About
Gousto AI combines intelligent meal planning technology with a premium UK recipe box delivery service, making it easier than ever to plan, cook, and enjoy fresh home-cooked meals. Every week, an ever-refreshing menu of 175+ recipes is curated across dietary needs — including vegetarian, vegan, gluten-free, dairy-free, healthy choices, and family classics — so there's always something new to try. The platform uses AI-driven recommendations to personalise recipe suggestions based on household preferences, dietary requirements, and past selections. Pre-measured, fresh ingredients are sourced from trusted UK farms and sustainable suppliers, reducing food waste and eliminating supermarket trips. Users can choose their box size (catering for 1–5 people) and select their preferred delivery day each week. The smart subscription model is fully flexible: skip deliveries, change frequency, or cancel anytime without penalty. Meals start from as little as £3.20 per portion, making it a cost-effective alternative to eating out or last-minute grocery runs. Gousto AI is ideal for busy professionals, families, and home cooks who want variety, convenience, and nutritional balance without the planning overhead. With over 30,000 five-star reviews and B Corp certification, Gousto is a trusted, values-driven platform that helps people cook smarter, not harder.
Key Features
- AI-Powered Meal Personalisation: Smart recommendations surface recipes tailored to your dietary preferences, household size, and cooking history each week.
- 175+ Weekly Recipes: The UK's largest recipe box menu refreshed every week, spanning vegetarian, vegan, gluten-free, family classics, quick meals, and global cuisines.
- Pre-Measured Fresh Ingredients: Every box arrives with precisely portioned, fresh ingredients sourced from trusted UK farms, eliminating food waste and supermarket trips.
- Flexible Subscription Management: Easily skip deliveries, change frequency, adjust box size, or cancel anytime — no lock-in, full control from the app or website.
- Dietary & Lifestyle Filters: Filter recipes by vegetarian, vegan, gluten-free, dairy-free, healthy choices, and quick & easy to match any household's needs.
Use Cases
- Busy professionals who want to eat home-cooked meals without spending time on meal planning or grocery shopping.
- Families looking for fun, easy recipes they can cook together while ensuring balanced nutrition and portion control.
- Health-conscious individuals who want curated healthy or dietary-specific meals (vegan, gluten-free, low-calorie) delivered weekly.
- Home cooks wanting to expand their culinary repertoire by trying new global cuisines and techniques each week.
- People looking to reduce food waste and supermarket visits by receiving exactly the right amount of pre-measured ingredients.
Pros
- Huge Recipe Variety: 175+ new recipes every week is unmatched among UK recipe box services, ensuring there's always something fresh and exciting to cook.
- Reduces Food Waste: Pre-measured ingredients mean you only receive exactly what you need, cutting down on surplus food and unnecessary packaging.
- Flexible & No Lock-In: Skip, pause, or cancel at any time with no penalties — ideal for busy households with unpredictable schedules.
- Ethical & Sustainable Sourcing: B Corp certified with 100% British fresh meat and partnerships with organic and sustainably certified suppliers.
Cons
- Delivery Fee Applies: A £3.99 delivery fee is added to each box order, which can increase the effective cost per portion for smaller households.
- Not Available Everywhere: Next-day delivery and full regional coverage are limited, with some areas like Northern Ireland excluded from certain delivery options.
- Requires Weekly Management: Users need to actively select recipes or skip deliveries each week, which can feel like overhead if not managed in advance.
Frequently Asked Questions
How does Gousto AI personalise my meal plan?
Gousto AI analyses your dietary preferences, household size, past recipe choices, and favourite cuisines to surface tailored recipe recommendations every week from its menu of 175+ options.
How much does a Gousto box cost?
Prices start from £3.20 per portion (based on a 5-recipe, 4-person subscription box), plus a £3.99 delivery fee per box. New customers also benefit from up to 50% off their first box.
Can I cancel or skip deliveries?
Yes. Gousto has no lock-in. You can skip weeks, change your delivery frequency, or cancel your subscription at any time through the website or mobile app.
What dietary options does Gousto support?
Gousto offers recipes for vegetarian, vegan, gluten-free, dairy-free, healthy eating, family-friendly, and quick & easy cooking, with filters to narrow down the weekly menu to your needs.
Where does Gousto source its ingredients?
Gousto partners with trusted UK farms for 100% British fresh meat and works with sustainable, certified suppliers including organic and B Corp certified producers across the UK and Europe.
