About
Grapevine AI is a performance content and creator matching platform built for brands that want to scale paid social advertising through authentic, whitelisted creator content. Rather than managing campaigns in-house or relying on traditional influencer agencies, brands use Grapevine AI to receive a steady supply of high-performing articles, static ads, video ads, and reels—all paired with whitelisting access to the creators' social handles. The platform's core offering is plug-and-play social whitelisting: brands collaborate with real creators whose content is then amplified through paid channels, consistently outperforming standard branded ads by 25% or more in CPA reduction. Grapevine AI handles creator discovery and matching, content ideation, and frictionless delivery, while growth teams retain full control over their ad spend and campaign execution. Beyond content delivery, Grapevine AI provides campaign monitoring, content testing tools, seamless reporting, and data integrations so brands can iterate intelligently and maximize the efficiency of every ad dollar. The platform is designed for DTC and e-commerce brands of all sizes looking to reduce acquisition costs, scale creative output, and leverage the credibility of third-party creator voices in their paid social strategy. Grapevine AI has launched thousands of campaigns for over 150 brands and was acquired by New Engen to further expand its performance marketing capabilities.
Key Features
- Social Whitelisting Campaigns: Access real creator handles to run paid social ads through authentic third-party accounts, consistently outperforming standard branded ads.
- AI-Powered Creator Matching: Automatically matches brands with the right creators based on campaign goals, audience fit, and content style.
- Multi-Format Content Delivery: Delivers a full suite of ready-to-launch assets including articles, video ads, static ads, and reels optimized for paid social channels.
- Campaign Monitoring & Content Testing: Built-in performance monitoring and A/B testing tools help brands iterate on creative and improve ad efficiency over time.
- Data Integrations & Reporting: Seamless reporting dashboards and data integrations give growth teams the insights needed to make smarter ad spend decisions.
Use Cases
- DTC e-commerce brands scaling paid social advertising with creator-whitelisted content to lower acquisition costs.
- Growth marketing teams seeking a steady supply of high-performing ad creatives without managing influencer relationships directly.
- Performance marketers running A/B tests on creator content to identify the best-performing angles and formats.
- Brands transitioning from branded paid social to authentic third-party creator ads to improve ROAS.
- Marketing teams looking to rapidly launch whitelisted social campaigns across multiple creators without heavy agency overhead.
Pros
- Proven CPA Reduction: Brands consistently report 25%+ reductions in cost-per-acquisition compared to standard branded paid social ads.
- Brand Retains Full Ad Control: Unlike traditional agencies, Grapevine AI delivers content and whitelisting access while letting growth teams manage their own ad spend.
- Fast, Frictionless Content Delivery: The streamlined delivery process means brands get campaign-ready assets quickly without heavy operational overhead.
Cons
- Paid Social Channel Focus Only: The platform is purpose-built for paid social whitelisting and may not serve brands seeking organic or multi-channel influencer strategies.
- Pricing Not Transparent: Pricing details are not publicly listed and require direct contact with the sales team, making it harder to evaluate cost upfront.
- Best Suited for Established Brands: The platform's value scales with ad spend, so very early-stage brands with small budgets may not see the full ROI benefit.
Frequently Asked Questions
What is social whitelisting and why does it matter?
Social whitelisting allows brands to run paid ads using a creator's social media handle instead of the brand's own account. This lends authenticity to the ads, which typically results in higher engagement and lower CPAs compared to traditional branded ads.
How does Grapevine AI match brands with creators?
Grapevine AI uses a tech-enabled matching process to recommend creators based on your campaign goals, target audience, and content angles. Brands review recommended creators and angles before the campaign begins.
What types of content does Grapevine AI deliver?
Grapevine AI delivers articles, photos, video ads, static ads, reels, and whitelisting access to creator handles—everything needed to launch and run paid social campaigns.
Does Grapevine AI manage the ad campaigns for brands?
No. Grapevine AI delivers content and optimization support, but brands retain full control over their paid media and ad spend. The platform is designed for growth teams that prefer to manage their own campaigns.
What results can brands typically expect?
Over 150 brands have used Grapevine AI and report an average CPA reduction of 25% or more compared to standard branded paid social ads. Results vary by industry, budget, and campaign strategy.
