About
Ovum Health is a reproductive health brand on a mission to set a new standard in fertility and prenatal support. Founded by Jenny alongside IVF specialists after her own fertility journey, OVUM was created to fill the gap between cutting-edge reproductive science and accessible consumer products. Every formulation is developed by a dedicated medical team and informed by more than 795 clinical studies and research papers, with annual reviews to reflect the latest scientific evidence. OVUM's core product range includes Time to Conceive® For Women and Time to Conceive® For Men — targeted supplements designed to support egg and sperm health respectively — as well as Time to Carry® Prenatal, a comprehensive prenatal supplement for pregnancy support. Complementing these supplements are OVUM Early Detection Pregnancy Tests, designed for accuracy and sensitivity. The brand is trusted and recommended by leading IVF clinics across the UK and is distinguished by its no-junk-science ethos: no false marketing claims, no misleading imagery. Products are manufactured in the UK, recyclable, and the company holds B-Corp certification, reflecting a genuine commitment to people and planet. OVUM is ideal for women and men actively trying to conceive, those undergoing assisted fertility treatments such as IVF, and women seeking evidence-based prenatal nutrition support during pregnancy. It is particularly valued by those who want transparency, clinical credibility, and ethical sourcing in their reproductive health products.
Key Features
- 795+ Clinically Informed Formulations: Every OVUM product is developed using insights from over 795 clinical studies and research papers, reviewed annually by a medical team to stay current with the latest reproductive science.
- Targeted Fertility Supplements: Separate, specialist formulations for women (egg health) and men (sperm health) under the Time to Conceive® range, plus Time to Carry® Prenatal for pregnancy support.
- Early Detection Pregnancy Tests: High-sensitivity OVUM pregnancy tests designed for accuracy and early detection, with verified 100% accuracy reported by customers.
- Doctor-Designed & IVF Clinic Recommended: Products are co-developed with IVF specialists and actively recommended by leading reproductive medicine clinics in the UK.
- B-Corp Certified & UK Manufactured: OVUM holds B-Corp certification and manufactures in the UK using recyclable packaging, reflecting a commitment to ethical and sustainable practices.
Use Cases
- Couples actively trying to conceive who want evidence-based nutritional support to optimise egg and sperm health.
- Individuals or couples undergoing IVF or other assisted reproductive treatments seeking supplements trusted by fertility clinics.
- Pregnant women looking for a science-backed prenatal supplement covering critical nutrients like choline for fetal brain development.
- Women who have experienced fertility struggles and want a brand founded on lived experience, not just marketing.
- Health-conscious consumers who prioritise ethical, sustainably produced, and clinically validated supplements over generic wellness products.
Pros
- Rigorous Scientific Credibility: Backed by 795+ clinical studies and endorsed by IVF doctors, offering a level of evidence-based trust rare in the consumer supplement market.
- Ethical & Sustainable Brand: B-Corp certified, UK-made, and recyclable — OVUM aligns commercial goals with environmental and social responsibility.
- Inclusive for Both Partners: Offers dedicated products for both women and men, acknowledging that fertility is a shared journey and supporting both sides of the equation.
- Transparent, No-Nonsense Approach: No junk science, no misleading marketing imagery — customers consistently praise OVUM's honest, grounded communication style.
Cons
- Premium Price Point: At £44.00 per supplement, OVUM products are priced at the higher end, which may be a barrier for budget-conscious consumers.
- Primarily UK-Focused: The brand appears to operate mainly within the UK market, with pricing in GBP and limited visibility into international shipping availability.
- Narrow Product Category: OVUM is highly specialised in reproductive health, meaning it won't appeal to those seeking broader wellness or general health supplements.
Frequently Asked Questions
Who are OVUM products designed for?
OVUM products are designed for women and men who are trying to conceive, undergoing fertility treatments such as IVF, or who are pregnant and seeking science-backed prenatal nutritional support.
What is the difference between Time to Conceive® For Women and Time to Carry® Prenatal?
Time to Conceive® For Women is formulated to support egg health and fertility before and during the conception phase, while Time to Carry® Prenatal is designed to support nutritional needs once pregnant, including nutrients like choline critical for fetal brain development.
How are OVUM formulations developed?
Formulations are developed in collaboration with IVF doctors and nutritionists, informed by over 795 clinical studies and research papers. The medical team reviews and updates products annually to ensure they reflect the latest reproductive science.
Are OVUM products environmentally friendly?
Yes. OVUM is B-Corp certified, manufactures in the UK, and uses recyclable packaging — making it one of the more environmentally responsible brands in the reproductive health supplement space.
Where can I buy OVUM products?
OVUM products are available directly through their website at startwithovum.com, and they also have a store locator for physical retail stockists. The brand is also recommended by select IVF clinics.
