About
Oznr is a dedicated craft beverage marketplace and eCommerce solution built for both craft enthusiasts and beverage producers. For consumers, the platform makes it easy to pre-order limited and rare releases from top craft brands, join exclusive mug clubs and bottle societies, discover local brewery events, and participate in random draws for high-demand drops—all from a mobile app. Purchases can be picked up at the brewery, claimed via a proxy, or shipped in supported states. For businesses, Oznr provides a full suite of commerce tools tailored to the craft beverage industry. Breweries can manage pre-orders and limited releases, set up membership programs with VIP perks and exclusive access, organize ticketed festivals and events, and run fully automated random draws—the only technology of its kind for managing high-demand online releases fairly and efficiently. Integration with Untappd extends reach to a massive community of craft beer fans. Oznr is particularly suited for craft breweries, cideries, and beverage producers looking to grow direct-to-consumer sales, reduce release-day chaos, and deepen customer loyalty through memberships and exclusive experiences. Whether you're a craft enthusiast hunting rare drops or a brewery scaling its eCommerce operation, Oznr offers purpose-built tools that generic platforms simply don't provide.
Key Features
- Pre-Orders & Limited Releases: Consumers can pre-order rare and limited craft beverage releases directly through the app, with flexible local pickup or proxy options.
- Automated Random Draws: Oznr offers the only fully automated random draw technology for high-demand releases, eliminating stress for both buyers and sellers.
- Mug Clubs & Membership Programs: Breweries can create exclusive membership societies offering VIP access, member-only releases, private events, and branded perks.
- Festivals & Event Management: Craft brands can organize and sell tickets to brewery events and festivals, while fans can discover and join local happenings.
- Untappd Integration: Sell products across both the Oznr platform and Untappd, extending reach to one of the largest craft beer communities online.
Use Cases
- A craft brewery launches a limited-edition barrel-aged stout and uses Oznr's random draw feature to fairly allocate bottles to fans nationwide.
- A local cidery sets up a mug club on Oznr, offering members exclusive quarterly releases, early access to new products, and invitations to private tasting events.
- A beer enthusiast uses the Oznr app to pre-order a sought-after IPA from a neighboring state brewery and schedules a pickup for the weekend.
- A regional craft beer festival sells tickets and manages attendee perks—like bottle pickups and post-event swag—through Oznr's event management tools.
- A growing craft brand integrates Oznr with their Untappd presence to expand their direct-to-consumer sales and grow their subscriber base.
Pros
- Purpose-Built for Craft Beverages: Unlike generic eCommerce tools, Oznr is designed specifically for the craft beverage industry with features like random draws and mug clubs.
- Eliminates Release-Day Chaos: Automated random draws and pre-orders remove the stress of high-demand launches for both consumers and brewery staff.
- Community & Loyalty Tools: Membership programs and event management help breweries build deeper customer relationships and recurring revenue.
- Mobile-First Experience: The consumer-facing app makes it easy to discover, buy, and pick up craft beverages on the go without waiting in lines.
Cons
- Niche Platform: Oznr is tailored exclusively to craft beverages, making it unsuitable for businesses outside the beer, cider, or craft drink space.
- Shipping Limitations: Direct-to-consumer shipping is only available in select states due to alcohol shipping regulations, limiting reach for some buyers.
- Smaller Audience Than General Marketplaces: Compared to broad eCommerce platforms, Oznr's user base is more specialized, which may limit initial discovery for newer brands.
Frequently Asked Questions
What is Oznr?
Oznr is a craft beverage marketplace and eCommerce platform that lets consumers pre-order rare releases, join mug clubs, attend brewery events, and participate in random draws, while giving breweries tools to manage sales, memberships, and events.
How do random draws work on Oznr?
Oznr's automated random draw system allows breweries to manage high-demand releases fairly. Consumers enter the draw, and winners are selected automatically, reducing the frustration and stress of traditional first-come, first-served online drops.
Can craft beverages be shipped through Oznr?
Shipping is available in select states where alcohol delivery is legally permitted. In other areas, consumers can pick up their orders at the brewery or use a proxy service.
How can a brewery start selling on Oznr?
Breweries can sign up through the Oznr for Business portal and book a free demo to learn how to set up pre-orders, memberships, events, and random draws on the platform.
Does Oznr integrate with Untappd?
Yes, Oznr integrates with Untappd, allowing craft producers to sell their products across both platforms and reach Untappd's large community of craft beer enthusiasts.
