About
Loops is the modern email platform purpose-built for software companies, offering a unified solution for marketing email, product email, and transactional email. Designed with simplicity and developer experience in mind, Loops makes it easy to go from idea to inbox in minutes — without sacrificing power or flexibility. At its core, Loops features a best-in-class email designer that renders consistently across all major email clients. Its data model is built around contacts, contact properties, events, and event properties — making it intuitive for developers to instrument and trigger emails from their applications via a clean REST API and official SDKs for Node, Next.js, Ruby, PHP, NuxtJS, and Laravel. Loops' lifecycle automation (called "Loops") lets teams build powerful multi-step email sequences triggered by user events — with branching logic, delays, filters, and exit conditions. Segments can be built from contact properties and behavioral data, kept in sync with the product in real time, and reused across campaigns and automations. For growth teams, Loops provides goal conversion tracking, experiment tooling, and a clear view of which emails drive upgrades, reduce churn, and generate revenue. The platform integrates natively with Supabase, Clerk, Stripe, PostHog, Zapier, Segment, Webflow, Framer, Bubble, and more. Loops is free to start with no credit card required, making it accessible for startups from waitlist to IPO.
Key Features
- Unified Email Platform: Send marketing, product, and transactional emails from a single platform, eliminating the need for multiple tools.
- Lifecycle Automation (Loops): Build multi-step email sequences triggered by user events, with branching logic, delays, filters, and automatic exit conditions.
- Developer-Friendly API & SDKs: Clean REST API with official SDKs for Node.js, Next.js, Ruby, PHP, NuxtJS, and Laravel for easy product integration.
- Dynamic Segmentation: Create and reuse segments based on contact properties and behavioral data that stay in sync with your product automatically.
- Deep Integrations: Natively connects with Supabase, Clerk, Stripe, PostHog, Zapier, Segment, Webflow, Framer, Bubble, and more.
Use Cases
- Sending automated onboarding email sequences triggered when a new user signs up via Supabase or Clerk.
- Running targeted marketing campaigns to paying customers or recently churned users using dynamic segments.
- Delivering transactional emails like password resets, receipts, and account notifications from a single platform.
- Building lifecycle automation loops that guide users from free trial activation through to paid plan conversion.
- Tracking which email campaigns drive the most upgrades and revenue through goal conversion analytics.
Pros
- Built for Software Teams: Loops is purpose-built for SaaS and software companies, with a data model and DX that resonates with developers and growth teams alike.
- All-in-One Email Solution: Handles marketing, product, and transactional email in one platform, reducing tool sprawl and keeping teams aligned.
- Free to Start: No credit card required to get started, making it accessible for early-stage startups building their first email workflows.
- Rich Native Integrations: Pre-built integrations with popular developer tools like Supabase, Clerk, and Stripe make setup fast and low-friction.
Cons
- Primarily Suited for Software Companies: Loops is tailored for SaaS and software products, so it may not be the best fit for e-commerce, agencies, or non-tech businesses.
- Goal Conversion Tracking Still Maturing: Some advanced analytics features like goal conversions are listed as 'coming soon,' meaning the reporting suite is not yet fully complete.
- Smaller Ecosystem than Legacy Platforms: Compared to established players like Mailchimp or HubSpot, Loops has a smaller third-party ecosystem and fewer templates.
Frequently Asked Questions
What types of email can I send with Loops?
Loops supports three types of email: marketing emails (campaigns and newsletters), product emails (automated messages triggered by user actions), and transactional emails (receipts, password resets, etc.) — all from one platform.
Is Loops free to use?
Yes, Loops is free to start with no credit card required. Paid plans unlock higher sending volumes and advanced features as your team grows.
How does Loops integrate with my application?
Loops provides a REST API and official SDKs for Node.js, Next.js, Ruby, PHP, NuxtJS, and Laravel. You can sync contacts, trigger events, and send emails programmatically with just a few lines of code.
What integrations does Loops support?
Loops integrates natively with Supabase, Clerk, Stripe, PostHog, Zapier, Segment, Webflow, Framer, Bubble, Auth0, Make, and more — covering auth, payments, analytics, and no-code platforms.
How does segmentation work in Loops?
You can build segments using contact properties and behavioral engagement data. Segments are dynamic and stay in sync with your product automatically, so they always reflect real-time user state.
