About
Lassie is Sweden's first preventive digital pet insurance service, designed for dog and cat owners who want comprehensive coverage alongside proactive pet health management. Unlike traditional pet insurers, Lassie rewards policyholders with premium discounts—up to 500 SEK per year for dogs and 250 SEK for cats—when they complete health courses, follow veterinary tips, and engage with the app's preventive care features. The platform offers three insurance tiers: Bronze (up to 30,000 SEK coverage), Silver (up to 120,000 SEK), and Gold (up to 160,000 SEK), all including unlimited digital veterinary video calls, accident dental care, and no breed or age restrictions. Additional benefits include medication, rehabilitation, advanced diagnostics, and special puppy/kitten discounts of 50% for the first six months. Lassie's mobile app delivers 200+ health courses and personalized veterinary recommendations, vaccination and care reminders, and streamlined claims filing. Multi-pet households benefit from discounts of 10–20% depending on the number of animals insured. Customer service is available seven days a week from 8 AM to 9 PM, with fast claim payouts. Lassie is ideal for Swedish pet owners seeking a modern, tech-driven insurance solution that incentivizes preventive care to keep pets healthier and premiums lower.
Key Features
- Preventive Health Program: Earn premium discounts up to 500 SEK/year by completing 200+ veterinary health courses and following personalized pet care recommendations in the app.
- Unlimited Digital Vet Calls: Access unlimited video consultations with licensed veterinarians directly through the Lassie app, included in all insurance tiers.
- Flexible Insurance Tiers: Choose from Bronze (30,000 SEK), Silver (up to 120,000 SEK), or Gold (160,000 SEK) coverage plans with no breed or age restrictions.
- Smart App with Reminders: Receive personalized vaccination and care reminders, file claims digitally, and track your pet's health progress all from one mobile app.
- Multi-Pet Discounts: Save 10%, 15%, or 20% when insuring two, three, or more pets under the same policy.
Use Cases
- A Swedish dog owner seeking comprehensive veterinary insurance with no breed restrictions and unlimited vet video consultations.
- A cat owner wanting to reduce insurance premiums over time by completing preventive health courses through a mobile app.
- A multi-pet household looking to insure two or more dogs or cats while benefiting from tiered multi-pet discounts.
- A new puppy or kitten owner wanting affordable introductory coverage with a 50% discount for the first six months.
- A pet owner who prefers a fully digital insurance experience with app-based claims, reminders, and health tracking.
Pros
- Rewards Preventive Care: Unique health program incentivizes pet owners to learn and apply preventive care, resulting in tangible premium reductions.
- No Breed or Age Restrictions: All pets are eligible regardless of breed or age, making it more inclusive than many traditional insurers.
- Highly Rated Customer Satisfaction: Ranked as Sweden's most satisfied pet insurance customers in 2024 and 2025 by SKI (Swedish Quality Index).
- Convenient Digital Experience: App-based claims, vet video calls, and health tracking make managing pet insurance easy and fully digital.
Cons
- Sweden-Only Availability: Lassie is currently only available in Sweden, limiting access for pet owners in other countries.
- Discounts Require Active Engagement: Premium reductions are only earned by completing courses and health activities, requiring ongoing app participation.
- Paid Service Only: There is no free insurance tier; all coverage requires a paid subscription plan.
Frequently Asked Questions
What makes Lassie different from traditional pet insurance?
Lassie is Sweden's first preventive pet insurance. In addition to standard coverage, it rewards policyholders with premium discounts of up to 500 SEK per year for completing health courses and following preventive care advice through its app.
What insurance plans does Lassie offer?
Lassie offers three tiers: Bronze (up to 30,000 SEK), Silver (up to 120,000 SEK), and Gold (up to 160,000 SEK). All plans include unlimited digital vet calls, no breed or age restrictions, and accident dental coverage.
Can I insure multiple pets with Lassie?
Yes. Lassie offers multi-pet discounts of 10% for two pets, 15% for three pets, and 20% for four or more pets insured under the same account.
Is there a discount for puppies and kittens?
Yes, Lassie offers a 50% discount on premiums for puppies and kittens during their first six months of coverage.
How do I file a claim with Lassie?
Claims can be filed quickly and easily through the Lassie mobile app. Customer service is available seven days a week from 8 AM to 9 PM, and payouts are processed quickly.
