About
Tilly is a mental health and wellness app built specifically for people struggling to conceive, developed by psychologists who understand infertility first-hand. Unlike generic wellness apps, Tilly focuses exclusively on the unique psychological burden of fertility challenges — from the grief of failed cycles and the anxiety of treatments, to relationship strain and social triggers like pregnancy announcements. The app offers a rich library of evidence-based exercises and courses designed to build lasting coping skills, as well as SOS tools that provide immediate relief during emotionally triggering situations. Users can track their fertility treatments and medications with built-in reminders, making it easier to stay organized during complex IVF or other assisted reproduction protocols. Tilly also features guided meditations, breathwork, and yoga sessions for relaxation, plus journaling prompts and mood tracking to help users identify emotional patterns over time. A built-in supportive community connects users with others on similar journeys, and access to expert therapists provides professional guidance when needed. The app is available on iOS and Android and is recommended by fertility clinics. It is now part of the Rhea Fertility global network, dedicated to advancing reproductive health and emotional well-being. Tilly is ideal for anyone going through IVF, IUI, or other fertility treatments who wants to care for their mental health as proactively as their physical health.
Key Features
- Evidence-Based Coping Exercises: Psychologist-designed courses and exercises that build long-term emotional resilience for the unique challenges of infertility.
- SOS Tools for Triggering Moments: Immediate, in-the-moment support tools to help users manage anxiety and emotional triggers like pregnancy announcements or treatment setbacks.
- Treatment & Medication Tracking: Log fertility treatments, track cycle progress, and set medication reminders to stay organized throughout complex protocols.
- Journaling & Mood Tracking: Daily journaling prompts and mood logging help users identify emotional patterns and gain self-awareness over time.
- Supportive Community & Expert Access: Connect with a private community of others on the same journey and access licensed therapists specializing in fertility-related mental health.
Use Cases
- A woman undergoing IVF uses Tilly's SOS tools to cope with anxiety on egg retrieval day and the two-week wait.
- A couple experiencing repeated pregnancy loss joins Tilly's community to connect with others who understand their grief without judgment.
- A fertility patient uses Tilly's treatment tracker to log medication schedules and monitor how their emotional state shifts across different cycle phases.
- Someone feeling triggered by a friend's pregnancy announcement uses Tilly's guided breathwork and journaling prompts to process difficult emotions.
- A fertility clinic recommends Tilly to patients as a mental health supplement to improve overall well-being and treatment adherence.
Pros
- Fertility-Specific Focus: Unlike general wellness apps, Tilly addresses the precise emotional challenges of infertility — grief, relationship strain, loss of control, and social triggers.
- Created by Psychologists: All content is evidence-based and developed by mental health professionals with lived experience of fertility struggles, ensuring clinical credibility.
- All-in-One Wellness Platform: Combines therapy-based exercises, meditation, community, journaling, and treatment tracking so users don't need multiple separate apps.
- Clinic-Recommended: Endorsed and recommended by fertility clinics, adding a layer of trust and making it easy to integrate into an existing care plan.
Cons
- Niche Audience: Designed exclusively for people facing infertility, so it has limited utility for general mental health or wellness needs outside this context.
- Unclear Pricing Structure: The extent of free vs. paid features is not clearly communicated on the public website, which may create friction for new users.
- Limited AI-Driven Personalization: The app relies primarily on structured content and community rather than adaptive AI personalization, which may feel less dynamic for some users.
Frequently Asked Questions
Who is Tilly designed for?
Tilly is designed for anyone struggling to conceive, including those undergoing IVF, IUI, or other fertility treatments, as well as those experiencing miscarriage or unexplained infertility.
Is Tilly created by mental health professionals?
Yes. Tilly's content and tools were developed by psychologists with firsthand experience of fertility challenges, ensuring all exercises and resources are evidence-based.
What platforms is Tilly available on?
Tilly is available as a mobile app on both iOS (App Store) and Android (Google Play Store).
Can I use Tilly alongside my fertility clinic's treatment plan?
Absolutely. Tilly includes treatment tracking and medication reminders designed to complement your medical protocol, and it is recommended by many fertility clinics.
Is Tilly part of a larger organization?
Yes. Tilly is now part of the Rhea Fertility network, a global platform dedicated to advancing fertility care, reproductive health, and emotional well-being.
