About
Petivity is a pet health technology brand backed by Purina that combines smart hardware, at-home lab tests, and a companion mobile app to give pet owners data-driven visibility into their pets' wellbeing. The platform bridges the gap between routine vet appointments by monitoring key health markers in real time. The Smart Litter Box Monitor sits unobtrusively beneath a cat's litter box and silently tracks weight changes and litter-box habits, flagging anomalies that could indicate kidney disease, diabetes, or other conditions. The Smart GPS + Activity Tracker for Dogs delivers real-time location updates every ten seconds via cellular coverage and logs daily activity trends to help owners identify behavioral or mobility changes. Petivity's at-home health test kits cover gut microbiome analysis, oral health screening, and kidney health for both cats and dogs—all requiring only a simple gum swab or stool sample and returning results through the app. The myPurina App aggregates data from all connected devices and tests, providing health alerts and trend charts. Designed for everyday pet owners who want proactive rather than reactive care, Petivity is especially valuable for households with senior pets or animals with chronic conditions. It integrates with the Odie Pet Insurance platform for additional savings and is supported by a team of veterinary health experts.
Key Features
- Smart Litter Box Monitor: Placed under a cat's litter box, it silently tracks weight and bathroom habits, alerting owners to changes that may signal health issues such as kidney disease or diabetes.
- Smart GPS + Activity Tracker for Dogs: Provides real-time GPS location updates every 10 seconds via cellular coverage and monitors daily activity levels to detect mobility or behavioral changes.
- At-Home Health Test Kits: Simple swab- or sample-based kits that screen for gut microbiome imbalances, oral health issues, and kidney health markers for both cats and dogs—results delivered via the app.
- Petivity App & Health Insights: The companion mobile app aggregates data from all devices and tests, displaying trend charts, health alerts, and personalized recommendations backed by veterinary experts.
- Vet-Backed Expert Guidance: Petivity's platform is developed alongside pet health experts and integrates with the Odie Pet Insurance ecosystem, connecting health data to real-world care decisions.
Use Cases
- A cat owner uses the Smart Litter Box Monitor to detect early-stage kidney disease by noticing increased urination frequency flagged in the app before symptoms become visible.
- A dog owner tracks their aging Labrador's daily activity levels with the GPS + Activity Tracker to monitor mobility decline and share trend data with their veterinarian.
- A multi-pet household runs quarterly at-home gut health tests to proactively manage their pets' microbiome and adjust diet recommendations accordingly.
- A first-time pet owner uses the Petivity app's health alerts to build confidence in their pet care routine and know when a vet visit is genuinely warranted.
- A pet owner traveling for work monitors their dog's real-time location and activity via the GPS tracker while a pet sitter is caring for the animal at home.
Pros
- Proactive Health Monitoring: Continuous tracking allows owners to catch health anomalies early—before they become costly or life-threatening conditions—reducing reliance on annual vet checkups alone.
- Easy At-Home Testing: Health test kits require only simple swabs or samples and return clinically meaningful results in minutes, making professional-grade screening accessible at home.
- Trusted Brand Backing: Developed by Purina, one of the most recognized names in pet nutrition and health research, lending credibility to the platform's science and data models.
Cons
- Ongoing Cost: Hardware devices carry upfront costs ($39.99–$129.99) and recurring expenses for replacement test kits, which can add up over time.
- Cellular Dependency for GPS: Real-time GPS tracking requires cell service coverage, meaning accuracy may be reduced in rural or low-signal areas.
- Limited to Cats and Dogs: The product lineup currently supports only cats and dogs, leaving owners of other pets without compatible solutions.
Frequently Asked Questions
How does the Smart Litter Box Monitor work?
The monitor is placed beneath any standard litter box. It uses weight sensors to track your cat's visits, duration, weight trends, and usage frequency, then sends that data to the Petivity app where you can review patterns and receive health alerts.
Do I need a subscription to use Petivity devices?
Some features, particularly the GPS tracker's real-time cellular tracking, may require a service plan. At-home health tests are purchased individually or in bundles. Check the Petivity website for current subscription and plan details.
How accurate are the at-home health tests?
Petivity's health tests are developed with veterinary experts and use clinically validated methods. They are designed to provide meaningful screening results, though they complement rather than replace professional veterinary diagnosis.
Which app do I use with Petivity products?
Petivity products integrate with the myPurina App, available on iOS and Android. The app centralizes data from all connected devices and health tests, providing trends, alerts, and insights in one place.
Is Petivity suitable for senior pets?
Yes. Petivity is especially valuable for senior cats and dogs, as older animals are more prone to conditions like kidney disease, mobility issues, and weight fluctuations that the platform's devices and tests are specifically designed to monitor.
