About
Go Instore, now integrated into the Emplifi Social Commerce Platform, empowers ecommerce and retail brands to maximize revenue by harnessing the power of authentic social content and real-time shopping interactions. The platform combines shoppable user-generated content (UGC), customer ratings and reviews, and live video shopping to create immersive, trust-building experiences that convert browsers into buyers. Brands using Go Instore can showcase real customer experiences directly on their product pages, enabling shoppers to make more informed purchase decisions. The live video shopping feature allows brands to host interactive sessions where customers can browse, ask questions, and purchase in real time — resulting in reported 140%+ increases in average order value. The platform also includes robust analytics, community listening, influencer management, AI-powered chatbots, and a care suite for social customer service. These tools make it suitable not just for commerce teams, but also for marketing, customer support, and brand management. Go Instore is ideal for mid-market to enterprise retail and ecommerce brands across industries including fashion, beauty, consumer goods, hospitality, and food & beverage. It integrates with major marketing technology platforms and supports multi-channel strategies, helping brands outpace competitors with a unified approach to social commerce and customer experience.
Key Features
- Shoppable UGC: Turn authentic customer photos, videos, and social posts into shoppable content that builds trust and drives conversions directly on product pages.
- Live Video Shopping: Host real-time interactive shopping sessions where customers can browse products, ask questions, and purchase — resulting in significantly higher order values.
- Ratings & Reviews: Collect, manage, and display customer ratings and reviews to increase shopper confidence and improve product discoverability.
- Unified Social Commerce Analytics: Track performance across social, UGC, live shopping, and care channels in a single dashboard to optimize your commerce strategy.
- AI-Powered Customer Care: Leverage AI chatbots and live advisor tools to handle customer inquiries across channels, reducing response time and improving satisfaction.
Use Cases
- A fashion retailer embeds shoppable UGC from Instagram on product pages to boost shopper confidence and increase conversion rates.
- A beauty brand hosts weekly live video shopping events to showcase new product launches and drive real-time purchases directly from the stream.
- An electronics brand collects and displays verified customer ratings and reviews to reduce return rates and improve product trust.
- A hospitality company uses Go Instore's social listening and analytics tools to monitor brand sentiment and respond to guest feedback across channels.
- An ecommerce manager uses the unified analytics dashboard to compare UGC performance, live shopping ROI, and social engagement in a single view.
Pros
- Proven Revenue Impact: Brands report 140%+ increases in average order value and up to 4x revenue growth by leveraging authentic UGC and live shopping experiences.
- All-in-One Platform: Combines social marketing, commerce, UGC, ratings, live shopping, and customer care into a single unified platform, reducing tool sprawl.
- Enterprise-Grade Scale: Trusted by 20,000+ brands with strong integrations across major marketing technology ecosystems, suitable for large retail and ecommerce operations.
- Authentic Content Amplification: Surfaces real customer experiences to build trust with new shoppers, improving conversion rates without relying on paid advertising alone.
Cons
- Enterprise Pricing: Pricing is not publicly listed and requires a sales demo, making it less accessible for small businesses or startups with limited budgets.
- Complexity for Smaller Teams: The breadth of features across social marketing, commerce, and care may be overwhelming for smaller teams without dedicated social or ecommerce staff.
- Platform Rebrand Confusion: Go Instore has been rebranded under Emplifi, which may cause confusion for existing customers or those researching the original product.
Frequently Asked Questions
What is Go Instore?
Go Instore is a social commerce platform, now part of Emplifi, that helps ecommerce and retail brands increase sales using shoppable UGC, live video shopping, and customer ratings & reviews.
How does live video shopping work?
Live video shopping allows brands to host interactive, real-time video sessions on their website or social channels where customers can view products, ask questions, and complete purchases without leaving the stream.
What is shoppable UGC?
Shoppable UGC (User-Generated Content) involves curating authentic customer photos, videos, and social posts and embedding them with direct purchase links on product pages, enabling shoppers to buy inspired by real experiences.
Who is Go Instore best suited for?
Go Instore is best suited for mid-market to enterprise retail and ecommerce brands in industries like fashion, beauty, food & beverage, hospitality, and consumer goods that want to scale social commerce strategies.
How much does Go Instore / Emplifi cost?
Pricing is not publicly listed. Interested brands need to request a demo through the Emplifi website to receive a custom pricing quote based on their needs and scale.
