About
Murphy's Magic Supplies, Inc. is a premier wholesale magic distributor headquartered in Rancho Cordova, California. Founded to serve the global magic community, Murphy's Magic carries an extensive catalog of magic tricks, premium playing cards, instructional books, and digital downloads from top creators and exclusive in-house brands such as Black Label, Elite Brands, and the Apprentice Line. The platform caters to professional magicians, stage performers, hobbyists, and magic retailers worldwide. Their product lineup includes signature items like Color Match, Taskmaster by Tony Anverdi, Liquify by Tobias Dostal, and collectible playing card decks. Murphy's Magic also develops its own branded products, ensuring consistent quality and detailed tutorial support. Beyond retail, Murphy's Magic operates dedicated portals for dealers, vendors, and developers, making it a full-stack distribution hub for the magic industry. New customers can sign up to receive five free magic tricks, along with access to exclusive discounts, new product drops, and giveaways. The site features curated new arrivals and regularly spotlights innovative releases, keeping both collectors and working performers up to date with the latest in the magic world.
Key Features
- Extensive Product Catalog: Thousands of magic tricks, playing cards, books, and digital downloads from top creators and exclusive in-house brands.
- Exclusive In-House Brands: Murphy's Magic produces its own product lines — including Black Label and Elite Brands — with consistent quality and detailed tutorials.
- Dealer & Vendor Network: Dedicated portals for dealers, vendors, and developers allow wholesale purchasing and seamless business integration.
- Free Daily Tricks: New sign-ups receive five free magic tricks delivered by email, plus ongoing access to giveaways and exclusive discounts.
- New Arrivals & Curated Releases: Regularly updated new arrivals section spotlights the latest innovations from top creators in the magic industry.
Use Cases
- Professional magicians sourcing new tricks, props, and playing cards for their stage or close-up performances.
- Magic retailers and shop owners purchasing wholesale inventory through the dealer program.
- Hobbyists and beginners exploring the world of magic through free trick offers and accessible tutorials.
- Collectors seeking limited-edition and premium playing card decks from exclusive brands.
- Content creators and entertainers looking for unique, high-quality magic products to feature in performances or online content.
Pros
- Industry-Leading Wholesale Distributor: Murphy's Magic is recognized as the world's largest wholesale magic distributor, offering unmatched product breadth and creator partnerships.
- Exclusive Branded Products: Proprietary lines like Black Label and Elite Brands offer unique, high-quality items unavailable elsewhere.
- Free Starter Content: The free daily tricks program lowers the barrier for new customers to explore the catalog and discover top products.
Cons
- Wholesale Focus May Exclude Casual Buyers: The platform is primarily geared toward dealers and professional performers, which may be less accessible for casual hobbyists seeking retail pricing.
- No AI or Personalization Features: The site lacks AI-driven product recommendations or personalization tools to help customers discover relevant products.
Frequently Asked Questions
How do I become a dealer with Murphy's Magic?
You can apply through the Dealer Center on their website. Once approved, you gain access to wholesale pricing and the dealer portal.
How do I get the free magic tricks?
Sign up with your email address on their website. You'll receive one free trick immediately and one per day for the next four days, totaling five free tricks.
Does Murphy's Magic ship internationally?
Yes, Murphy's Magic distributes products to dealers and customers worldwide through their global wholesale network.
What types of products does Murphy's Magic sell?
They carry magic tricks, premium playing cards, instructional books, and digital downloads, along with exclusive in-house branded product lines.
Are there exclusive products only available through Murphy's Magic?
Yes, Murphy's Magic produces exclusive lines such as Black Label and Elite Brands, as well as co-branded products with top creators that are only available through their distribution network.
