About
International Magic London is one of the UK's most established and beloved magic shops, a family business that has been serving magicians and enthusiasts from its Clerkenwell address for more than six decades. Whether you are a complete beginner picking up your first card trick or an experienced professional looking for specialist props, books, or lecture recordings, International Magic stocks an impressive and diverse inventory to meet every need. The shop carries hundreds of products spanning close-up magic, mentalism, stage magic, beginner sets, coin magic, and general magic accessories. Alongside physical products, they have built an exclusive streamed video library featuring lectures and tutorials from renowned magicians including Gary Kurtz, Jeff Sheridan, Andy Nyman, and many more — all available for instant viewing after purchase. The physical store is open Tuesday to Saturday (midday until 5:30 pm), making it a fantastic destination for tourists visiting nearby attractions such as St Paul's Cathedral, Covent Garden, and the British Museum. International customers can shop online, with VAT applied only to UK orders. Whether you are hunting for a specific prop, a collectable magic book, or an instructional DVD to sharpen your skills, International Magic London remains a cornerstone of the global magic community.
Key Features
- Vast Magic Product Catalogue: Stocks hundreds of magic tricks, books, tutorial DVDs, card tricks, coin tricks, and stage magic accessories suitable for all skill levels.
- Instant Streamed Video Tutorials: An exclusive library of streamed magic lectures and instructional videos from world-class magicians, available immediately after purchase on the website.
- Physical London Storefront: A brick-and-mortar shop in Clerkenwell, central London, open Tuesday to Saturday, offering a hands-on browsing experience for locals and tourists alike.
- Beginner to Professional Range: Products are carefully curated for every experience level, from complete beginners wanting their first trick to professional magicians seeking advanced props and specialist books.
- International Online Shopping: Ships products worldwide, with VAT applied to UK orders only, making it accessible to magic enthusiasts across the globe.
Use Cases
- Beginner magicians purchasing their first card or coin trick kits and beginner-friendly tutorial DVDs to start learning magic.
- Professional and semi-professional magicians sourcing specialist props, stage magic equipment, and advanced instructional resources.
- Tourists visiting London who want to explore a unique, world-famous magic shop as part of their Clerkenwell or West End itinerary.
- Magic enthusiasts worldwide buying instantly accessible streamed video lectures from renowned magicians without leaving home.
- Gift buyers looking for unique, high-quality magic tricks, books, or accessories as presents for magic-loving friends and family.
Pros
- Over 60 Years of Expertise: As a family business with six decades of history, International Magic brings unmatched knowledge and curation to its product selection.
- Instant Access to Streamed Content: Streamed video lectures and tutorials can be watched immediately after purchase, offering convenient on-demand learning for magicians worldwide.
- Broad Range for All Levels: Whether a total novice or a seasoned professional, the shop stocks products tailored to every stage of the learning journey.
- Unique In-Person Experience: The physical Clerkenwell store is a rare find — a dedicated magic shop in the heart of London where visitors can browse and explore in person.
Cons
- All Products Are Paid: There is no free content or trial offerings; every product, including streamed videos, requires purchase.
- Limited Store Opening Hours: The physical shop is only open Tuesday to Saturday, midday to 5:30 pm, which may not suit all visitors' schedules.
- UK VAT Adds Cost for Local Buyers: UK-based customers have VAT added at checkout, which can increase the effective price of products compared to international shoppers.
Frequently Asked Questions
Where is International Magic London located?
The shop is located at 89 Clerkenwell Road, London EC1R 5BX, in the historic hamlet of Clerkenwell in central London, close to attractions like St Paul's Cathedral and Covent Garden.
What are the shop's opening hours?
International Magic is open Tuesday to Saturday from midday until 5:30 pm. It is closed on Sundays and Mondays.
Can I buy products online and do they ship internationally?
Yes, products can be purchased through their website and shipped internationally. VAT is added to UK orders at checkout, while overseas orders are processed without tax.
What types of magic products do they sell?
They stock a wide range including close-up magic, mentalism, stage magic, card tricks, coin tricks, magic books, tutorial DVDs, beginner sets, and general magic accessories.
How do streamed videos work?
Streamed videos are purchased directly from the website and can be watched instantly after payment — no shipping required. They include lectures from professional magicians covering a variety of magic disciplines.
