About
MotorStreet 360 is a complete automotive merchandising platform combining hardware and software to help car dealerships create compelling, interactive 360° vehicle walkarounds. The system centers on American-made custom car photo studios featuring Hollywood-style lighting, Nikon or Canon mirrorless cameras, and Carousel USA turntables available in pit-mount or surface-mount configurations — all backed by a 5-year warranty. The platform's software component automates the sync of HD 360-degree car spins with dealership Inventory Management Systems (IMS), specifically HomeNet and vAuto, pushing polished visuals directly to vehicle detail pages (VDPs) without manual intervention. This automation consolidates photography and interactive spin workflows into a single vendor relationship, reducing overhead and accelerating time-to-listing. MotorStreet 360 is purpose-built for franchise and independent auto dealers who want to reduce carryover inventory. Studies and customer testimonials cited on the platform indicate that 360° spins dramatically reduce unsold inventory, with studios paying for themselves in as little as four months. Pricing starts at $395/month for BHPH and mid-sized dealers and $795/month for large dealers. A DevOps team assists with IMS integration, website provider connections, and architectural support for studio installation, making it a fully managed turnkey solution for automotive retail merchandising.
Key Features
- Custom 360° Car Photo Studios: American-made photo booth studios with Hollywood-style lighting, Nikon/Canon mirrorless cameras, and Carousel USA turntables in pit-mount or surface-mount configurations.
- Automated VDP Inventory Sync: Directly integrates with HomeNet and vAuto IMS platforms to automatically push HD 360° car spins to vehicle detail pages without manual uploads.
- 360° Car Spin Software: Interactive vehicle walkaround viewer with 100% customizable VDP themes, including dealership branding colors, logos, and creative extras.
- Turnkey Installation Support: Dedicated architectural assistance for general contractors and electricians, plus DevOps support for IMS and website provider integrations.
- Durable Hardware with 5-Year Warranty: Carousel USA turntables crafted in California with aluminum, diamond tread, or smooth steel finishes and powder-coated colors — guaranteed for years of daily use.
Use Cases
- Franchise auto dealerships creating HD 360° vehicle walkarounds to reduce carryover inventory and accelerate sales cycles.
- Buy Here Pay Here (BHPH) dealers automating their online VDP listings with interactive spin photography at an affordable monthly rate.
- Automotive groups consolidating photography and 360° spin workflows into a single vendor to cut costs and reduce operational complexity.
- New car dealers differentiating their online inventory pages with immersive 360° spins and branded VDP themes.
- Used car lots upgrading their vehicle merchandising to compete with larger franchise dealers through professional photo studio infrastructure.
Pros
- Reduces Carryover Inventory: 360° spins have been proven to accelerate vehicle sales, with studios reportedly paying for themselves in as little as four months.
- Fully Managed Turnkey Solution: MotorStreet handles hardware installation guidance, IMS integration, and VDP connectivity, consolidating multiple vendor relationships into one.
- Enterprise-Grade Hardware Quality: Professional steel construction, premium camera brands, and Carousel USA turntables with a 5-year warranty ensure long-term reliability.
- Scalable Pricing for All Dealer Sizes: Flexible monthly plans starting at $395 for smaller or BHPH dealers up to $795 for large franchise dealerships.
Cons
- Significant Upfront Hardware Investment: Custom studio builds require physical installation, infrastructure work, and upfront capital expenditure beyond the monthly subscription.
- Limited to Automotive Industry: The platform is purpose-built for car dealerships, making it unsuitable for other industries or general product photography needs.
- IMS Integration Dependency: Full automation benefits are only available to dealerships using HomeNet or vAuto; other IMS platforms may require custom development.
Frequently Asked Questions
How much does MotorStreet 360 cost?
Monthly plans start at $395 for Buy Here Pay Here and mid-sized dealers, and $795 per month for large dealerships. Hardware studio costs vary based on customization and size.
Which IMS platforms does MotorStreet 360 integrate with?
MotorStreet 360 integrates directly with HomeNet and vAuto, automating the sync of 360° car spins to your vehicle detail pages.
What turntable options are available?
Carousel USA turntables are available in both flat pit-mount and surface-mount models, with finish options including aluminum, diamond tread, and smooth steel in powder-coated brand colors.
How long until a MotorStreet studio pays for itself?
According to MotorStreet, their studios typically pay for themselves in as little as four months through reduced carryover inventory and faster vehicle sales.
What cameras are used in MotorStreet 360 studios?
Studios are equipped with professional-grade Nikon or Canon mirrorless cameras, ensuring high-definition image quality for 360° vehicle walkarounds.
