About
OJO Labs is a comprehensive real estate technology platform designed to support homebuyers, homeowners, home sellers, and real estate professionals throughout the entire homeownership journey. Founded in Austin, TX, OJO leverages artificial intelligence and data-driven insights to simplify one of life's most complex financial decisions. The platform offers three core experiences: Movoto by OJO, a customizable home search tool that tailors listings based on user preferences to surface properties that feel like home; OJO Homeowner, a personal assistant-style dashboard for managing all aspects of owning a property in one place; and a home selling suite that provides estimated home values and connects sellers with local real estate agents to maximize outcomes. OJO serves a wide range of users — first-time buyers, experienced homeowners, sellers looking to move on, and licensed real estate professionals who partner with the platform. A mobile app extends the full OJO experience to iOS and Android, enabling users to buy, sell, and manage their home right from their pocket. Committed to fair housing and accessibility, OJO Labs holds Texas Real Estate Commission broker licenses and actively works to make its digital experience available to all users, including those with disabilities. The platform is ideal for anyone who wants a smarter, more guided approach to navigating the real estate market.
Key Features
- Movoto Home Search: A customizable home search experience that adapts to your preferences, helping you zero in on listings that match what you're looking for.
- OJO Homeowner Dashboard: An all-in-one personal assistant for homeowners to manage their property, track value, and stay on top of homeownership tasks.
- Home Selling Tools: Get an estimated home value and connect with a local real estate agent for expert guidance to maximize your sale.
- Real Estate Professional Partnership: OJO connects buyers and sellers with vetted local agents, combining AI-driven matching with human expertise.
- Mobile App: Buy, sell, and manage your home on the go with the OJO mobile app, available for iOS and Android.
Use Cases
- A first-time homebuyer uses Movoto by OJO to search and filter listings based on their budget, preferred neighborhood, and must-have features.
- A current homeowner uses the OJO Homeowner dashboard to track their home's estimated value, manage maintenance tasks, and stay informed about their property.
- A home seller uses OJO's valuation tools and agent-matching service to price their home competitively and find a qualified local agent.
- A real estate professional partners with OJO to receive qualified buyer and seller leads matched by AI to their area of expertise.
- A relocating family uses the OJO mobile app to browse homes in a new city, save favorites, and connect with a local agent before their move.
Pros
- End-to-End Homeownership Support: OJO covers every stage — buying, owning, and selling — so users don't have to switch between multiple platforms.
- Personalized Experience: AI-powered recommendations tailor the home search and management experience to each user's unique preferences and situation.
- Expert Agent Integration: Combines technology with access to local real estate professionals, providing both digital convenience and human guidance.
Cons
- Limited to Real Estate Use Cases: OJO is purpose-built for home-related activities and does not serve broader financial planning or investment portfolio needs.
- U.S.-Focused Availability: The platform and its licensed brokerage services appear to be primarily available within the United States, limiting international use.
Frequently Asked Questions
What is OJO Labs?
OJO Labs is an AI-powered real estate platform that helps people buy, sell, and manage their homes through smart tools and connections to local real estate agents.
Is OJO free to use?
Yes, OJO's core tools — including home search via Movoto and the OJO Homeowner dashboard — are free for consumers. The platform earns revenue through agent partnerships.
What is Movoto by OJO?
Movoto by OJO is a home search tool that lets you customize your search based on your preferences, helping you find listings that closely match what you're looking for in a home.
Can OJO help me sell my home?
Yes, OJO provides home value estimates and connects you with local real estate agents who can offer expert guidance to help you maximize the sale of your home.
Is there a mobile app for OJO?
Yes, OJO offers a mobile app available on both iOS and Android, so you can search for homes, manage your property, and get guidance from anywhere.
