About
Plusgrade is a global leader in ancillary revenue solutions for the travel industry, partnering with more than 250 companies across airlines, hospitality, cruise, and rail sectors. The platform enables travel brands to offer compelling add-on products — such as premium seat upgrades, seat blockers, expedited services, and stay extensions — in a seamless, white-labeled experience that feels native to each partner's brand. At its core, Plusgrade uses intelligent targeting and decision engines to present the right offer to the right traveler at the right time, maximizing conversion rates and revenue without disrupting the customer journey. Its zero-risk, no-upfront-cost model means travel partners can launch new revenue streams without financial exposure. Through its Points brand, Plusgrade also delivers loyalty currency management solutions, helping frequent flyer and rewards program members earn, move, and retain their miles and points. This creates deeper engagement with loyalty programs while generating additional revenue for travel operators. Plusgrade's product suite includes Premium Upgrade, Seat Blocker, SpeedPass, StayExtend, StayPlus, and a full Loyalty Solutions portfolio. The platform integrates directly with existing booking and CRM systems, making implementation quick and low-friction. Notable partners include Qantas and many of the world's leading travel brands. Plusgrade is the go-to choice for travel companies looking to drive year-over-year ancillary revenue growth while delivering meaningful, joy-sparking moments in the traveler journey.
Key Features
- Premium Upgrade & Seat Products: Offer travelers premium seat upgrades, seat blockers, and expedited services through a seamless, white-labeled upsell experience.
- Intelligent Targeting & Decision Engines: AI-powered engines surface the right ancillary offer to the right traveler at the right moment to maximize revenue conversion.
- Loyalty Solutions by Points: Enable loyalty program members to earn, transfer, and manage miles and points through innovative currency management tools.
- White-Label Integration: Fully branded, quick-to-integrate solutions that appear native to each travel partner's existing booking and digital experience.
- Zero-Risk Revenue Model: No upfront costs or financial risk for travel partners — Plusgrade's model is performance-based, ensuring a direct revenue stream.
Use Cases
- An airline deploys Plusgrade's Premium Upgrade product to offer economy passengers targeted seat upgrade offers, generating high-margin ancillary revenue post-booking.
- A hotel chain uses StayExtend and StayPlus to allow guests to extend their stays or purchase premium room upgrades, increasing revenue per booking.
- A cruise line integrates SpeedPass to sell priority boarding experiences, enhancing guest satisfaction while monetizing the embarkation process.
- A frequent flyer loyalty program uses Loyalty by Points to let members buy, gift, or transfer miles, improving program engagement and generating fees.
- A rail operator white-labels Plusgrade's upgrade engine to offer premium cabin upgrades at checkout, creating a new direct revenue stream with zero operational risk.
Pros
- Zero Upfront Costs: Travel partners can launch ancillary revenue products with no financial risk, lowering the barrier to adoption.
- Proven Revenue Growth: With billions in revenue opportunities generated in 2025 and 250+ global partners, Plusgrade has a strong track record of year-over-year results.
- Comprehensive Travel Industry Coverage: Serves airlines, hotels, cruise lines, and rail operators with tailored products for each vertical.
- Deep Loyalty Expertise: The Points brand adds a full loyalty currency management layer, helping partners increase program engagement and retention.
Cons
- Enterprise-Only Focus: Plusgrade is designed exclusively for large travel operators, making it inaccessible to smaller travel businesses or startups.
- Limited Public Pricing Transparency: Pricing and contract terms are not publicly disclosed, requiring a sales engagement to evaluate costs.
- Niche Industry Applicability: The platform is purpose-built for travel and hospitality, offering little value outside these sectors.
Frequently Asked Questions
What industries does Plusgrade serve?
Plusgrade serves airlines, hospitality (hotels and resorts), cruise lines, rail operators, and loyalty program providers across the global travel industry.
What products does Plusgrade offer?
Plusgrade's product portfolio includes Premium Upgrade, Seat Blocker, SpeedPass, Premium Upgrade For Hospitality, StayExtend, StayPlus, and a suite of Loyalty Solutions through its Points brand.
Is there an upfront cost to partner with Plusgrade?
No. Plusgrade operates on a zero-risk, no-upfront-cost model, meaning travel partners only generate revenue without financial exposure at launch.
How does Plusgrade integrate with existing systems?
Plusgrade offers quick integration options and white-label solutions that connect directly with existing booking platforms, CRMs, and digital channels.
What is Loyalty by Points?
Points, a Plusgrade company, is a loyalty currency management platform that gives program members innovative ways to earn, move, and retain their miles and points, while driving incremental revenue for travel companies.
