About
Stats Perform is a premier sports data and artificial intelligence company, best known for its industry-trusted Opta data brand. Serving professional sports clubs, media organizations, broadcasters, betting operators, and leagues worldwide, Stats Perform delivers real-time sports data, AI-generated content, and cutting-edge technology solutions that transform how sport is consumed, analyzed, and monetized. The platform offers an extensive product ecosystem including OptaAI Studio for AI-generated sports content, Opta Data Feeds for live and historical statistics, Opta Vision for computer-vision-based match analysis, and Opta Predictions for AI-powered forecasting. Fan engagement products such as Opta Graphics, Opta Live, Opta Stream, Opta Stories, and Opta Search enable publishers and broadcasters to deliver compelling, data-rich experiences to billions of fans globally. Sports betting operators benefit from RunningBall Ultrafast Data, Bet LiveStreams, player betting data, and FIFA-exclusive packages. Professional teams and clubs leverage Opta Vision for football match analysis, player recruitment, succession planning, and athlete monitoring across football, rugby, and cricket disciplines. Stats Perform's AI capabilities span automated content generation, real-time streaming data, predictive modelling, and computer vision analysis. The platform also provides integrity tools and affordability solutions for the betting sector, making it the definitive data infrastructure partner for the global sports industry.
Key Features
- Opta Data Feeds: Industry-standard real-time and historical sports data feeds covering live match events, player statistics, and performance metrics across major sports and competitions worldwide.
- OptaAI Studio: AI-powered content generation platform that automatically produces data-driven sports stories, facts, graphics, and insights for publishers, broadcasters, and digital platforms at scale.
- Opta Vision: Computer vision and tracking technology providing detailed football match analysis, player movement data, and performance metrics used by professional clubs for recruitment and tactical planning.
- Betting & Trading Data Solutions: Comprehensive suite for sportsbooks including RunningBall Ultrafast Data, Bet LiveStreams, player betting data, and exclusive FIFA packages enabling in-play and pre-match betting markets.
- Fan Engagement Products: A full suite of fan-facing tools—Opta Graphics, Opta Live, Opta Stream, Opta Stories, and Opta Points—enabling broadcasters and publishers to deliver interactive, data-rich sports experiences.
Use Cases
- Broadcasters and TV networks using real-time Opta data feeds and graphics tools to power live match commentary, on-screen statistics, and second-screen fan experiences.
- Sports betting operators integrating RunningBall ultrafast data and Bet LiveStreams to build and manage in-play betting markets with minimal latency.
- Professional football clubs using Opta Vision's computer vision tracking to support player recruitment decisions, succession planning, and tactical match analysis.
- Digital sports media publishers leveraging OptaAI Studio to automatically generate data-driven match reports, player profiles, and editorial content at scale.
- Leagues and federations using Opta data and integrity tools to monitor player performance, ensure fair competition, and provide official statistics to media partners.
Pros
- Industry-Trusted Opta Data: Opta has decades of credibility as the gold standard in sports data, relied upon by the world's top leagues, clubs, broadcasters, and media organizations.
- End-to-End Product Ecosystem: Covers the entire sports data value chain from raw feeds and AI content generation to computer vision analysis and betting trading data, reducing the need for multiple vendors.
- Multi-Sport & Global Coverage: Supports football, rugby, cricket, tennis, and more with global coverage, including exclusive data partnerships with FIFA and WTA.
- Real-Time Streaming Capabilities: Realtime streaming infrastructure ensures ultra-low latency data delivery critical for in-play betting, live broadcasts, and dynamic fan engagement applications.
Cons
- Enterprise-Level Pricing: Products are primarily targeted at large media companies, professional clubs, and betting operators, making costs potentially prohibitive for smaller organizations or independent developers.
- Complex Onboarding: The breadth of the product portfolio and the specialized nature of sports data integrations can require significant technical onboarding and dedicated account management.
- Limited Self-Serve Access: There is no clear self-serve or free-tier offering for individual developers or startups looking to experiment with Opta data before committing to enterprise contracts.
Frequently Asked Questions
What is Opta data and why is it trusted?
Opta is Stats Perform's proprietary sports data brand, collected by a global network of expert analysts and technology systems. It is considered the gold standard in sports statistics, used by top leagues, clubs, broadcasters, and media for over 25 years due to its depth, accuracy, and coverage.
Who are the primary customers of Stats Perform?
Stats Perform serves a diverse set of clients including professional sports teams and federations, broadcasters, sports media publishers, mobile apps, betting operators, fantasy sports platforms, college athletics programs, and stadium operators.
What sports and competitions does Stats Perform cover?
Stats Perform covers a wide range of sports including football (soccer), rugby, cricket, tennis, basketball, and many more, with data spanning top global competitions, domestic leagues, and international tournaments.
Does Stats Perform offer API access to its data?
Yes, Stats Perform provides API and data feed access through products like Opta Data Feeds and the Dynamic Stats API, enabling developers and organizations to integrate live and historical sports data directly into their own applications and platforms.
What is OptaAI Studio and how does it work?
OptaAI Studio is an AI-powered content generation tool that uses Stats Perform's Opta data to automatically create sports articles, fact panels, graphics, and editorial insights. It enables media companies and publishers to produce high volumes of data-driven content with minimal manual effort.
