About
Plum is a smart personal finance app that leverages AI and automation to help everyday users save money, invest, and prepare for retirement without growing their to-do list. Its standout feature is a set of 8 intelligent saving automations that quietly move money aside based on spending behaviour and personal preferences — no manual transfers required. The platform brings together a comprehensive range of financial products: Easy Access Savings Accounts for emergencies, Lifetime ISAs and Cash ISAs for first-home buyers, a Stocks and Shares ISA with access to 3,000+ company stocks and 25+ funds starting from just £1, and a Self-Invested Personal Pension (SIPP) for retirement planning and pension consolidation. Plum operates on a freemium model with four tiers: Basic (free), Plus (£3.99/month), Boost (£7.99/month), and Max (£14.99/month). All paid plans come with a 30-day free trial. Higher tiers unlock better interest rates, access to the 95-Day Notice Pocket, and advanced investing tools. Security features include biometric login (face/fingerprint ID) and FSCS protection on eligible deposits. Customer support is available 7 days a week via the app or email. Plum is available on iOS and Android and is primarily designed for UK residents looking to automate their financial life and work towards life goals — from dream holidays and home deposits to a comfortable retirement.
Key Features
- Smart Saving Automations: 8 automated saving methods that quietly move money into savings based on your habits and goals — no manual effort required.
- ISA & Savings Products: Access Lifetime ISAs, Cash ISAs, Stocks and Shares ISAs, and Easy Access Savings Accounts all within one app.
- Stock & Fund Investing: Invest in 3,000+ company stocks and 25+ funds starting with just £1 through a tax-efficient Stocks and Shares ISA.
- Pension Consolidation & Management: Bring together old pensions and manage retirement savings via a Self-Invested Personal Pension (SIPP) built directly into the app.
- Tiered Subscription Plans: Choose from four plans — Basic (free) to Max (£14.99/month) — each unlocking better interest rates and additional financial tools.
Use Cases
- Building a house deposit automatically using a Lifetime ISA combined with smart saving automations
- Investing spare change into a diversified portfolio of global stocks and funds via a Stocks and Shares ISA
- Consolidating multiple old workplace pensions into a single Self-Invested Personal Pension for easier retirement planning
- Creating an emergency fund with an Easy Access Savings Account that earns interest while remaining fully accessible
- Saving for a major life goal such as a home renovation or bucket-list trip using a tax-free Cash ISA
Pros
- Fully Automated Saving: Plum's AI-driven automations handle saving in the background, making it ideal for people who find it difficult to save consistently on their own.
- All-in-One Financial Platform: From savings accounts and ISAs to investments and pensions, Plum consolidates multiple financial products under a single, easy-to-use app.
- Free to Get Started: The Basic plan is free with no commitment, and all paid tiers come with a 30-day free trial — lowering the barrier to entry significantly.
Cons
- Investment Risk: As with any investment product, users may get back less than they put in — Plum explicitly warns that capital is at risk.
- Premium Features Behind Paywall: Better interest rates, the 95-Day Notice Pocket, and advanced investing tools are only available on paid subscription plans.
- UK Residents Only: Plum's ISA products and FSCS deposit protection are UK-specific, making the app available only to UK-based users.
Frequently Asked Questions
Is Plum safe to use?
Yes. Eligible deposits are protected under FSCS, Plum supports biometric login (face/fingerprint ID), and customer support is available 7 days a week via the app or email.
How do Plum's saving automations work?
Plum analyses your income and spending patterns, then uses one or more of 8 automated saving rules to move small amounts of money into your savings account without you noticing. You stay in full control of which automations are active.
Can I withdraw my money at any time?
With the Easy Access Savings Account, yes — funds are accessible at any time. Other products like the 95-Day Notice Pocket require advance notice, and Lifetime ISA withdrawals may incur a government charge.
What investment options are available on Plum?
Plum offers a Stocks and Shares ISA with access to 3,000+ company stocks and 25+ investment funds. You can start investing from just £1.
What does the free Basic plan include?
The free Basic plan gives access to Plum's core saving features and automations. Paid plans (Plus, Boost, Max) unlock higher interest rates, additional account types, and enhanced investing tools, all with a 30-day free trial.
