About
Ovia Health (by Labcorp) is a data-driven women's and family health platform designed to support women at every stage of life — from cycle tracking and fertility through pregnancy, postpartum, and menopause. The platform combines clinically-guided health programs, personalized analytics, and a live Care Team to deliver highly engaging, outcomes-focused experiences for members and measurable results for enterprise partners. For individuals, Ovia provides digital symptom tracking, real-time health interventions, week-by-week pregnancy and baby development insights, and sync with Apple Health and Google Fit. The Care Team offers unlimited 1:1 messaging, phone, and video support 365 days a year at no cost to members. For employers and health plans, Ovia enables a competitive family health benefit with return-to-work support, HEDIS compliance across 27 measures, 120 critical health alerts for early intervention, and a real-time data feed for risk identification. Health systems gain a solution that drives engagement, health equity, and improved outcomes across diverse populations. With 2,000+ enterprise clients, 30–90+ monthly member engagements, and clinical evidence backing its programs in areas such as infertility, mental health, breastfeeding, preterm delivery prevention, and sexual health, Ovia Health stands as one of the most comprehensive and widely-deployed women's health platforms available today.
Key Features
- Clinically-Guided Health Programs: Evidence-based programs covering infertility, sexual health, childbirth planning, preterm delivery prevention, mental health, breastfeeding, and menopause.
- Personal Health Tracking: Digital symptom tracking and real-time interventions that sync with Apple Health and Google Fit to navigate members toward the right care.
- Live Care Team Support: Unlimited 1:1 support from certified health coaches and clinicians via in-app messaging, phone, and video, available 365 days a year at no cost to members.
- Enterprise Analytics & HEDIS Compliance: Supports 27 HEDIS measures, delivers a real-time data feed, and provides 120 critical alerts for risk identification and early intervention for health plans and employers.
- Personalized Data Insights: Proprietary analytics and clinical evidence power highly personalized member experiences encompassing physical, emotional, social, and family wellbeing.
Use Cases
- An expectant mother uses Ovia Pregnancy to track weekly fetal development, read personalized articles, and message a Care Team nurse about symptoms — all through her employer-sponsored benefit.
- A health plan uses Ovia's real-time data feed and HEDIS support tools to identify high-risk pregnancies early and coordinate timely interventions to reduce preterm births.
- An HR team at a large enterprise adds Ovia Health as a family benefit to attract and retain female talent, offering fertility support and postpartum resources alongside traditional health insurance.
- A woman going through perimenopause uses Ovia's menopause tracking tools and connects with a Care Team health coach to manage symptoms and navigate treatment options.
- A health system integrates Ovia into its maternity care pathway to drive patient engagement, reduce gaps in prenatal care, and improve equity outcomes across diverse patient populations.
Pros
- Full Women's Health Lifecycle Coverage: One platform spans cycle tracking, fertility, pregnancy, postpartum, and menopause — reducing fragmentation and improving continuity of care.
- High Member Engagement: 30–90+ engagements per member per month and 5-star member reviews reflect strong real-world adoption and satisfaction.
- Enterprise-Grade Compliance & Analytics: 27 HEDIS supports and a real-time data feed give health plans and employers actionable insights for risk management and regulatory compliance.
- Backed by Labcorp's Clinical Network: Integration with Labcorp enables deeper clinical data connectivity and the potential for more breakthrough health insights for members.
Cons
- Primarily B2B Benefit Model: Full access to the Care Team and advanced features is typically unlocked through an employer or health plan benefit, limiting direct consumer availability.
- Narrow Health Focus: The platform is purpose-built for women's and family health; it is not a general-purpose health or wellness solution for all demographics.
- Enterprise Sales Process Required: Organizations must go through a formal partnership/sales process to offer Ovia as a benefit, which can be a barrier for smaller employers or health systems.
Frequently Asked Questions
Who can use Ovia Health?
Ovia Health is available to individuals directly via its apps, and to members whose employers, health plans, or health systems offer it as a benefit. It serves women across all stages of life, from reproductive health through menopause.
What health topics does Ovia Health cover?
Ovia covers a broad spectrum including cycle tracking, fertility and trying to conceive, pregnancy, postpartum recovery, breastfeeding, mental health, sexual health, preterm delivery prevention, and menopause.
Is the Care Team support really free for members?
Yes — when Ovia Health is offered as an employer or health plan benefit, unlimited 1:1 Care Team support via messaging, phone, and video is available at no cost to the member, 365 days a year.
How does Ovia Health help employers and health plans?
Ovia provides a real-time data feed, 27 HEDIS measure supports, early risk identification through 120 critical alerts, and return-to-work support — helping organizations reduce costs, improve compliance, and support employee wellbeing.
Does Ovia Health integrate with other health platforms?
Yes, Ovia syncs with Apple Health and Google Fit for seamless health data aggregation. It is also part of the Labcorp ecosystem, enabling deeper clinical data integration.
