About
Revaluate is a predictive data intelligence platform designed specifically for the real estate and mortgage industry. Using artificial intelligence and machine learning, it analyzes a professional's existing CRM or contact database to score and rank individuals by their likelihood of moving within the next 6 to 12 months — enabling agents and brokers to focus outreach on the highest-probability opportunities rather than cold prospects. The platform offers four core solutions: AVM Marketing scores and ranks contacts while automatically delivering engaged, ready-to-act leads; Reveal cleanses and detoxes the database while layering on mover-likelihood scores; Report Card provides a 12-month performance and database health audit — including missed listings, lost commissions, and geographic heat maps; and Repair enhances contact data by flagging bad records, verifying information against tax data, and filling in missing location details. Revaluate is trusted by top real estate coaches and teams, including those endorsed by industry figures like Tom Ferry and Barry Jenkins. The platform integrates with existing CRM systems via API and provides detailed user and API documentation. It is best suited for established agents and brokerages with existing databases who want to stop missing the roughly 50 out of every 1,000 owner-occupied households that move each year — but are currently only capturing a fraction of those listing opportunities.
Key Features
- Mover-Likelihood Scoring: AI and ML models score and rank every contact in your database by their probability of moving in the next 6–12 months, so agents focus on the highest-value opportunities first.
- Database Cleansing & Detox (Reveal): Identifies duplicate, incomplete, and invalid contacts, then enriches records using verified tax data and appends missing city, state, and ZIP information.
- 12-Month Performance Report Card: Grades your database health, shows missed listings and lost commissions over the past year, and surfaces heat maps that reveal geographic concentration of your best opportunities.
- AVM Marketing Automation: Tracks contact engagement and automatically surfaces leads who are most active and ready for follow-up, turning passive database contacts into actionable listing conversations.
- Data Repair & Enhancement: Flags bad records, verifies contact details against authoritative tax data, and fills in missing location fields to ensure your CRM is clean, complete, and actionable.
Use Cases
- A real estate agent uploads their CRM contacts to Revaluate and receives a ranked list of the 20 most likely movers to prioritize for outreach this month.
- A brokerage uses the Report Card feature to identify how many listings they missed in the past year and which geographic areas hold the most untapped opportunity.
- A mortgage professional connects their database to Revaluate to detect contacts approaching a life event likely to trigger a home purchase, enabling timely pre-approval outreach.
- A real estate team runs the Repair tool to clean thousands of outdated CRM records, verify contact details against tax data, and remove duplicates before launching a listing campaign.
- An agent uses AVM Marketing to automate lead scoring and receive a daily feed of the contacts most actively engaging with their content, so follow-up effort is always focused on the warmest leads.
Pros
- Turns Existing Data Into Revenue: Rather than requiring new lead generation spend, Revaluate surfaces listing opportunities hidden inside a database the agent already owns — reducing wasted outreach.
- Industry-Specific AI: Purpose-built for real estate and mortgage professionals, with scoring models and terminology tailored to the listing and CRM workflows agents actually use.
- Comprehensive Database Health Audit: The Report Card and Repair tools go beyond scoring to proactively clean, deduplicate, and enrich contact data, improving overall CRM quality.
Cons
- Requires an Existing Database: Revaluate's value is entirely dependent on the quality and size of the user's existing CRM. Agents with small or poorly maintained databases will see limited results.
- Demo-Only Sales Process: Pricing is not publicly listed and requires booking a demo, making it difficult for prospective users to evaluate cost without a sales conversation.
- Niche Market Focus: The platform is exclusively designed for real estate and mortgage professionals, offering no utility outside of that industry vertical.
Frequently Asked Questions
How does Revaluate predict who will move?
Revaluate uses artificial intelligence and machine learning models trained on behavioral, demographic, and property data to assign each contact in your CRM a mover-likelihood score, indicating how probable it is that they will move within the next 6 to 12 months.
What CRM systems does Revaluate integrate with?
Revaluate offers API access and integrations with popular real estate CRM platforms. Specific integration partners are listed on their integrations page, and custom connections can be made via their documented API.
How many listings am I missing from my current database?
On average, about 5% of owner-occupied households in any database move each year. Revaluate's Report Card shows exactly how many listings were missed in your database over the past 12 months, along with the estimated lost commissions.
What is the Repair feature and how does it work?
Repair is Revaluate's data enhancement service. It reviews your contact records, flags bad or incomplete data, verifies information against tax records, and fills in missing location details like city, state, and ZIP code to improve database accuracy.
Is Revaluate suitable for small real estate teams?
Revaluate works best for agents, teams, or brokerages with an established contact database. Smaller teams with fewer contacts can still benefit, but the ROI scales significantly with database size, as the AI scoring becomes more impactful across larger contact sets.
