About
Founded in 2014, Team Flower is the go-to education and community hub for floral professionals at every stage of their career. The platform serves wedding and event florists, retail florists, farmer-florists, and aspiring beginners through a rich library of structured courses spanning entry-level, intermediate, and advanced levels. Self-paced online classes cover topics ranging from 'How to Become a Florist' and floral photography to advanced wiring techniques, pricing and ordering, bouquet design, arbors, ceremony florals, and growing flowers for seasonal markets. Specialized tracks for growing, weddings, and retail business ensure learners can tailor their education to their specific career path. Beyond digital coursework, Team Flower hosts inspiring in-person events including beginner workshops, multi-day floral retreats, and an annual conference that draws florists from across the country. Every class and event enrollment includes a lifetime membership to the Team Flower Community insider's forum—a private space where over 5,000 peers share tips, sources, encouragement, and business advice. The platform also offers a free Professional Development Plan to help florists identify the right starting point, as well as free videos, podcast episodes, and articles. Team Flower has trained more than 700 florists in-person and over 2,000 online, making it the most robust floral education ecosystem available.
Key Features
- Structured Online Courses: A tiered curriculum from entry-level to advanced, covering floral design, wedding floristry, business fundamentals, growing, and specialized techniques like advanced wiring.
- Live Workshops, Retreats & Conferences: In-person learning experiences including beginner launch workshops, multi-day floral retreats, and an annual national conference for all skill levels.
- Team Flower Community Forum: Lifetime membership to a private online community of 5,000+ florists who share tips, sources, and business advice with each other.
- Free Professional Development Plan: A personalized assessment tool that recommends the right courses and learning path based on your experience level and career goals.
- Free Educational Content: Complimentary access to videos, podcast episodes, and articles covering a wide range of floral design and business topics.
Use Cases
- An aspiring florist with no experience taking entry-level online courses to learn the fundamentals of floral design and start a new career.
- A wedding florist upskilling through intermediate and advanced courses on bouquets, ceremony arbors, centerpieces, and pricing strategies.
- A flower farmer learning how to grow, harvest, and sell seasonal blooms at farmers' markets and to wholesale buyers.
- A retail florist or floral studio owner attending the annual Team Flower Conference to network, get inspired, and stay current with industry trends.
- A floral design student using the free Professional Development Plan to map out a structured learning path tailored to their goals and experience level.
Pros
- Comprehensive Multi-Level Curriculum: Covers every stage of a floral career—from absolute beginner to advanced designer—with distinct tracks for weddings, retail, and flower growing.
- Community Included with Every Enrollment: All class and event participants receive lifetime access to the Team Flower Community, providing ongoing peer support well beyond the course itself.
- Flexible Learning Formats: Offers both self-paced online courses and immersive in-person events, accommodating different learning preferences and schedules.
- Free Entry Points: Free videos, articles, podcast content, and a professional development plan allow newcomers to explore the platform before committing to paid courses.
Cons
- Highly Niche Audience: The platform is exclusively focused on floral design and horticulture, making it irrelevant for professionals outside this industry.
- In-Person Events are US-Based: Live workshops, retreats, and conferences are held at specific US locations, limiting accessibility for international flower professionals.
- No Mobile App: The platform appears to be web-only with no dedicated iOS or Android app, which may limit on-the-go learning convenience.
Frequently Asked Questions
Who is Team Flower designed for?
Team Flower is designed for all types of flower professionals, including wedding and event florists, retail florists, farmer-florists, and complete beginners who want to start a floral career.
Is Team Flower free to use?
Team Flower offers free videos, podcast episodes, articles, and a free Professional Development Plan. Structured online courses, workshops, retreats, and conference tickets are paid offerings, making the platform freemium overall.
What kind of courses does Team Flower offer?
Courses range from entry-level (e.g., How to Become a Florist, Business Foundations for Weddings) through intermediate (e.g., Pricing & Ordering, Bouquets & Personals) to advanced topics (e.g., Advanced Floral Wiring Techniques, Principles and Elements of Design).
Do I get community access when I take a course?
Yes. Every class enrollment or event attendance includes a lifetime membership to the Team Flower Community, a private forum where 5,000+ florists share tips, sources, and support.
Does Team Flower offer in-person learning opportunities?
Yes. Team Flower hosts beginner launch workshops, advanced multi-day floral retreats, and an annual national conference for florists of all experience levels at various US locations.
