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About
Seek AI is a generative AI-powered data analytics platform that enables non-technical and technical users alike to interact with their data through plain English queries. Rather than waiting on data teams or writing complex SQL, business users can ask questions directly and receive accurate, data-backed insights in real time. At its core, Seek AI deploys trusted AI agents that connect to your existing data infrastructure — including Snowflake, and other cloud data warehouses — and generate precise queries from natural language inputs. The platform uses deep learning, including online learning and reinforcement learning, to continuously improve query accuracy and build a semantic model tailored to each organization's unique data structure. Seek AI is designed for a wide range of industries including CPG, finance, healthcare, retail, and e-commerce (with native Shopify integration). It serves product teams, sales teams, data teams, and research teams who need fast, self-serve access to data insights without overwhelming analysts with ad hoc requests. Key capabilities include an embedded data agent for third-party platforms, natural language to SQL translation, automated analytics workflows, and a Snowflake Native App integration. Following its acquisition by IBM, Seek AI's capabilities are being integrated into IBM's enterprise data and AI portfolio, signaling its enterprise-grade reliability and scalability.
Key Features
- Natural Language to SQL: Business users ask data questions in plain English and Seek AI automatically generates and executes the correct SQL queries against connected data warehouses.
- Trusted AI Data Agents: Agentic AI that connects to your data stack, learns your organization's unique semantic model, and delivers accurate, consistent answers at scale.
- Embedded Data Agent: Seek's AI can be embedded into third-party platforms and products, enabling companies to offer data querying capabilities directly within their own applications.
- Snowflake Native App Integration: Runs directly within Snowflake's secure and governed environment via the Snowflake Native App Framework, keeping data in-place and secure.
- Adaptive Learning: Uses online learning and reinforcement learning to improve query accuracy over time based on organizational data patterns and user feedback.
Use Cases
- Sales teams querying CRM and e-commerce data in plain English to surface metrics like average order value and conversion rates for investor presentations.
- Non-technical business users at CPG or retail companies accessing proprietary datasets without waiting on data engineers.
- Financial analysts at investment management firms converting ad hoc business questions into instant database queries without SQL knowledge.
- Product teams embedding a data agent into their SaaS platform to give end customers self-serve analytics capabilities.
- Data leaders at enterprises reducing analyst bottlenecks by automating repetitive ad hoc reporting requests with AI agents.
Pros
- Empowers non-technical users: Business users, executives, and analysts can independently access data insights without relying on data engineers or writing any code.
- Reduces data team bottlenecks: By handling ad hoc data requests automatically, Seek frees data teams to focus on high-value strategic work rather than repetitive query tasks.
- Enterprise-grade trust and accuracy: Seeks' AI agents are built for accuracy and backed by IBM's enterprise reliability, with customer testimonials from Fortune 500 companies and leading financial institutions.
Cons
- Acquired and transitioning: Seek AI has been acquired by IBM, meaning the standalone product's roadmap, pricing, and availability may change as it integrates into IBM's broader portfolio.
- Enterprise-focused pricing: Seek AI targets mid-market to enterprise customers, making it potentially cost-prohibitive for small businesses or individual users.
Frequently Asked Questions
How does Seek AI work?
Seek AI connects to your existing data warehouse (such as Snowflake) and uses generative AI to translate natural language questions into SQL queries. It then runs those queries and returns results as readable insights, without requiring users to know SQL or data modeling.
Has Seek AI been acquired?
Yes, Seek AI has been acquired by IBM. The platform's capabilities are being integrated into IBM's enterprise data and AI offerings. Existing customers should check the official site for the latest product and support information.
Which data platforms does Seek AI integrate with?
Seek AI integrates natively with Snowflake via the Snowflake Native App Framework, and supports connections to other cloud data warehouses. It also offers a Shopify integration for e-commerce analytics.
Who is Seek AI designed for?
Seek AI serves a wide range of users including business executives, sales teams, product teams, and data analysts across industries like CPG, finance, healthcare, and retail. It is especially valuable for organizations with large datasets and high volumes of ad hoc data requests.
Can Seek AI be embedded into other products?
Yes. Seek AI offers an Embedded Data Agent that allows companies to integrate Seek's natural language data querying capabilities directly into their own platforms and customer-facing products.
