ModiFace

paid

ModiFace delivers augmented reality and AI-powered virtual try-on solutions for makeup, hair, nails, and skin analysis — built for beauty brands and retailers.

AI Models & Infrastructure

No-Code

Ecommerce

About

ModiFace is a leading beauty technology platform delivering augmented reality (AR) and artificial intelligence (AI) solutions tailored for the beauty industry. Built to help brands engage, educate, and empower consumers, ModiFace offers a comprehensive suite of virtual try-on and diagnostic tools. Their Makeup Virtual Try-On lets users preview lip, eye, cheek, face, and brow products in real time on live video or photos. The Hair Virtual Try-On enables instant hair color testing directly on images or live camera feeds. The Nail Virtual Try-On supports color, finish, and nail art previews. The AI-powered Skin Analysis, trained on over 10,000 images, identifies 20+ clinical skin signs and 15 skin concerns with dermatologist-level accuracy, and recommends suitable products. All solutions are deployable via easy-to-embed miniprograms or fully customizable SDKs, making integration into product pages, standalone experiences, and in-store kiosks straightforward. Renderings automatically adapt to different lighting conditions and skin tones, with support for dozens of finishes including gloss, metallic, matte, glitter, and more. ModiFace's technology — developed entirely in-house — was the first to deliver real-time AR on the web. Their AI models are trained and validated through rigorous collaboration with beauty and dermatology experts at L'Oréal and tested on thousands of individuals worldwide, ensuring fairness across diverse demographics. ModiFace is ideal for beauty retailers, cosmetics brands, and eCommerce platforms seeking to reduce purchase hesitancy and improve the online shopping experience.

Key Features

Makeup Virtual Try-On: Real-time AR preview of lip, eye, cheek, face, and brow products on live video or static images, with before/after comparison and save-and-share functionality.
Hair Virtual Try-On: Try different hair colors on live video or photos; supports product page integrations, standalone experiences, and before/after comparisons.
AI Skin Analysis: Trained on 10,000+ images, identifies 20+ clinical skin signs and 15 skin concerns with dermatologist-level accuracy, then recommends matching products.
Nail Virtual Try-On: Preview nail colors, finishes, and nail art designs; available as an embeddable miniprogram or customizable SDK for product pages and dedicated experiences.
Flexible Deployment (SDK & Miniprogram): Deploy via embeddable miniprograms for quick web integration or fully customizable SDKs for tailored brand experiences across web, mobile, and in-store.

Use Cases

Beauty brands adding virtual makeup try-on directly to product detail pages to reduce purchase hesitancy and increase conversion rates.
Hair color brands offering live video hair color simulation so shoppers can preview shades before buying.
Skincare retailers deploying AI skin analysis tools to deliver personalized product recommendations based on identified skin concerns.
Nail polish brands creating dedicated nail color and nail art try-on experiences for their eCommerce storefronts.
In-store beauty counters and kiosks offering AR-powered try-on experiences to engage shoppers and guide product selection.

Pros

Expert-Validated Accuracy: AI models are developed in deep collaboration with L'Oréal experts and validated across thousands of individuals globally, ensuring dermatologist-level precision.
Multiple Deployment Channels: Supports web, iOS, Android, and in-store deployments through both quick-start miniprograms and deeply customizable SDKs.
Inclusive & Fair Technology: Models are tested and validated on diverse, global datasets and renderings automatically adapt to different skin tones and lighting conditions.
Comprehensive Beauty Coverage: Covers the full spectrum of beauty — makeup, hair, nails, and skin — in a single unified platform, reducing the need for multiple vendors.

Cons

Enterprise-Only Access: ModiFace is a B2B platform requiring direct contact to get started; there is no self-serve or consumer-facing subscription model.
Opaque Pricing: Pricing is not publicly listed and appears to be custom-quoted, which can create friction for smaller brands evaluating the solution.
Integration Requires Technical Resources: While miniprograms offer quick deployment, full SDK customization requires developer resources and technical expertise.

Frequently Asked Questions

ModiFace is a beauty technology company that provides augmented reality and AI-powered virtual try-on and diagnostic tools for the beauty industry, including makeup, hair, nail, and skin analysis solutions.

The AI Skin Analysis tool captures a selfie, analyzes it against a model trained on 10,000+ expert-labeled images, and identifies over 20 clinical skin signs and 15 skin concerns — then recommends relevant products. It is available as a miniprogram or API.

ModiFace offers two integration paths: an easy-to-embed miniprogram for quick web deployment and a customizable SDK for deeper brand-specific integrations across web, iOS, and Android platforms.

ModiFace is used by beauty brands, cosmetics retailers, and eCommerce platforms — most notably L'Oréal — to enhance online and in-store shopping experiences with virtual try-on and AI-powered diagnostics.

ModiFace supports dozens of product finishes including glitter, gloss, metallic, sheer, matte, creams, powders, dewy glow, wet, and satin — all adapting automatically to the user's skin tone and lighting conditions.