About
Once Wed, operating as Stillwhite, is the premier global marketplace for buying and selling wedding dresses. Whether you're a bride-to-be searching for your dream gown at a fraction of retail price, or a seller looking to recoup value from a dress worn only once, the platform provides a seamless, secure experience for both parties. The marketplace hosts over 104,000 dresses spanning every silhouette — A-line, ballgown, fit & flare, mermaid, sheath, trumpet, and more — from top designers including Jenny Yoo, Maggie Sottero, Pronovias, Galia Lahav, Vera Wang, and dozens of others. Buyers can filter by size (0–30+), price range, designer, and style to find their perfect match. Safety and trust are central to the platform. A built-in messaging system keeps personal contact details private, and a robust buyer protection policy ensures every transaction is covered. Sellers can list dresses easily and reach a global audience of engaged brides. Sustainability is also a core pillar — Once Wed contributes 1% of its revenue to carbon removal initiatives, making secondhand bridal shopping both economically and environmentally responsible. With over 30,500 five-star reviews, the platform has earned a strong reputation as the go-to destination for smart bridal fashion decisions.
Key Features
- Massive Dress Inventory: Browse over 104,000 new, preowned, and sample wedding dresses from top designers in all sizes and silhouettes.
- Secure Buyer Protection: Every purchase is covered by a buyer protection policy, and built-in messaging keeps contact details private during negotiations.
- Easy Selling Tools: Sellers can list a gown quickly and reach a global audience of brides, with pricing tools and valuation guidance provided.
- Sustainability Commitment: Once Wed donates 1% of revenue to carbon removal, making each secondhand gown purchase an eco-conscious choice.
- Designer & Style Filters: Advanced filtering by designer, size, price, silhouette, and condition makes it easy to find the perfect dress.
Use Cases
- A bride-to-be searching for a designer wedding gown at a significantly reduced price compared to retail boutiques.
- A bride selling her once-worn gown to recoup some of the original investment after the wedding.
- A bridal boutique listing sample dresses at discounted prices to clear inventory.
- An eco-conscious shopper looking to reduce textile waste by choosing a preowned wedding dress.
- A bride on a tight budget finding a gown from a top designer within their price range.
Pros
- Huge Selection: With 104,000+ listings, shoppers have unmatched variety across designers, sizes, and price points.
- Significant Savings: Buyers can save up to 70% off retail prices, making luxury bridal designers accessible on any budget.
- Trusted & Safe Transactions: Buyer protection and private messaging create a secure environment for both buyers and sellers.
Cons
- No Try-Before-You-Buy: As an online marketplace, buyers cannot try on dresses before purchasing, which can lead to fit or style surprises.
- Listing Fees for Sellers: Sellers may incur commission or listing fees, reducing net proceeds compared to private sales.
- Condition Variability: Since many dresses are preowned, condition depends on individual sellers and may not always match expectations.
Frequently Asked Questions
Is Once Wed free to use for buyers?
Yes, browsing and contacting sellers is free. Buyers pay the listed dress price, and the platform provides buyer protection on all transactions.
How do I sell my wedding dress on Once Wed?
Create a seller account, list your dress with photos and details, set a price, and Once Wed will connect you with interested buyers. The platform offers valuation tools to help you price competitively.
Is my payment secure?
Yes. Once Wed has a buyer protection policy and uses secure payment processing to ensure both buyers and sellers are protected in every transaction.
What designers are available on the platform?
The marketplace features thousands of designer labels including Jenny Yoo, Maggie Sottero, Pronovias, Vera Wang, Galia Lahav, Essense of Australia, and many more.
Can I buy a brand-new dress on Once Wed?
Yes. In addition to preowned and sample gowns, Once Wed also lists new dresses, giving buyers a range of conditions and price points to choose from.
