About
MATR Foods is a Copenhagen-based food company redefining what plant-based eating can taste and feel like. Founded on the principle that great food starts with great ingredients and time-honoured techniques, MATR harnesses the power of traditional fungi fermentation to unlock complex umami flavours and satisfying textures from entirely natural sources. Their process is straightforward but transformative: five certified organic ingredients sourced from Nordic farms — oats, split peas, lupins, beetroot, and potatoes — are inoculated with natural fungi spores. As the fermentation progresses, fungal hyphae bind the ingredients together, producing a juicy, tender product with a deeply savoury flavour profile. No artificial additives, no heavy processing, no mysterious fillers. The MATR product range includes MATR MINCE, MATR PATTY, and MATR BLOCK, each suited for a variety of culinary applications from burgers and curries to hummus bowls and weeknight dinners. The company provides a library of recipes to inspire home cooks and food lovers alike. MATR Foods is committed to sustainability, with publicly available Life Cycle Assessment (LCA) reports demonstrating the climate benefits of their production method. By minimising waste through fermentation and sourcing locally in the Nordic region, MATR offers a genuinely climate-friendly alternative to conventional animal proteins. Currently retailed across 53 locations in Denmark, MATR Foods is aimed at environmentally conscious consumers, food enthusiasts, and anyone seeking a clean-label, flavour-forward plant-based ingredient.
Key Features
- Fungi Fermentation Process: Natural fungal spores are used to ferment a blend of organic Nordic ingredients, binding them together and developing a rich, deep umami flavour without any artificial additives.
- Clean-Label Ingredients: Only five certified organic ingredients — oats, split peas, lupins, beetroot, and potatoes — sourced directly from Nordic farms with full transparency.
- Versatile Product Range: Available as MATR MINCE, MATR PATTY, and MATR BLOCK, the range suits a wide variety of recipes from burgers and curries to grain bowls and stews.
- Sustainability Focus: MATR's fermentation-based production minimises waste and carries a lower carbon footprint than conventional animal proteins, backed by publicly available LCA reports.
- Culinary Recipe Library: An online recipe collection helps consumers incorporate MATR products into everyday cooking, from spicy hummus and red curry to gourmet plant-based burgers.
Use Cases
- Home cooks looking for a clean-label, flavour-rich plant-based protein for everyday meals like curries, burgers, and grain bowls.
- Environmentally conscious consumers seeking a climate-friendly alternative to meat with transparent sourcing and production practices.
- Health-focused individuals wanting additive-free, minimally processed plant-based food with a satisfying texture and umami depth.
- Restaurants and food service operators in Denmark looking to add a premium natural plant-based ingredient to their menus.
- Food enthusiasts interested in fermented foods and the culinary potential of fungi-based transformation techniques.
Pros
- No Additives or Heavy Processing: MATR products are free from artificial additives and produced through natural fermentation, making them a genuinely clean-label option in the plant-based category.
- Superior Texture and Flavour: Fungi fermentation creates a juicy, firm bite and deep umami flavour that stands out compared to many conventional plant-based alternatives.
- Environmentally Responsible: The Nordic sourcing, waste-minimising fermentation process, and published LCA reports signal a genuine commitment to climate-friendly food production.
Cons
- Limited Geographic Availability: Currently only available in 53 retail locations across Denmark, making it inaccessible to consumers outside the Danish market.
- Niche Ingredient Profile: The inclusion of lupins may pose allergen concerns for some consumers, and the product's fermented flavour profile may not suit all palates.
Frequently Asked Questions
What ingredients are in MATR products?
MATR products are made from five certified organic Nordic ingredients: oats, split peas, lupins, beetroot, and potatoes, transformed through traditional fungi fermentation.
Are MATR products vegan?
Yes, MATR products are entirely plant-based, made from organic vegetables, legumes, and grains with no animal-derived ingredients.
Where can I buy MATR Foods products?
MATR is currently available in 53 retail locations across Denmark. You can use the store locator on their website to find the nearest stockist.
Does MATR contain any artificial additives or preservatives?
No. MATR products contain no artificial additives, preservatives, or flavour enhancers. Preservation and flavour development come entirely from the natural fermentation process.
Is MATR environmentally sustainable?
Yes. MATR Foods uses locally sourced organic Nordic ingredients and a fermentation process that minimises waste. They publish Life Cycle Assessment (LCA) reports on their website to demonstrate the environmental credentials of their production.
