adhesives for live performances.
- A cosmetology or makeup artistry student buying a curated student kit and professional brushes to begin their training.
- A hair stylist on a TV production sourcing lace wigs, extensions, and hair styling tools.
- A working makeup artist enrolling in the loyalty program to save up to 40% on regular professional supply purchases.
Pros
- Industry Legacy Since 1940: Over 80 years of serving Hollywood and entertainment industry professionals makes Frends Beauty one of the most trusted names in professional makeup supply.
- One-Stop Shop for Artists: From basic cosmetics to advanced SFX lab materials, brushes, cases, and student kits, artists can source virtually everything they need in one place.
- Significant Loyalty Savings: The loyalty program offers up to 40% off, making it cost-effective for professional artists who purchase supplies regularly.
Cons
- Geared Toward Professionals: The catalog and pricing are primarily designed for professional and working makeup artists, which may be overwhelming or expensive for casual shoppers.
- Primarily US-Based Inventory: While international shipping is available, the store is centered in Los Angeles and may have limited options for same-day or in-person pickup for non-local customers.
Frequently Asked Questions
Who is Frends Beauty for?
Frends Beauty is primarily designed for professional makeup artists, SFX technicians, hair stylists, theatrical performers, and entertainment industry professionals. They also serve students in cosmetology and makeup artistry programs.
Does Frends Beauty ship internationally?
Yes, Frends Beauty ships to over 15 countries including Australia, Canada, Germany, the UK, Japan, and more, with multi-currency checkout support.
What is the Frends Beauty loyalty program?
The loyalty program rewards repeat customers with points or discounts on purchases, offering savings of up to 40% off regular prices for loyal members.
Does Frends Beauty carry special effects (SFX) supplies?
Yes, Frends Beauty has an extensive SFX lab section including latex, gelatin, silicone, urethanes, alginate, plaster, adhesives, removers, sculpting tools, prosthetic appliances, bald caps, scar FX, tooth FX, and more.
Does Frends Beauty offer student kits?
Yes, Frends Beauty offers curated student kits such as the MVA Hair Artistry Student Kit and the American Academy of Dramatic Arts Kit, designed for students entering the makeup artistry field.
