About
Magnifi is an enterprise-grade AI video intelligence solution purpose-built for the sports broadcasting and media industry. The platform leverages advanced computer vision and machine learning to automatically detect key moments in sports footage, generate highlights, tag content with rich metadata, and distribute clips across multiple digital platforms — all without manual editing. At its core, Magnifi enables content teams to create bite-sized, audience-ready videos at scale. The system handles aspect ratio resizing for different platforms, automates clip selection based on action detection, and integrates into existing broadcast workflows. With over 12 million hours of video processed and content production speeds 15x faster than traditional workflows, Magnifi delivers measurable ROI for enterprise media companies. The platform serves a broad range of industries including broadcasters, sports rights owners, news organizations, and OTT platforms. Notable achievements include a 150% increase in engagement rates for Mountain West Conference and successful deployment for Euro 2024 Championship coverage. Magnifi has been recognized with multiple industry awards including the NAB Show Product of the Year 2023 and two-time SportsPro OTT Awards winner. Ideal for enterprise content owners looking to scale digital storytelling and maximize the value of their sports video libraries.
Key Features
- Automated Sports Highlights: AI detects key moments in sports footage and automatically assembles highlight reels without manual editing, reducing production time by up to 15x.
- AI Video Tagging & Metadata: Automated tagging workflows apply rich metadata to every video asset, making large archives searchable and enabling faster content discovery.
- Multi-Platform Distribution: Automatically resizes and reformats video clips to fit aspect ratio requirements across social media, OTT platforms, and digital channels.
- Scalable Cloud Processing: Cloud-based infrastructure has processed over 12 million hours of video, supporting enterprise-scale workflows for the world's largest broadcasters.
- Real-Time Highlights Generation: Supports real-time and near-live highlight creation, enabling broadcasters to publish engaging clips moments after key in-game events occur.
Use Cases
- Automatically generating post-match and real-time sports highlights for OTT platforms and broadcast networks.
- Tagging and organizing large sports video archives with AI metadata to enable fast content search and retrieval.
- Reformatting and distributing sports clips across social media channels in platform-optimized aspect ratios.
- Accelerating live event coverage by producing shareable highlight clips minutes after key in-game moments.
- Scaling digital content operations for sports rights owners seeking to monetize their video libraries across multiple channels.
Pros
- Massive Speed Gains: Content production is up to 15x faster than traditional manual workflows, freeing editorial teams to focus on strategy rather than repetitive editing tasks.
- Proven at Scale: Trusted by premium sports leagues, major OTT platforms, and global broadcasters with a track record of measurable engagement improvements.
- Award-Winning Platform: Multiple industry recognitions including NAB Show Product of the Year 2023 and two-time SportsPro OTT Awards winner validate the platform's quality and innovation.
- End-to-End Workflow: Covers the full pipeline from video ingestion and AI tagging to clip generation and multi-platform distribution in a single cloud solution.
Cons
- Enterprise-Focused Pricing: Tiered enterprise subscription plans are designed for large organizations, making it potentially cost-prohibitive for small production teams or independent creators.
- Sports Content Specialization: The platform is primarily optimized for sports broadcasting use cases, which may limit its effectiveness for general-purpose video or non-sports content production.
- Demo Required for Pricing: Pricing details are not publicly listed and require contacting the sales team, adding friction for teams evaluating the platform independently.
Frequently Asked Questions
What problems does Magnifi solve for broadcasters?
Magnifi helps video content producers automatically create bite-sized highlight clips from long-form footage, resize videos to required aspect ratios, and distribute content across digital platforms — improving productivity, reducing costs, and increasing viewer engagement.
How does Magnifi's pricing work?
Magnifi offers tiered subscription plans designed for enterprise content owners. A free trial period is available for specific use cases, allowing teams to explore the software's capabilities before committing. Contact the sales team for detailed pricing.
Who uses Magnifi?
Magnifi is used by professional sports leagues, major broadcasters, OTT platforms, rights owners, and news organizations worldwide — from premium global sports leagues to regional conference networks like Mountain West.
How much faster is content production with Magnifi?
Magnifi enables content creation up to 15x faster than traditional manual video editing workflows, having processed over 12 million hours of video content for its customers.
What industries does Magnifi serve?
Magnifi primarily serves the sports and media industry, including broadcasters, sports rights owners, OTT streaming platforms, and news organizations that manage large volumes of video content.
