About
Studio Automated is a world-class AI sports video production platform that automates the entire broadcast workflow — from live camera direction to highlight creation and performance analytics. Designed for sports organizations of all sizes, it supports 16 sports including football, basketball, ice hockey, tennis, volleyball, and more. The platform's flagship product, Virtual Director, comes in three configurations: Regular (using panoramic Panovu cameras), Pro (integrating high-end PTZ cameras), and Portable (for on-the-go filming anywhere, anytime). All variants can run locally or via the Studio Automated Cloud with zero latency. Beyond video production, the platform includes a Virtual Coach Assistant for live video control and tactical analysis, and a Data Insights dashboard that delivers real-time AI-powered metrics to enrich productions and help teams improve performance. Studio Automated is built for broadcasters, OTT platforms, video production providers, media rights holders, and sports clubs. With 1,750+ venues, 36 countries, 18 Champions League clubs, and an average of 12,000 broadcasts per month, it is a proven enterprise-grade solution. Developers can also integrate via the Studio Automated API. Its partner model connects local clubs with implementation partners, making AI broadcasting accessible at any level.
Key Features
- Virtual Director (AI Camera Direction): Automatically directs live broadcasts using AI across PTZ, panoramic, and portable camera setups — no human operator required.
- 16-Sport Coverage: Supports automated production for 16 sports including football, basketball, ice hockey, tennis, handball, volleyball, water polo, and more.
- Automated Event Detection & Highlight Creation: AI detects key moments in real time and automatically generates highlight clips for post-match or live distribution.
- Virtual Coach Assistant: Provides live video control and tactical analysis tools for coaches, operable via cloud or local server.
- Real-Time Data Insights Dashboard: Extracts powerful AI-driven performance metrics and analytics to enrich productions and support team improvement strategies.
Use Cases
- Automating live sports broadcasts for clubs and venues without dedicated production crews.
- Generating AI-powered highlight reels for social media, OTT, and post-match analysis.
- Providing coaches with real-time video control and tactical insights during matches.
- Enabling OTT platforms to scale sports content delivery across multiple venues simultaneously.
- Integrating AI sports video production into existing broadcast infrastructures via the Studio Automated API.
Pros
- Broad Sport & Camera Compatibility: Supports 16 sports and 8 different camera integrations including PTZ, panoramic, and portable cameras.
- Flexible Deployment: Runs on the Studio Automated Cloud or a local server, giving organizations control over their infrastructure.
- Proven at Scale: Deployed across 36 countries, 1,750+ venues, and 18 Champions League clubs with 12,000+ broadcasts per month.
- End-to-End Production Suite: Covers the full production workflow from live direction and event detection to coaching analytics and data insights.
Cons
- Enterprise-Focused Pricing: No self-serve pricing is listed — the platform is geared toward organizations and requires direct contact to get started.
- Requires Supported Hardware: Full functionality depends on using compatible cameras (PTZ, Panovu, or portable), which may require upfront hardware investment.
- Not for Individual Creators: The platform is designed for clubs, broadcasters, and OTT platforms — not individual content creators or small productions.
Frequently Asked Questions
Which sports does Studio Automated support?
Studio Automated covers 16 sports including football, basketball, ice hockey, handball, tennis, volleyball, rugby, field hockey, futsal, floorball, table tennis, figure skating, Gaelic football, water polo, wrestling, and cheerleading.
What cameras are compatible with the platform?
Studio Automated supports 8 camera integrations, including Panovu panoramic cameras, PTZ cameras, and portable cameras, depending on which Virtual Director product you choose.
Can Studio Automated run without internet or cloud?
Yes. All products — Virtual Director and Virtual Coach Assistant — can be deployed on a local server with no latency, or via the Studio Automated Cloud.
Who is Studio Automated designed for?
The platform serves broadcasters, OTT platforms, video production providers, media rights holders, sports clubs and teams, and software developers via its API.
Does Studio Automated offer an API for developers?
Yes. Studio Automated provides an API that allows software developers to integrate its AI video production capabilities into their own platforms and workflows.
