About
Sportway is an AI-automated sports video, data production, and media rights acquisition company that provides fully automated, end-to-end live video production of sporting events. Designed to democratize sports broadcasting, Sportway specializes in lower-tier leagues and youth divisions that traditionally lack access to professional production resources. The platform supports a wide range of sports including football, ice hockey, floorball, basketball, handball, and volleyball, and operates in over a dozen countries including Sweden, Denmark, Norway, Finland, Latvia, Czech Republic, New Zealand, Australia, France, Italy, and more. Sportway's AI technology can be installed and configured at virtually any venue without the need for on-site camera operators or production staff. Key products include Playsite, a fully customizable web-TV streaming platform; Player Account and Team Account tools for individual athletes and coaching staff; the Studio App for mobile game production; Low Latency Feed for betting integrations; and the Situation Room for player safety monitoring. The platform produces hundreds of thousands of matches per season across multiple sports federations, making it one of Europe's fastest-growing broadcast solutions for sport. It is built for sports federations, clubs, and media rights holders seeking to scale live sports content production cost-effectively.
Key Features
- Fully Automated Live Production: AI-driven camera systems and production workflows eliminate the need for on-site operators, enabling professional-quality broadcasts at any venue.
- Multi-Sport Coverage: Supports football, ice hockey, floorball, basketball, handball, volleyball, and more — with over 200,000+ matches produced per season across multiple sports.
- Playsite Web-TV Platform: A fully customizable web-TV platform that delivers live and on-demand streaming directly to fans, with social media and team account integration.
- Low Latency Feed: Provides near-real-time video feeds optimized for sports betting integrations, enabling downstream commercial opportunities for rights holders.
- Coaching & Safety Tools: Team Account and Situation Room features give coaches world-class video analysis tools and ensure player safety monitoring during live events.
Use Cases
- Sports federations automating live broadcast production across hundreds of clubs and venues without hiring production crews.
- Lower-tier football, ice hockey, and handball leagues offering fans live and on-demand streaming of every match.
- Coaching staff using Team Account and video analysis tools to review player performance and improve game strategy.
- Media rights holders distributing low-latency feeds to sports betting platforms for real-time wagering integrations.
- Youth sports clubs providing parents and fans remote access to live games through an easy-to-use web-TV platform.
Pros
- Scalable at Any Venue: AI technology adapts to virtually any sport and location, making professional broadcasting feasible even for small clubs and grassroots leagues.
- Massive Production Scale: Capable of producing hundreds of thousands of matches per season with consistent quality and minimal human intervention.
- Comprehensive Ecosystem: Offers an end-to-end suite from live streaming and data production to coaching tools and betting feeds, covering all stakeholder needs.
Cons
- Enterprise-Focused Pricing: Pricing and access are tailored for federations and clubs, making it less accessible for individual teams or very small organizations.
- Limited Sport Variety: Current deployments focus on a defined set of sports; niche or highly regional sports may not yet be supported.
Frequently Asked Questions
What sports does Sportway support?
Sportway currently supports football, ice hockey, floorball, basketball, handball, and volleyball, with ongoing expansion into additional sports and countries.
Which countries does Sportway operate in?
Sportway operates in Sweden, Denmark, Norway, Finland, Latvia, Czech Republic, New Zealand, Australia, France, Italy, Belgium, Estonia, Netherlands, England, Hungary, Spain, and more.
Does Sportway require on-site camera operators?
No. Sportway's AI technology automates the entire production process, so no on-site operators or production staff are needed during live events.
What is Playsite?
Playsite is Sportway's fully customizable web-TV platform that allows sports organizations to stream live and on-demand content directly to fans.
Is Sportway suitable for youth and lower-tier leagues?
Yes. Sportway specifically targets lower-tier leagues and youth divisions, providing them with professional-grade broadcasting previously only available to top-tier organizations.
