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About
Malomo is a post-purchase customer experience platform designed for ecommerce brands on Shopify. Instead of sending customers to generic carrier tracking pages, Malomo lets merchants create fully branded order tracking pages that live directly on their storefront — turning a transactional dead-end into a high-converting marketing channel. The platform sends real-time email and SMS delivery notifications that keep customers informed before they ever submit a WISMO (Where Is My Order?) support ticket, reducing CX load by up to 50%. Malomo ingests 200+ data points from Shopify per order, enabling merchants to deliver personalized post-purchase experiences, segment audiences, and unlock targeted upsell and cross-sell opportunities that drive measurable repeat revenue. Key capabilities include a drag-and-drop tracking page creator, transactional notification design tools, shipment reporting and analytics, headless tracking page support for custom storefronts, and deep integrations with Klaviyo, Attentive, Yotpo, and other leading ecommerce marketing tools. Merchants can launch fully branded tracking pages and automated email flows in under 30 minutes. Malomo is trusted by thousands of ecommerce operators and is ideal for direct-to-consumer brands looking to control their post-purchase experience, reduce support overhead, and convert one-time buyers into loyal repeat customers. It has been acquired by Redo, continuing its mission to transform shipment tracking into a growth lever.
Key Features
- Branded Tracking Pages: Replace generic carrier tracking pages with fully customized pages hosted on your Shopify storefront, complete with upsells, cross-sells, and brand-consistent design.
- Proactive Email & SMS Notifications: Automatically send real-time shipping status updates via email and SMS to keep customers informed and prevent WISMO support tickets before they happen.
- Shipment Reporting & Analytics: Access deep carrier performance insights and shipment data to understand delivery trends, identify issues, and optimize your shipping strategy.
- Customer Targeting with 200+ Data Points: Leverage Shopify order and customer data to create personalized post-purchase experiences that increase engagement and drive twice the repeat purchase revenue.
- Headless Tracking Page Support: Fully supports headless Shopify storefronts, allowing brands with custom frontends to deliver the same branded tracking experience via API.
Use Cases
- Transform order tracking pages from a dead-end into a revenue-generating channel by featuring product recommendations and promotions directly on the tracking page.
- Automate post-purchase email and SMS notifications to proactively reduce customer support ticket volume and improve overall customer satisfaction.
- Personalize post-purchase experiences for different customer segments using Shopify order and customer data to increase engagement and loyalty.
- Drive repeat purchases on autopilot by retargeting customers with curated offers while they check on their current order status.
- Gain carrier performance insights through shipment analytics to identify delivery issues, optimize carrier selection, and improve the overall shipping experience.
Pros
- Fast Setup: Merchants can connect Shopify, design their tracking page, and launch automated email flows in under 30 minutes with a drag-and-drop builder.
- Reduces Support Overhead: Proactive notifications cut WISMO customer support tickets by up to 50%, freeing CX teams from repetitive inquiries.
- Drives Repeat Revenue: Turns the transactional tracking experience into a marketing channel that converts approximately 3% of orders into repeat purchases automatically.
- Rich Marketing Integrations: Deep integrations with Klaviyo, Attentive, and Yotpo let brands unify post-purchase messaging with their existing marketing stack.
Cons
- Shopify-Only Platform: Malomo is built exclusively for Shopify merchants, making it unavailable to brands on other ecommerce platforms like WooCommerce or BigCommerce.
- Paid Subscription Required: There is no meaningful free tier; accessing the platform's full capabilities requires a paid plan, which may be a barrier for early-stage brands.
- Recent Acquisition May Affect Roadmap: Malomo was acquired by Redo, which could lead to changes in pricing, features, or product direction that existing customers should monitor.
Frequently Asked Questions
What is Malomo and what does it do?
Malomo is a post-purchase order tracking platform for Shopify stores. It replaces generic carrier tracking pages with branded experiences hosted on your storefront, sends proactive email and SMS delivery notifications, and provides analytics to help you reduce support tickets and drive repeat purchases.
How does Malomo reduce WISMO support tickets?
Malomo sends automated, real-time shipping status updates via email and SMS at every key shipment milestone. By proactively informing customers of their order status, customers have no need to contact support — resulting in up to a 50% reduction in WISMO (Where Is My Order?) tickets.
What integrations does Malomo support?
Malomo integrates natively with Shopify, Klaviyo, Attentive, and Yotpo, among many others. These integrations allow merchants to sync post-purchase data with their marketing automation, SMS, and loyalty platforms for a unified customer experience.
How long does it take to get set up with Malomo?
Most merchants can connect their Shopify store, build their branded tracking page, and launch automated notification flows in approximately 30 minutes using Malomo's drag-and-drop interface.
Does Malomo work with headless Shopify storefronts?
Yes. Malomo offers headless tracking page support, allowing brands with custom or headless Shopify frontends to deliver a fully branded post-purchase tracking experience through the Malomo API.
