About
Primis is an enterprise-grade Video Discovery platform designed for digital publishers and advertisers seeking to unlock new revenue streams through video monetization. Serving over 442 million monthly unique users and generating more than 10 billion monthly video opportunities, Primis powers video engagement across finance, news, sports, lifestyle, entertainment, and gaming verticals. At its core, Primis offers four integrated capabilities. Its lightning-fast, fully customizable Video Player adapts to any environment and brand skin. Publishers can use their own video library, tap into Primis's extensive content catalog, or commission original content through its in-house studio. The proprietary Discovery Engine scores videos in real time using historical engagement data and contextual relevance to build optimal playlists tailored to each user. Finally, Primis's programmatic Monetization layer leverages auction logic and a robust marketplace to generate thousands of valuable ad placements — helping publishers create up to 4.3x more pre-roll opportunities. Primis is IAB Tech Lab Open Measurement SDK certified (three consecutive years) and delivers measurable results, with partners reporting 12% revenue growth year-over-year and significantly improved RPM and viewability metrics. It is ideal for large-scale publishers, ad networks, SSPs, DSPs, agencies, and content providers looking to grow video revenue without compromising user experience.
Key Features
- AI-Powered Discovery Engine: Scores videos in real time using historical engagement data and contextual relevance to automatically build the perfect playlists for each user.
- Customizable Video Player: Lightning-fast player with fully customizable skins that adapts seamlessly to any website environment or brand identity.
- Extensive Video Content Library: Publishers can use their own videos, access Primis's vast library, or commission new content through the in-house studio to maximize recommendations.
- Programmatic Monetization: Generates thousands of relevant ad opportunities using auction logic and a robust marketplace, helping publishers create up to 4.3x more pre-roll opportunities.
- Global Scale & Reach: Delivers over 10 billion monthly video opportunities to 442M+ unique users worldwide across major content verticals.
Use Cases
- A news publisher integrates Primis to surface relevant video content alongside articles, increasing time-on-site and generating new pre-roll ad revenue.
- A sports media company uses Primis's Discovery Engine to automatically recommend highlight reels and match recaps, boosting video engagement without manual curation.
- An ad network partners with Primis to access its programmatic marketplace and serve targeted video ads across a network of premium publisher placements.
- A lifestyle content site taps into Primis's video library to supplement its own content, filling gaps in its catalog and keeping users engaged with high-quality recommendations.
- A gaming media publisher leverages Primis to create contextually relevant video playlists tied to game reviews and news articles, improving both viewability scores and RPM.
Pros
- Proven Revenue Growth: Partners consistently report significant revenue increases, including 12% YoY growth and improved RPM and viewability metrics.
- IAB Tech Lab Certified: Holds Open Measurement SDK Web Video Integration Certification for three consecutive years, ensuring brand-safe and industry-compliant ad delivery.
- Flexible Content Options: Publishers are not locked into a single content source — they can mix their own assets, the Primis library, and custom studio-produced content.
- Massive Global Reach: Access to hundreds of millions of monthly unique users and billions of video opportunities across diverse international markets.
Cons
- Enterprise-Focused Pricing: Primis is tailored for large-scale publishers, making it less accessible or cost-effective for small or independent content creators.
- Requires Significant Traffic: The platform's monetization potential is most impactful for sites with substantial monthly page views, limiting value for low-traffic publishers.
- Limited Self-Serve Transparency: Pricing and onboarding details are not publicly available — publishers must contact the sales team directly to get started.
Frequently Asked Questions
What is Primis and who is it for?
Primis is a Video Discovery platform for digital publishers and advertisers. It helps publishers monetize their content through AI-driven video recommendations and programmatic ad placements, targeting sites with meaningful monthly traffic.
How does the Primis Discovery Engine work?
The Discovery Engine scores videos in real time by combining historical user engagement data with contextual relevance signals from the page. This creates personalized, high-engagement playlists that keep users watching longer and increase ad opportunities.
Can I use my own video content with Primis?
Yes. Publishers can bring their own video library, use Primis's extensive content catalog, or work with Primis's in-house studio to produce new content — or combine all three sources.
How does Primis help increase ad revenue?
Primis uses programmatic monetization with auction logic and a competitive marketplace to generate pre-roll and other ad placements. Publishers typically create up to 4.3x more pre-roll opportunities compared to traditional setups.
Is Primis compliant with industry standards?
Yes. Primis has achieved IAB Tech Lab Open Measurement SDK Web Video Integration Certification for three consecutive years, ensuring compliance with industry viewability and measurement standards.
