About
Homeward is a real estate fintech platform designed to give homebuyers and sellers a decisive competitive advantage through the power of cash offers. It offers three core products: Sell to Homeward, Buy Before You Sell, and Make a Cash Offer — each targeting a different pain point in the home transaction process. For sellers, Homeward delivers a cash offer within 24 hours, enabling fast closings without sacrificing market value. Unlike traditional iBuyers, Homeward is structured so that when the home eventually sells on the open market, the seller captures its full upside. For buyers in competitive markets, Homeward provides the capital to make all-cash bids, waive home sale contingencies, and close on accelerated timelines — dramatically increasing the chances of winning a desired home. The Buy Before You Sell product is especially valuable for move-up buyers, allowing them to purchase and move into their next home before listing their old one, eliminating the need for double moves or rushed sale decisions. Homeward works closely with real estate agents and has facilitated thousands of home purchases annually. With a 4.7-star rating from over 900 Google reviews and endorsements from 1,000+ homeowners and agents, it is a trusted solution for navigating today's competitive real estate landscape.
Key Features
- Cash Offer in 24 Hours: Homeward generates a competitive cash offer for your existing home within 24 hours, enabling sellers to move quickly without the uncertainty of traditional listings.
- Buy Before You Sell: Purchase your new home before listing your current one, eliminating temporary housing stress and allowing you to sell your old home at your own pace.
- All-Cash Homebuying: Make all-cash bids on properties, giving buyers a significant competitive advantage in multi-offer situations and enabling faster, more favorable closings.
- Waive Home Sale Contingency: Access your existing home equity upfront to remove the home sale contingency from your offer, making your bid far more attractive to sellers.
- Full Market Value Protection: Unlike traditional iBuyers, Homeward's model lets your home sell on the open market so you capture its full value rather than accepting a discounted offer.
Use Cases
- A move-up buyer wants to purchase a larger home before selling their current one to avoid coordinating two simultaneous closings and the stress of temporary housing.
- A homebuyer in a competitive market needs to submit an all-cash offer to beat multiple competing bids on a desirable property.
- A homeowner wants to sell quickly and receive a cash offer within 24 hours without the disruption of repeated showings or market uncertainty.
- A real estate agent wants to give clients a competitive edge by leveraging Homeward's cash offer program to strengthen bids in a seller's market.
- A buyer wants to remove the home sale contingency from their offer to make it significantly more attractive to the seller without waiting for their old home to close.
Pros
- Major Competitive Edge: All-cash offers dramatically increase win rates in competitive markets where sellers prioritize certainty and speed of closing.
- Flexible, Stress-Free Timeline: Buyers can purchase and move into their new home before selling the old one, avoiding rushed decisions and the chaos of synchronized closings.
- No Below-Market Discounts: Homeward's structure preserves the seller's ability to capture full market value when the home lists publicly — a key differentiator from iBuyers.
- Highly Rated by Agents and Buyers: Rated 4.7 stars across 900+ Google reviews and endorsed by 1,000+ real estate agents, reflecting strong satisfaction across both sides of the transaction.
Cons
- Service Fees Add Cost: Homeward charges fees for its cash offer and buy-before-you-sell services, which can make it more expensive than a conventional home sale or purchase.
- Limited Geographic Availability: Homeward currently operates in select U.S. markets, restricting access for buyers and sellers in unsupported regions.
- Agent-Centric Model: Many products are designed to work through real estate agents, which may be less convenient for buyers or sellers who prefer a fully direct approach.
Frequently Asked Questions
What is a Homeward Offer?
A Homeward Offer is a cash-backed bid powered by Homeward's capital that allows homebuyers to purchase with the certainty of an all-cash offer, or sellers to receive a fast cash payout without discounting their home below market value.
How does the Buy Before You Sell product work?
Homeward provides you with access to your home equity so you can purchase your new home before selling your current one. You move in on your own timeline, then list and sell your old home — typically for a better price than a rushed sale would yield.
Will I get full market value when I sell through Homeward?
Yes. Homeward is designed so that your home ultimately sells on the open market, allowing you to capture its full value rather than accepting a pre-set discounted buyout price.
How quickly can I receive a cash offer for my home?
Homeward can deliver a cash offer within 24 hours, enabling sellers to act decisively without waiting weeks for traditional market offers.
Do I need a real estate agent to use Homeward?
Homeward works closely with real estate agents and many of its products are agent-facilitated, though homebuyers can also get started directly on the Homeward website.
