Squid

freemium

Squid delivers personalized news from 60+ countries in your local language. Access diverse perspectives from top publishers worldwide on iOS and Android.

Productivity

Marketing & Sales

Research & Education

About

Squid (by Njuice AB, Stockholm) is a fast-growing media-tech news app designed for millennials who want comprehensive, personalized news coverage without the clutter. Launched in 60+ countries, Squid aggregates content from hundreds of publishers worldwide and uses intelligent personalization to surface stories that match each user's preferences and reading habits. The app's edition-switching feature lets users toggle between local and international news editions and read content in their preferred language — making it one of the few news apps truly built for a global audience. Its curated feed spans politics, business, sports, entertainment, and more, presenting multiple perspectives on the same story. For publishers and content creators, Squid offers a distribution channel to reach engaged mobile readers across diverse markets. For brands and advertisers, SQUID Ads delivers targeted campaigns to Android users at scale in a brand-safe environment, with strong visibility metrics and performance optimization across Europe, Asia, Africa, and Latin America. With over 20 million monthly active users and consistently positive consumer reviews, Squid is a compelling platform for news consumption, content distribution, and mobile advertising. It is available on both Android and iOS devices.

Key Features

Personalized News Feed: AI-driven feed that learns your interests and surfaces relevant stories from hundreds of publishers across diverse topics.
Global Coverage in Local Languages: Access news from 60+ countries with instant edition-switching and content available in your preferred language.
Multi-Publisher Curated Content: Aggregates articles from diverse publishers to provide comprehensive coverage and varied perspectives on every story.
SQUID Ads Platform: Enables brands to run targeted, brand-safe ad campaigns reaching Android users across Europe, Asia, Africa, and Latin America.
Publisher & Creator Distribution: Offers publishers and content creators a channel to distribute content to Squid's 20M+ monthly active users globally.

Use Cases

Staying up to date with international and local news in one unified app without switching between multiple news sources.
Reading news in your native language from global publishers using Squid's edition-switching and localization features.
Running targeted mobile advertising campaigns to reach engaged news readers across Europe, Asia, Africa, and Latin America.
Publishers and media outlets expanding their digital readership by distributing content through Squid's global network.
Researchers and journalists monitoring diverse perspectives and multi-country coverage on major world events.

Pros

Truly Global Reach: With presence in 60+ countries and local language support, Squid is one of the most internationally accessible news apps available.
Multi-Perspective Coverage: Aggregating from diverse publishers prevents echo chambers by presenting multiple viewpoints on the same news stories.
Dual Value for Consumers and Brands: Serves both end readers and advertisers/publishers, making it a full-stack media platform rather than just a reader app.

Cons

Ad-Supported Model: The free tier is monetized through ads, which some users may find intrusive within the reading experience.
Android-Primary Ad Focus: SQUID Ads currently targets Android users specifically, limiting reach for campaigns that need cross-platform iOS coverage.
Content Quality Varies by Region: Publisher availability and content depth may differ significantly between major markets and smaller or emerging regions.

Frequently Asked Questions

Yes, Squid is free to download and use on both iOS and Android. The app is supported by advertising, and premium or ad-free options may be available depending on your region.

Squid is available in 60+ countries across Europe, Asia, Africa, and North and South America, with local language support in each region.

Squid uses AI-driven personalization that adapts to your reading behavior, topic preferences, and location to surface the most relevant news from its publisher network.

Yes. Through SQUID Ads, brands can run mobile ad campaigns targeting Android users across multiple continents in a brand-safe, high-visibility environment.

Publishers and content creators can partner with Squid through its dedicated publisher and content creator program to distribute their content to Squid's 20M+ monthly users globally.