About
Roxhill Media is a powerful media intelligence suite built for PR agencies, in-house communications teams, and public relations professionals who need reliable, actionable data in one place. At its core, the platform provides an extensive media database featuring detailed journalist profiles, intuitive search tools, press list building, and press release distribution — all designed to help communicators reach the most relevant media contacts with confidence. The media monitoring module allows teams to track and analyse brand mentions across hundreds of outlets, create tailored media newsletters, use smart folders to organise coverage, and track custom performance metrics. This helps PR professionals demonstrate ROI and prove the impact of their campaigns to stakeholders. Roxhill's spokespeople analytics tool enables organisations to evaluate the media performance of their expert voices, compare share of voice against competitors, and receive media suggestions based on who is covering relevant industry topics. For deeper insights, the Bespoke Insights service offers human-led analysis with curated summaries, board-ready reports, and media advisory services that go beyond automated monitoring. The platform also features an AI-powered Journalist Assistant for smarter pitch targeting, media requests and alerts, trending topic tracking, and PR opportunity discovery across more than 200 outlets. With onboarding guides, events like speed pitching sessions and Q&As with journalists, and resources including pitching guides and special reports, Roxhill positions itself as a full-service partner for modern PR success.
Key Features
- Journalist Media Database: Search and filter a comprehensive database of journalist profiles to build targeted press lists and distribute stories to the most relevant contacts.
- Media Monitoring & Alerts: Track brand and keyword mentions across 200+ outlets with smart folders, custom metrics, tailored newsletters, and automated alerts for journalist moves.
- Spokespeople Analytics: Measure the media impact of your expert voices, compare share of voice against competitors, and discover journalists writing about your industry.
- AI-Powered Journalist Assistant: Leverage an AI assistant to refine pitches, identify the right journalists, and maximise the chances of securing media placements.
- Bespoke Human-Led Insights: Access curated media briefings, board-ready reports, and media advisory services for deeper analysis beyond automated monitoring.
Use Cases
- PR agencies building targeted journalist outreach lists for client campaigns using the media database and profile search.
- In-house communications teams monitoring brand mentions and media coverage to report ROI to leadership with custom metrics and board-ready reports.
- Corporate communications professionals evaluating and comparing their spokespeople's share of voice against industry competitors.
- PR professionals tracking trending media topics and journalist moves to time pitches perfectly and secure placements.
- Communications leaders commissioning bespoke media briefings and advisory reports to inform reputation management and campaign strategy.
Pros
- All-in-One Platform: Combines media database, monitoring, spokespeople analytics, and bespoke insights under a single login, reducing the need for multiple tools.
- AI-Enhanced Outreach: The AI Journalist Assistant helps PR teams pitch smarter by surfacing the most relevant journalists and improving targeting accuracy.
- Rich PR Resources & Events: Offers pitching guides, webinars, speed pitching events, and journalist Q&As that add educational value beyond the software itself.
- Board-Ready Reporting: Generates actionable, stakeholder-friendly reports that help communications teams demonstrate ROI and business outcomes clearly.
Cons
- Enterprise Pricing: Roxhill is a paid, subscription-based platform with no publicly listed free tier, which may be a barrier for freelancers or small agencies.
- UK/MENA Market Focus: Coverage and journalist databases appear to be stronger for UK and MENA markets, which may limit value for teams operating in other regions.
- Learning Curve for New Users: The breadth of features across database, monitoring, and analytics modules may require dedicated onboarding time before teams are fully productive.
Frequently Asked Questions
What is Roxhill Media used for?
Roxhill Media is a media intelligence platform used by PR and communications professionals to find journalists, monitor media coverage, evaluate spokesperson performance, and distribute press releases effectively.
Does Roxhill Media include AI features?
Yes, Roxhill includes an AI-powered Journalist Assistant that helps PR teams craft smarter pitches and identify the most relevant journalists for their stories.
Can I track brand mentions with Roxhill Media?
Yes, the media monitoring module allows you to track mentions across 200+ outlets, organise coverage into smart folders, set up custom metric dashboards, and receive tailored media newsletters.
Does Roxhill Media support spokesperson analytics?
Yes, Roxhill's Spokespeople module provides analytics for all your expert voices, including share of voice comparisons against competitors and suggestions for relevant journalists covering your industry.
Is Roxhill Media suitable for agencies or only in-house teams?
Roxhill Media is designed for both PR agencies and in-house communications teams. Its multi-feature platform, press list building tools, and distribution capabilities cater to a wide range of PR and comms use cases.
