About
Podscan is a comprehensive podcast intelligence platform designed for brands, agencies, marketers, PR teams, and media organizations who need to know exactly what is being said about them across the podcasting landscape. With over 4.6 million podcasts monitored and 58.2 million episodes transcribed, Podscan delivers brand mention alerts in under 10 minutes — faster than any traditional media monitoring service. The platform offers a full suite of tools including real-time brand mention alerts, full-text transcript search, AI-powered audience demographics, brand safety intelligence, and competitive tracking. For developers and enterprise teams, Podscan provides a REST API with 80+ endpoints and a Firehose for real-time streaming data, as well as an MCP Server compatible with Claude, ChatGPT, and other AI clients — enabling AI agents to query podcast data programmatically. Podscan's intelligence layer goes beyond simple keyword matching. It surfaces sentiment analysis, guest and sponsor data, topic categorization, listener engagement scores, and landscape reports. Use cases span PR opportunity discovery, campaign ROI tracking, competitive intelligence, financial market signals, SEO research, and podcast guest outreach. Plans range from a free 10-day trial to an Advanced tier at $2,500/month with unlimited alerts and Firehose API access, making it suitable for individual marketers and large enterprises alike.
Key Features
- Real-Time Brand Mention Alerts: Get notified within minutes whenever your brand, competitors, or chosen keywords are mentioned across 4.6M+ podcasts, with sentiment and reach data included.
- Full-Text Transcript Search: Search across 58.2M+ transcribed podcast episodes to find exact quotes, topics, and discussions relevant to your business or research.
- REST API & MCP Server: Access podcast data programmatically via 80+ REST API endpoints or connect AI agents (Claude, ChatGPT, etc.) through Podscan's MCP Server with 74 available tools.
- Audience Demographics & Intelligence: Understand podcast audiences with demographic data, listener engagement scores, guest and sponsor metadata, and topic-level sentiment analysis.
- Firehose & Landscape Reports: Stream real-time podcast data at scale with the Firehose API, or generate comprehensive landscape reports covering an entire industry or topic area.
Use Cases
- A brand manager sets up real-time alerts to be notified whenever their company or product is mentioned on any podcast, enabling rapid PR response and earned media tracking.
- A marketing team tracks campaign ROI by searching podcast transcripts for sponsored content mentions and measuring listener reach and sentiment over time.
- An SEO consultant uses Podscan's transcript search to discover high-authority podcasts discussing target keywords, then pitches clients as guests to earn backlinks and brand exposure.
- A financial intelligence firm subscribes to the Firehose API to stream podcast data in real time, mining executive interviews and industry discussions for market-moving signals.
- A developer builds a custom brand monitoring dashboard by integrating Podscan's REST API, pulling episode transcripts, guest data, and sentiment scores into their internal tooling.
Pros
- Fastest Alerts in the Industry: Mention alerts are delivered in under 10 minutes, enabling brands and PR teams to respond to podcast coverage almost as it happens.
- Massive Dataset: With 4.6M+ podcasts and 58.2M+ transcribed episodes, Podscan offers one of the most comprehensive podcast databases available.
- Developer-Friendly with AI Agent Support: The REST API, Firehose, and MCP Server make it easy to integrate podcast intelligence into custom workflows, dashboards, and AI-powered applications.
- Multi-Role Solutions: Tailored solutions for brands, agencies, marketers, SEO experts, financial analysts, and podcasters mean the platform serves diverse use cases out of the box.
Cons
- High Cost at Scale: The Advanced plan at $2,500/month may be prohibitive for small businesses or individual creators who need unlimited alerts and Firehose access.
- Podcast-Only Coverage: Podscan is focused exclusively on podcasts, so brands needing cross-channel monitoring (social media, news, video) will need additional tools.
- Limited Free Tier: The free trial is capped at 10 days with a limited number of searches, which may not be enough time to fully evaluate the platform's capabilities.
Frequently Asked Questions
How quickly does Podscan detect brand mentions?
Podscan delivers brand mention alerts in under 10 minutes from when an episode is published, making it one of the fastest podcast monitoring tools available.
How many podcasts does Podscan monitor?
Podscan monitors over 4.6 million podcasts and has transcribed more than 58.2 million episodes, covering a vast range of topics, languages, and regions.
Does Podscan offer an API?
Yes. Podscan provides a full REST API with 80+ endpoints, a real-time Firehose API for streaming data, and an MCP Server that allows AI agents like Claude and ChatGPT to query podcast intelligence directly.
What pricing plans are available?
Podscan offers three paid tiers: Premium ($100/mo, 50 alerts), Professional ($200/mo, 500 alerts + API), and Advanced ($2,500/mo, unlimited alerts + Firehose). A 10-day free trial is available with no credit card required.
Who is Podscan best suited for?
Podscan is ideal for brand managers, PR professionals, digital marketers, SEO experts, financial analysts, media organizations, and developers who need to extract business intelligence from podcast content at scale.
