About
Radio Workflow is a comprehensive, cloud-native radio station management platform powered by advanced AI. At its core is Broadcast Buddy, an intelligent assistant designed to streamline every aspect of running a radio station — from traffic and billing to ad copy management and production. The platform replaces fragmented legacy tools with a single, fast-loading dashboard accessible from anywhere, built on Google Cloud infrastructure with enterprise-grade encryption and 99.9% uptime. Key capabilities include AI voice generation for producing ads quickly, automated log building, a built-in Sales CRM for managing advertisers, and flexible rate card configuration. Radio Workflow exports logs to 60+ automation systems — including WideOrbit, RCS NexGen, ENCO DAD, BSI Simian, and Rivendell — making it compatible with virtually any existing broadcast setup. Onboarding is streamlined: most stations go live within 48 hours through a guided setup process that includes AI training on the station's unique voice, custom workflow configuration, and four free training sessions. For stations needing additional help, a Traffic as a Service option allows teams to fully outsource setup. Ongoing support includes 24/7 assistance, growth coaching, and quarterly reviews. Radio Workflow is ideal for local radio operators, network broadcasters, and talent looking to modernize operations, reduce manual workload, and grow ad revenue. Recently acquired by LRN, the platform is positioned to expand its reach and capabilities further across the broadcasting industry.
Key Features
- Broadcast Buddy AI Assistant: An intelligent AI assistant trained on your station's voice to help automate traffic management, ad copy, and production workflows.
- AI Voice Generation: Generate professional-quality ad voiceovers using AI, reducing production time and costs for radio spots.
- 60+ Automation System Integrations: Export logs directly to over 60 broadcast automation systems including WideOrbit, RCS NexGen, ENCO DAD, BSI Simian, and Rivendell.
- Traffic, Billing & Sales CRM: Manage ad scheduling, invoicing, rate cards, and advertiser relationships from a single unified dashboard.
- Traffic as a Service: Fully outsource your station's traffic setup and management to the Radio Workflow team for a hands-off onboarding experience.
Use Cases
- A local radio station replaces its legacy traffic software with Radio Workflow to automate log building and ad scheduling, cutting daily administrative time in half.
- A radio network uses Broadcast Buddy's AI voice generation to produce dozens of ad spots quickly without relying on external voice talent.
- A small market station outsources its entire traffic department to Radio Workflow's Traffic as a Service team, freeing staff to focus on programming.
- A radio sales team uses the built-in CRM to manage advertiser relationships, track campaigns, and generate invoices all within one platform.
- A broadcast engineer integrates Radio Workflow with an existing RCS NexGen automation system via direct API to streamline log exports and reduce manual file transfers.
Pros
- Fast Onboarding: Most stations go live within 48 hours, with guided setup, free training sessions, and optional full-service outsourcing.
- Broad Automation Compatibility: Supports 60+ broadcast automation systems out of the box, with the ability to add support for any custom format.
- All-in-One Platform: Replaces multiple disconnected tools with a single cloud-native dashboard for traffic, billing, production, and CRM.
- Enterprise-Grade Reliability: 99.9% uptime backed by Google Cloud infrastructure with enterprise-grade encryption and automatic backups.
Cons
- Niche Use Case: Designed exclusively for radio stations, making it unsuitable for other media or broadcast verticals like TV or podcasting.
- Pricing Not Publicly Listed: Detailed pricing plans are not displayed on the website, requiring a demo or trial signup to understand costs.
- Learning Curve for AI Training: Customizing Broadcast Buddy to match your station's specific voice and workflow requires an initial configuration investment.
Frequently Asked Questions
What is Broadcast Buddy?
Broadcast Buddy is Radio Workflow's AI-powered assistant that is trained on your station's specific voice and preferences to help automate traffic management, ad production, copy management, and other daily broadcasting tasks.
Which automation systems does Radio Workflow support?
Radio Workflow supports 60+ broadcast automation systems including WideOrbit, RCS NexGen, ENCO DAD, BSI Simian, Rivendell, AudioVault, PlayoutONE, and many more. Custom automation formats can also be added upon request.
How long does it take to get started?
Most radio stations are live within 48 hours. The onboarding process includes a setup session, four free training sessions, and the option to fully outsource setup through the Traffic as a Service team.
Is Radio Workflow cloud-based?
Yes, Radio Workflow is fully cloud-native, hosted on Google Cloud infrastructure. It can be accessed from anywhere, requires no local maintenance, and includes automatic backups.
Who acquired Radio Workflow?
Radio Workflow was recently acquired by LRN (Local Radio Network), which is expected to expand the platform's tools, reach, and capabilities for local radio broadcasters.
