About
ReviewPro is a leading hotel reputation management solution developed by Shiji Group, designed specifically for the hospitality industry. The platform centralizes guest feedback from across the web — including OTAs, review sites, and direct surveys — into a single, actionable dashboard. Hoteliers can track their Global Review Index™ (GRI), a proprietary reputation score, to understand how they stack up against competitors and identify areas for improvement. The tool helps General Managers, Sales & Marketing Managers, and Operations teams make smarter decisions by surfacing insights from thousands of guest reviews in real time. Automated alerts and response workflows ensure hotels can engage with guest feedback promptly, protecting and building their online reputation. ReviewPro integrates with a broader suite of Shiji hospitality technologies, including PMS, POS, and distribution systems, enabling a truly connected hotel technology stack. It serves independent hotels, regional groups, global chains, resorts, and spa hotels alike. By linking reputation scores directly to revenue metrics, ReviewPro helps properties understand the financial impact of guest satisfaction and prioritize improvements that drive bookings and loyalty.
Key Features
- Global Review Index (GRI): Proprietary reputation score that aggregates reviews from across major platforms to give hotels a unified performance benchmark.
- Centralized Guest Feedback Dashboard: Consolidates reviews from OTAs, review sites, and direct surveys into one unified dashboard for easy monitoring and analysis.
- Competitive Benchmarking: Compare your hotel's reputation scores and guest satisfaction metrics against competitors in your market.
- Automated Review Response Workflows: Streamline the process of responding to guest reviews with automated alerts and templated response tools.
- Revenue Impact Analysis: Connects reputation data to revenue metrics, helping hotels quantify the financial value of guest satisfaction improvements.
Use Cases
- A global hotel chain monitors its GRI scores across hundreds of properties to identify underperforming locations and deploy targeted service improvements.
- A regional hotel group automates review response workflows to ensure timely, consistent replies to guest feedback across all properties.
- An independent resort benchmarks its reputation score against local competitors to refine its marketing positioning and guest experience strategy.
- A hotel revenue manager correlates reputation trends with occupancy rates to demonstrate the ROI of guest satisfaction initiatives to ownership.
- A hotel operations team uses ReviewPro's guest feedback analysis to identify recurring complaints about F&B and prioritize menu or service changes.
Pros
- Hospitality-Specific Design: Built exclusively for the hotel industry with features and benchmarks tailored to the unique needs of hoteliers.
- Integrated Ecosystem: Seamlessly connects with other Shiji products (PMS, POS, distribution) for a fully unified hotel technology stack.
- Actionable Insights: Transforms raw guest feedback into structured, decision-ready insights that help teams prioritize operational improvements.
- Scales Across Property Types: Supports independent hotels, regional groups, global chains, resorts, and spas — making it suitable for portfolios of any size.
Cons
- Hospitality-Only Focus: The platform is purpose-built for hotels, limiting its applicability to businesses outside the hospitality sector.
- Enterprise Pricing: As part of Shiji's enterprise product suite, pricing may be a barrier for smaller independent properties or budget-limited hotels.
- Platform Dependency: Full value is best realized when used alongside other Shiji products, which may require broader vendor commitment.
Frequently Asked Questions
What is ReviewPro?
ReviewPro is a hotel reputation management platform by Shiji Group that helps hotels collect, analyze, and act on guest feedback to improve satisfaction and drive revenue.
What is the Global Review Index (GRI)?
The GRI is ReviewPro's proprietary reputation score that aggregates guest reviews from major online platforms into a single, standardized metric for benchmarking hotel performance.
Which types of hotels is ReviewPro designed for?
ReviewPro is designed for the full spectrum of hospitality businesses, including independent hotels, regional groups, global chains, resorts, and spa hotels.
Does ReviewPro integrate with other hotel systems?
Yes, ReviewPro integrates with other Shiji products such as Daylight PMS, Infrasys POS, and Horizon Distribution, as well as third-party hospitality systems.
How does ReviewPro help increase revenue?
By linking reputation scores to revenue data, ReviewPro helps hotels understand how guest satisfaction directly affects bookings, ADR, and loyalty, enabling targeted improvements with measurable financial impact.
