About
RetailNext is a comprehensive retail intelligence platform that empowers brick-and-mortar retailers with the same depth of analytics that e-commerce businesses rely on. The platform consolidates foot traffic counting, real-time occupancy monitoring, video security, shopper path insights, and visual merchandising compliance into a single unified solution — eliminating the need for multiple point tools. Using its Aurora next-generation IoT sensor and cloud-based infrastructure, RetailNext captures granular in-store behavioral data. Operations teams can optimize staff scheduling by correlating traffic patterns with conversion rates. Asset protection teams gain instant access to cloud-stored video and POS data, reducing investigation time from days to hours. Merchandising teams can track dwell times, product engagement, and category conversion to optimize assortment and placement. Store designers can perform data-driven A/B testing of layouts, while marketing teams can measure which campaigns actually drive footfall. RetailNext serves a wide range of industries including specialty retail, department stores, shopping centers, restaurants, retail banking branches, and general buildings and facilities. Its enterprise-grade security posture — backed by SOC 2 Type II compliance — makes it suitable for large-scale deployments. The platform's insights are accessible in real time from both desktop and mobile interfaces, with support from a team of retail experts and data scientists to help translate data into action.
Key Features
- Traffic Analytics: Accurately measure foot traffic in real time using advanced IoT sensors, enabling retailers to track conversion rates and optimize store performance.
- Real-Time Occupancy Monitoring: Display and control store occupancy live to manage safety compliance and build shopper confidence — especially critical for high-traffic retail environments.
- Cloud-Based Video Security: Access high-resolution recorded video, image snapshots, and POS data instantly from desktop or mobile to streamline asset protection investigations.
- Shopper Journey Insights: Map complete shopper paths through the store to understand dwell times, product engagement, and the impact of layout or assortment changes on purchase behavior.
- Visual Merchandising Compliance: Audit merchandising compliance effortlessly using a cloud-based visual merchandising solution that ensures planogram adherence across locations.
Use Cases
- Retail operations teams use RetailNext to measure foot traffic and conversion rates, then optimize staff scheduling to reduce labor costs while maintaining a high-quality shopper experience.
- Asset protection departments leverage cloud-based video and POS integration to investigate theft and shrink incidents, cutting investigation time from days to hours.
- Merchandising buyers use dwell time, traffic, and conversion data to evaluate product placement effectiveness and ensure planogram compliance across all store locations.
- Store design teams conduct data-driven A/B tests of layout changes using Shopper Journey analytics to understand how physical changes affect customer navigation and purchase behavior.
- Marketing teams measure the real-world impact of omni-channel campaigns by tracking whether specific promotions drive incremental foot traffic to physical store locations.
Pros
- Unified All-in-One Platform: Combines traffic analytics, video security, occupancy, shopper insights, and merchandising compliance in a single solution, reducing vendor complexity.
- Enterprise-Grade Security: SOC 2 Type II compliance ensures data security, integrity, and privacy — a critical requirement for large retail and banking deployments.
- Multi-Industry Versatility: Designed for retail, shopping centers, restaurants, banks, and general facilities — making it broadly applicable beyond traditional retail.
- Expert Support Included: Access to retail experts and data scientists helps teams interpret data and apply industry best practices without needing deep internal analytics expertise.
Cons
- Hardware Dependency: Requires physical IoT sensor installation (Aurora and others), which adds complexity, cost, and lead time before the platform becomes operational.
- Enterprise-Oriented Pricing: The platform is geared toward mid-to-large retailers and enterprise organizations; pricing may be prohibitive for small independent retailers.
- Physical Venue Only: Exclusively designed for brick-and-mortar environments — not applicable to pure e-commerce or digital-only businesses.
Frequently Asked Questions
What is RetailNext?
RetailNext is a retail intelligence platform that provides physical retailers with e-commerce-style analytics, including foot traffic counting, real-time occupancy, video security, and shopper journey insights — all in one unified solution.
What industries does RetailNext serve?
RetailNext serves a wide range of industries including retail (specialty and department stores), shopping centers, restaurants, retail banking branches, corporate buildings and facilities, and other physical venues.
Is RetailNext secure and compliant?
Yes. RetailNext is SOC 2 Type II certified, meaning it meets rigorous standards for data security, integrity, and privacy — making it suitable for enterprise and regulated-industry deployments.
What hardware is required to use RetailNext?
RetailNext requires installation of its IoT sensors, including the Aurora next-generation sensor, at your physical locations. These sensors capture the data that powers the platform's analytics and security features.
Can RetailNext integrate with point-of-sale (POS) systems?
Yes. RetailNext integrates POS data with foot traffic and video data, enabling teams to perform richer analysis such as correlating transactions with traffic patterns and streamlining loss prevention investigations.
