About
LocHub, a product by Xillio, is a translation workflow automation platform designed to help enterprises, language service providers (LSPs), and CMS vendors remove the complexity from multilingual content operations. Through its Connector Portal, LocHub creates a seamless, end-to-end bridge between your content systems — including CMS, DAM, and PIM platforms — and your translation agency of choice. The platform automates the entire translation roundtrip: content is sent directly from your CMS to the LSP, translated, and then routed back without manual intervention. This dramatically reduces publishing errors, inconsistencies, and unnecessary steps that slow down global content delivery. LocHub is built on three core principles: simplicity (hiding translation complexity from business users), business-centricity (embedding automation into existing CMS workflows rather than forcing users into complex TMS systems), and data-driven decision-making (providing real-time analytics and insights into localization performance). Backed by 17+ years of content migration expertise and recognized with industry awards and CSA Research partnerships, LocHub serves enterprises looking to scale globally, LSPs seeking to streamline client content intake, and CMS providers wanting to offer built-in localization capabilities to their customers. Connectors include Adobe Experience Manager, WordPress, and more through its marketplace.
Key Features
- CMS-to-LSP Direct Connection: Sends content directly from your CMS, DAM, or PIM to your chosen language service provider without manual handoffs.
- End-to-End Translation Roundtrip: Automates the full cycle — content out for translation and translated content back into your CMS — with no manual intervention required.
- Connector Portal & Marketplace: Offers a library of pre-built connectors for popular platforms including Adobe Experience Manager and WordPress.
- Real-Time Localization Analytics: Provides data-driven insights into global content performance, helping teams make informed localization decisions.
- Multi-System Integration: Supports CMS, ECM, WCM, DAM, and PIM systems, making it flexible for complex enterprise content ecosystems.
Use Cases
- An enterprise marketing team automatically sends new product pages from their CMS to a translation agency and receives translated versions back without any manual file transfers.
- A language service provider uses LocHub to allow enterprise clients to submit content for translation directly from their CMS, reducing email-based handoffs and project delays.
- A CMS vendor integrates LocHub's connector into their platform to offer built-in localization capabilities as a differentiating feature for global customers.
- A global e-commerce company uses LocHub to keep product descriptions in sync across multiple languages by automating updates through their PIM system.
- A digital publishing team leverages LocHub's real-time analytics to track translation turnaround times and identify bottlenecks in their multilingual content pipeline.
Pros
- Eliminates Manual Workflow Steps: Automates the entire translation roundtrip, drastically reducing human error and time spent on repetitive handoffs.
- Broad Platform Compatibility: Supports a wide range of content systems including CMS, DAM, and PIM, making it adaptable to diverse enterprise environments.
- Proven Enterprise Pedigree: Backed by Xillio's 17+ years of content migration expertise, industry awards, and CSA Research partnerships.
Cons
- Limited Public Pricing Information: Pricing is not transparently listed on the website, requiring direct contact with sales to understand costs.
- Connector Setup May Require Technical Effort: Integrating with specific CMS or PIM platforms may require developer involvement or configuration work.
Frequently Asked Questions
What is LocHub?
LocHub is a translation workflow automation platform and connector portal by Xillio that automates the full roundtrip of sending content from your CMS, DAM, or PIM to a translation agency and back.
Who is LocHub designed for?
LocHub serves three main audiences: enterprises that need to localize content at scale, language service providers (LSPs) that want streamlined client content intake, and CMS vendors looking to offer built-in localization to their customers.
Which content systems does LocHub integrate with?
LocHub supports a wide range of platforms including CMS, ECM, WCM, DAM, and PIM systems, with specific connectors available for Adobe Experience Manager, WordPress, and more via its Connector Marketplace.
How does LocHub automate the translation process?
LocHub sits between your content system and your translation agency. When content is ready, it is automatically sent to the LSP for translation. Once translated, LocHub routes the content back to the original CMS — all without manual steps.
Does LocHub provide analytics on localization performance?
Yes. LocHub includes real-time analytics and insights that give teams visibility into their global content workflows, helping them make data-driven decisions about localization priorities and performance.
