About
Lusha is a comprehensive B2B data intelligence platform designed for go-to-market teams across sales, marketing, operations, and recruitment. It provides verified contact and company data—including direct phone numbers and email addresses—combined with real-time buying signals to help teams focus on the highest-priority accounts and automate outreach workflows. The platform includes three core products: the Lusha Workspace for searching, enriching, and managing prospects in one place; a robust API and webhook system for integrating accurate data into existing tools and CRMs; and a Chrome Extension that surfaces verified contact details while browsing LinkedIn and other sites, with one-click CRM sync. Lusha's AI-powered features include Buying Signals (tracking job changes, company growth, and other real-world triggers), AI Recommendations for discovering ideal buyers, and Conversation Intelligence for analyzing sales meetings. Pre-built 'Lusha Plays' offer ready-made workflow automations for common GTM tasks like inbound lead enrichment, Salesforce account auto-updates, and HubSpot contact completion. Trusted by enterprise and mid-market companies alike, Lusha boasts up to 85% contact accuracy and GDPR-compliant global data coverage. It's ideal for BDR teams, revenue operations managers, and marketers who need clean, actionable data at scale without manual research overhead.
Key Features
- Verified B2B Contact & Company Data: Access accurate direct phone numbers, email addresses, and company details with up to 85% contact accuracy and GDPR-compliant global coverage.
- Real-Time Buying Signals: Track real-world triggers like job changes, company growth, and funding events to prioritize accounts showing intent to buy.
- Lusha Workspace: A unified dashboard to search, enrich, and manage prospects by combining CRM data, Lusha-enriched data, and buying signals in one place.
- Chrome Extension: Instantly reveal verified contact and company details while browsing LinkedIn and other sites, with one-click export to your CRM.
- Pre-Built GTM Plays & API: Use pre-built workflow automations (Plays) or connect via API/webhooks to enrich contacts, auto-update CRM records, and run outbound sequences at scale.
Use Cases
- Sales teams using Lusha to find verified direct-dial numbers and emails for target prospects, reducing time spent on manual research before outreach.
- Revenue operations managers automating CRM enrichment workflows to keep Salesforce and HubSpot records clean and up to date without manual CSV imports.
- Marketing teams building highly targeted outbound campaigns using accurate contact data segmented by job title, industry, company size, or buying signals.
- BDR teams leveraging job-change buying signals to re-engage past prospects who have moved to new companies and may be ready to buy again.
- Recruiters sourcing and reaching qualified candidates directly with verified contact information, bypassing gatekeepers and improving hiring pipeline efficiency.
Pros
- High Contact Accuracy: Lusha delivers up to 85% contact accuracy with GDPR-compliant global data, reducing bounce rates and wasted outreach effort.
- Seamless CRM & Tool Integration: Native integrations with Salesforce, HubSpot, and other tools via API and webhooks keep data fresh without manual updates.
- Ready-Made Automation Workflows: Pre-built 'Lusha Plays' allow teams to launch common GTM workflows instantly without needing custom development.
- Multi-Channel Access: Available as a web workspace, API, and Chrome Extension, making it flexible for prospecting in-app or while browsing the web.
Cons
- Credit-Based Usage Can Get Costly: High-volume teams may exhaust credits quickly, making costs unpredictable at scale without a higher-tier plan.
- Limited Free Tier: The free plan offers limited monthly credits, which may not be sufficient for teams with significant prospecting needs.
- Data Coverage Gaps in Some Regions: While global coverage is improving, some smaller markets and regions may have less complete contact data compared to major enterprise markets.
Frequently Asked Questions
What is Lusha and who is it for?
Lusha is a B2B sales intelligence platform providing verified contact and company data with real-time buying signals. It's designed for GTM teams including sales, marketing, revenue operations, and recruitment professionals at businesses of all sizes.
How accurate is Lusha's contact data?
Lusha claims up to 85% contact accuracy for its data. The platform continuously verifies and updates its database to maintain data quality, and case studies report significant improvements in prospecting efficiency.
Does Lusha integrate with CRMs like Salesforce and HubSpot?
Yes, Lusha integrates natively with Salesforce and HubSpot, as well as other tools via its API and webhooks. Pre-built Plays allow automatic enrichment and updates of CRM records without manual effort.
Is Lusha GDPR compliant?
Yes, Lusha is GDPR-compliant and provides a Trust Center where users can learn about its data sourcing and privacy policies. It is designed for use by European and global GTM teams.
Can I use Lusha directly on LinkedIn?
Yes. The Lusha Chrome Extension allows you to reveal verified contact details—phone numbers and emails—directly on LinkedIn profiles and other supported websites, and push them to your CRM with a single click.
